Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video I felt more explanation is required to help you come to a deeper understanding of this very important topic.

If you can develop an intimate familiarity of how your target audience operates, what motivates them emotionally, what language they use to describe their problems and how their problem impacts their life in real, external and tangible ways, the easier it is to succeed in that market. All aspects of your business are derived from your understanding of your customer, and if you are working off of assumptions, you’re making mistakes and not likely enjoying the level of success you could.

Are You Your Customer?

When I first started teaching how to blog in my Blog Mastermind program I related stories of how I began all my successful online projects.

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I’ve been working with people who are setting up online businesses now for years. Whether it’s comments left on blog posts, conversations at conferences and workshops, group calls for my members or private coaching sessions, these two stark realities about Internet businesses are rarely understood to the depth that is required for success.

Find out what two elements I am talking about by watching today’s Yaro.TV video.

It’s time to switch gears slightly and return to my series on creating positive change in your life.

If you’re looking for pure money making tips, you might want to skip this article, although if you do you will miss out on one of the most powerful articles I’ve written about becoming wealthy, so you really should read on…

If you’ve not read the earlier parts in this series, I strongly recommend you do so first by reading these articles in the following order:

1. Is It Really Possible To Create The Change You Want In Your Life?
2. What I Can Teach You About Getting What You Want
3. Why Creating The Change You Want Is All About You
4. Don’t Let Ignorance Stop You
5. How I Realized My Sense Of Self and Why It Changed My Life Forever
6. Is There A Force Behind Everything In Life?
7. What Is The Nature Of Truth

The purpose of this series is to help you proactively create the changes you desire most in your life.

The first few articles in this series laid out a roadmap of practical ideas, mindset shifts and activities you can do to create the change you want.

The latter articles delved into the spiritual component of change, which can be of tremendous support when your belief in the possibility for real change in your life is wavering. For some people considering what lies behind the physical, what you might call the spirit, is equally important when working towards change.

Open Your Mind

One of the very important takeaways I must reiterate to you now because it’s very relevant for this chapter, is the idea that you review resources based on the information provided and how it reflects on the truth you want to create, and NOT judge it based on the delivery mechanism.

In other words, judge the message, not the messenger.

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Over the last week Don Crowther has released some free videos in the lead-up to his Social Profit Formula launch.

You can now watch all three of the content videos here (this is my affiliate link, but you don’t have to buy anything – I strongly recommend you watch the first video, it’s good stuff – especially in the second half, which changed my mindset about social media) –

Social Profit Formula Videos from Don Crowther

I like Don. He kind of reminds me of a mad social media scientist. You can tell he likes the science and business behind social media just a little too much, but that’s a good thing, because most people don’t know how to actually make money with it.

Don’s not your usual small time social media expert who just tweets and facebooks every day and thinks that is enough to make you an expert. He’s actually got results, results for real businesses too and thus he’s called upon to consult in this field, further expanding his knowledge (there’s nothing like helping another person’s business to grow to really understand your market).

I’m not a social media expert by any means, and after watching Don’s videos I realized I don’t really have a strategy with my social media and thus I use it mostly to make friends. That’s great for my ego, but not for business.

I do make a little money from it no doubt, and it helps build the “Yaro” brand, which brings in traffic, but compared to what Don is talking about, I’m really far off.

It’s About Business Relationships

Don is all about laser-focusing in on the type of relationship that leads to sales. Most people dilute the effectiveness of their social media by mixing messages.

One day you’re talking about what you had for breakfast, then what movie you saw, then promoting a product, maybe releasing some content, etc. On the surface that seems like the right way to use social media for business, but the problem here is that you send mixed messages.

It’s okay to personalize your business social media use, but it should be in relation to the marketing message you are trying to deliver. The key, as Don taught in his videos, is congruency of message delivered via valuable content.

This means creating separate social media accounts, like a Facebook Fan Page and a separate YouTube and Twitter account specifically for your business purposes and make it clear why people should subscribe. This is about a business relationship, not a friendship for friendship’s sake.

Some of this is very subtle, and Don does a great job of explaining it all in his video, in particular the second half of the first video. I recommend you go and watch at least the first video now so you understand this very important distinction.

Click Here to Watch the Video

(You will have to enter your name to access the videos, then click the link for the first video.)

My Ah-Ha Moments

This is what I got out of the videos, which makes them must-view content if you have any interest in marketing via social media channels –

• The key differentiator: Social Media that brings you friends vs. Social Media that makes you money
• Which social media sites are best to actually make money from and how you do so (video three has a fantastic map of all the types of social media, including the best sites in each category)
• Which sites require the least effort for the biggest bang for your buck. This is important as social media is overwhelming, but Don does a great job to demonstrate where and how you should spend your time using it.
• Video two is 18 minutes long and lays out a strategy for combining short videos you create (one to two minutes long) with YouTube, Facebook, Twitter, your blog and some kind of protected content area where people have to give you their email to access it. This is a fantastic process and quite similar to what I do today, though of course Don’s is more streamlined and focused (this video is definitely worth watching!)
• The importance of integration between social media sites, because you can leverage your content production across multiple channels, getting more traffic and exposure.

There’s a whole lot more in the videos, and if you have an hour spare today I recommend you watch all three, however if you are pressed for time, watch the second half of video one or all of video two – this should take you about 15 minutes.

Here is the link again –

Download The Social Profit Formula Videos

Thanks to Don for producing these videos and giving them away for free, and good luck with your opening launch on Friday.

On a beautiful Sunday morning in Brisbane I headed outside on to my patio deck area to record a video for you. Then, as you will see, I had to move inside due to a certain musical instrument my neighbor was playing.

Nevertheless I was able to produce a video and the topic today, since it is Sunday, is rest. Rest is the foundation of activity and these two elements must be harmonized for maximum results.

Today I ask you do you have the work, rest and play balance right?