This is the third installment of Rob Benwell’s Blogging To The Bank book, which teaches his method for making money with blogs.
More details about the book are here -
What’s compelling about Rob’s story is that he’s made over a million dollars using blogs and there’s very, very few people who can claim this. His book has massive appeal just because we all want to find out exactly what he does different – what’s his secret?
I reviewed Rob’s second version this book back in August of 2007, where one thing was quite clear – Rob uses blogs in a much different way to make money online to how I use blogs. You can read my original review by clicking here – Blogging To The Bank 2.0 Review.
The strategy Rob applies is about leveraging multiple blogs in multiple niches to make a lot of money. This is not about becoming a dominant player – an expert – in one niche subject area that you are passionate about, which is more the “Blog Mastermind school of blogging”.
Although the overall strategy might be quite different between what I teach and do and what Rob does, if you break things down, the fundamentals remain the same.
Rob’s system for profitable blogging still relies on the same principles to make it work, which are -
- Build your blog using WordPress.org
- Produce content by writing it yourself, buying it and outsourcing
- Market your blog to build traffic
- Monetize your blog with advertising, affiliate programs and adsense
Rob’s book breaks down these processes, however there’s something different about Rob’s system which is evident even in the style of writing he uses to teach in the book: it’s extremely to the point – it’s almost robot-like.
I just finished reading the book and there’s something about it that bugs me, but I can see it as a distinct advantage too – it’s all about the process.
Rob’s not telling his story in this book, he’s simply saying do this, then that, then this and then repeat it again with a new blog. Do this enough and you get rich. Simple as that.
Well, perhaps not as simple as that, but if you want something brief, with ONLY the actions necessary to take to make money by building your own empire of blogs, this is definitely the book for you. Just don’t expect miracles – you should never expect miracles with Internet business (you should know this by now…).
What I Like About Blogging To The Bank 3
Rob’s book is far from perfect, but let me start with what I like followed by where I think it could be improved.
- It’s efficient – there’s no waffling
- Rob covers a lot of different techniques, yet uses very few words to do so (the whole book is only 50+ pages)
- Rob recommends email list building from your blog. I think this is key. Imagine having 20 blogs, all with an email list of 500 to 5,000 subscribers each. This is an attainable outcome and really spreads your income sources across many assets – I like this A LOT.
- Affiliate marketing is the top recommended monetization method and it’s clear this is Rob’s strong point. However he keeps things very simple by focusing only on Clickbank as the source for affiliate products and shows us what criteria he uses within Clickbank to decide which products to promote.
- By focusing in ClickBank and affiliate marketing, the niche selection process really is a process – there’s no “personal reflection” or anything of that nature – look for the numbers, find where the money is being made already, then set up a blog to sit in front of the buyers and take some of that money for yourself.
- Rob ends the book by talking about selling blogs – another tactic I’m a fan of, although really the book only touches on this subject as an afterthought.
The one time I really got excited reading this book was when Rob talked about having several email lists up to 20,000 subscribers strong in his different various blogs, which he sends regular offers to (affiliate products). While I personally have no intentions of branching into other niches until I’ve done what I want to in my niche, I can see how amazingly profitable this strategy could be when done right.
To put it simply – Rob is implementing part of the Conversion Blogging process (email list building via blogging), but then focusing on niche replication rather than niche domination. There are problems with this strategy of course, so let’s take a look at what I don’t like about this book.
What I DON’T Like About Blogging To The Bank 3
Here’s where I think Rob could improve his book –
- The book is brief. Yes, okay this is an advantage too, it’s efficient with words as I stated above, but that also means some concepts are left under-explained, in my opinion. Some people are going to be left hanging after reading this book, not understanding certain terms or procedures. That being said, a quick search online will find the answers, so perhaps Rob is actually being smart because he puts the pieces together and let’s the reader work out the puzzle for themselves.
- I want to hear more case study type feedback from Rob’s own experience. He lays out the system, but he doesn’t tell me enough about how he has personally put it together and implements it. A couple of case studies from his experience, or even just a few more stories thrown in now and then, would have been appreciated.
- Of course, Rob’s system is different to mine and if you know me by now, you know I prefer going deep in one niche and dominating. I think my system is stronger long term and frankly – it’s more fun because it runs off your passion. Not everyone is going to agree with me here though, and it’s important to note – Rob’s making a ton of money despite this, so there’s no right or wrong way to use blogs to make money, it’s up to you to find out what works for you.
There’s a few minor complaints I have with the book beyond what’s listed above – a few typos here and there, dated screen shots of the older version of WordPress, but nothing that’s going to impede you understanding the book. I can’t complain because I have typos and some dated content here and there within my work. I think everyone who has been teaching online for years is going to have this issue.
So How Exactly Does Blogging To The Bank Work?
Taking a leaf from Rob’s book, let me lay this out for you in as few words as possible. Here’s a break down of how to make money as taught within Blogging To The Bank 3.0.
- Research the web using keyword tools, Google and Clickbank to find where the traffic and money is
- Get yourself a domain name and hosting and set up a WordPress.org blog
- Optimize your blog for humans, search engines and monetization by installing certain key plug-ins and configuring your blog correctly
- Source content by writing it yourself, using private label rights content, paying others to write it for you or using content from article directories
- Promote your blog using various link building, SEO and Web 2.0 techniques
- Sell affiliate products from clickbank, sell advertising from your blog and use Google AdSense
- Then do it all over again from step 1 with a new blog
That’s it in a nutshell. It’s not rocket science, but there’s work to do. Your job if you follow this path is to be diligent by forcing yourself to take action to complete every step above for every blog you create. Rob recommends outsourcing too, but not every task above, so there’s always going to be something to do.
Who Should Buy This Book
I’m going to be completely honest with you – and this is the same thing I said in my original Blogging To The Bank 2.0 review – this book is strictly for the people who care about the money most and can see themselves repeating that process above over and over again.
If to this point you have struggled to come up with a niche topic to write your blog about it, stop caring so much about your passions and your skills and just do what Rob does – find the money in lots of different niches and build lots of blogs to tap into them using a formulaic approach.
If you already have a market you are trying to dominate with your personal brand and your expertise and you have already invested time and energy into building a blog in that niche, this is not the time to change course. Sure, you might still buy this book to gain insights into how Rob builds traffic so you can apply that to your blog, but you don’t want to follow his system and go starting many new blogs, unless you have excess capacity so you can do it all at the same time.
One important point to make here is that Blogging To The Bank won’t, err…break the bank. We’re not talking about a $500 investment here, or even a $97 a month course – this is a one time purchase of under $50 (there’s also a discount on launch day for those who buy early), so if anything I’ve written in this review has intrigued you, you may as well buy the book, read it over a tea at a cafe and see how Rob’ makes millions with blogs.
There’s the obligatory 60 day money back guarantee with this one too because it’s sold through ClickBank – so you can order this and take a full two months to decide whether it’s worth keeping. In that time you could even run a test of Rob’s system so you really know whether it’s legit.
Here’s the link -
If you do decide to buy this one, make sure you check the thank you page after ordering. You might see a special Blog Mastermind membership trial offer just for people who order Rob’s book, if you are quick.
PS. In case you are wondering whether I would recommend this book or my own blogging for money course, Blog Mastermind, that’s a silly question – I’m always going to recommend my own course first. It’s not really a fair comparison though as Rob’s book is a lot cheaper than my course, but not nearly as comprehensive, as you would expect given the price difference.
I do think Rob’s training is worth studying, which is why I read the book, because it offers another system. You can implement techniques from multiple sources, there’s no strict rule and in fact if you really wanted to become super-wealthy, you would use my style of going deep in a niche, and combine that with Rob’s multiple niches strategy (go deep in many niches) and you could find yourself in charge of 20 blogs all bringing in $50,000 a year – a million dollar business.
That’s a huge undertaking and you would not be able to do that on your own, you would need to outsource and potentially have employees to help manage it all too. However as Rob seems to have done, if you can really scale things, you can make as much as seven figures – just don’t expect that as a guaranteed outcome of course!