How To Establish Cash Flow When Starting A New Business

By Yaro Starak
61 Comments

Start Up Business Cash FlowIf you have not done so already, please read the first part of this two part article series on business outsourcing here – When Is The Right Time To Begin Outsourcing?.

In the previous article I discussed the importance of understanding your strategy for outsourcing and how it is important that you comprehend the sequence of tasks to complete, starting with the action that serves to eliminate the immediate constraint.

Despite clarity about what and when to outsource, it all means little if you don’t have the cash to do so.

Money Required

The one major problem that faces new start-up businesses, especially small enterprises launched by solo entrepreneurs, is a lack of cash flow. This problem is broader than just your business as the need for money impacts where you live and how you live as well. How you pay the rent, pay for food and live an enjoyable life is dictated by how much money you have and if your business is intended to be your income source, until it produces cash you’re in trouble.

As a catch-22 situation, many entrepreneurs must take jobs to generate “living” money, which drastically reduces the amount of time available to work on the business. How can you turn your new start-up into an income stream if you are too busy working a job to pay the bills that you can never work on your business?

Unfortunately there is no easy answer to this question and every person faces a unique situation. I don’t have a one-solution-fits-all proposal for you, but what I can do is explain how I made money during the times when my business was not able to support me.

Working A Job

This blog recently hit it’s four year anniversary. That means that most of you reading this are probably not familiar with the early years of my writing here, where I was literally chronicling the growth and changes to my business, which were a lot more dynamic back then.

The reason why the changes were more significant during the early stages of my business was precisely because I didn’t have great cash flow. When you are not making stable money you are more inclined to try new things, jumping from opportunity to opportunity.

My activities from the late nineties right up to about 2005 were all over the place, however there were a few constants because even though I was playing with online business ideas, I needed at least a semi-reliable income stream to live off.

It was my third year of university and although I was still living at home, so my expenses were limited, I wanted a job. I found out my campus library had these amazingly well paying computer help desk jobs ($18 an hour was big time for me back then), and I eventually landed a part time job there.

That part time job at the help desk would become an income stream I relied upon for many years. Although I left the job to travel, I came back to it and used it as the foundation for moving out of my family home and renting for the first time. I also relied on the income from that job to pay for the very first requirements an Internet entrepreneur has – a connection to the Internet and a place to host your website.

Say No To Full Time Work

I often say with pride that I never had a full time joband I didn’t – but that’s not because I never had the opportunity. There were plenty of chances within the university to upgrade my casual and part time jobs into full time roles.

Upon graduation I watched most of my friends move on to lucrative, full-time salaried positions in big firms, as I continued to live off my 10 to 25 hours per week of casual work. I didn’t have amazing grades, but I was certainly in a position to go through the graduate recruitment process and seek a job because I had my degree – the piece of paper that opens doors to “real world” occupations.

The reasons I never took a full time job were many, but the key point was that I knew I wanted to run my own business and be my own boss, I just wasn’t sure how that would work out. In order to figure it out you need time, so I was content to keep casual work while I figured what business would be my ticket to independence.

I was prepared, even if I struggled with it emotionally many times because I have a nasty habit of comparing myself to my peers, to only work a job for as many hours as I needed to and say no to any extra work that might hinder my chances of starting a successful business.

You might have a family, or commitments that demand more than 15 hours a week of casual labor income, but I expect you probably can downsize in some shape or form, or find ways to get more work done in less time (working your job from home for a few days for example). Maybe work four days instead of five or start work earlier so you can finish earlier and have the late afternoons and evenings to work on your business.

Whatever is the case, you need to find a balance between making a living from a job that is just enough to keep you going, leaving the rest of the time available to build your business or, as was my case, experiment with business ideas until something worked.

Create A Cash Cow

Although it was never enough to live off, I did establish a cash-cow income source online, my very first successful project. I’ve talked about it a lot on this blog before, so I won’t go into too much detail, but the income source was a community website called MTGParadise.com, a site dedicated to the tournament playing scene in Australia of the Magic: The Gathering card game.

This site, started as a hobby that acted very much as my learning tool for how to create websites, after several years emerged as a dominant website in its niche. Eventually, thanks to a thriving forum community who traded cars and a reliable cadre of volunteer writers, the site developed a stable audience. I then tested the waters attracting sponsors and even started an email newsletter – my first “list”.

I made anywhere from $300 to $1,000 a month from the site, but the income fluctuated dramatically. Even after starting a small retail store selling cards from the website, the income never reached a point where I knew each month I would make a certain amount, and after I got hit with credit card fraud wiping out all the money I had made online and all my savings, I realized I would need my part time job for a lot longer (I almost made the decision to take a full time job after the credit card fraud incident, but upped my casual hours instead).

Selling Online Assets

After recovering from the credit card fraud I went on to start more business projects and eventually started BetterEdit.com, the editing and proofreading service that I consider my first real successful business. However long before BetterEdit became a cash flow source stable enough to live off it had to go through a growth stage.

BetterEdit, much like MTGParadise was not a stable income source for a long time. Some months were amazing, netting several thousand dollars, but then during summer when no students required editing services the income could drop to next to nothing. I was still dependent on my part time job, even though the money I had coming from my web projects was increasing.

It was one day while catching a train to the city that I had the idea of selling MTGParadise.com. Although the sale did not occur to many months later, I walked away with $13,500, which was about how much I was earning per year at the time from my part time job. You can read more about this time and selling my first website in part four of my business timeline.

Although I lost my reliable cash cow income source, I did gain enough money to live off for a year, assuming I didn’t change lifestyle habits. This gave me a little security and also taught me what was possible selling website assets, which would become something I did on a regular basis over the next few years.

Government Grants

I did take advantage of a government funded support service for small businesses, which I discovered was available thanks to a tip off from my father’s friend who was on the scheme. This is not something I want to stress as key for success as you may not have something similar in your area and in fact what I received in support in Australia several years ago is dramatically different today – and no doubt much harder to get.

The program I benefited from is called the New Enterprise Incentive Scheme, and after completing an application process that included writing a business plan and attending a panel interview, I qualified for a full 12 month’s worth of income support

This income – about $200 a week when I received it – was certainly helpful and became another dependable income stream, although with the knowledge it would end in 12 months you don’t want to make decisions based on the money coming forever. The idea is to use the breathing room the money provides to grow your business so it can replace that income, and then some, within the 12 months.

I didn’t make any dramatic changes as a result of qualifying for the support, but combined with my part time job and growing online income, my cash flow was good.

Fewer Projects and More Focus

At this stage I probably should have begun some outsourcing, at the very least have someone else handle website creation and maintenance for me, but I didn’t. I was, and still am in many ways, addicted to saving money and preferred to work harder and watch my bank balance inch up slowly, rather than work smarter and get leverage from the money I had by using it to hire help.

What did start to happen was a narrowing of my business focus. By this point with my magic community gone and BetterEdit becoming reliable (the income was stabilizing at least an average of $2,000 a month), I didn’t need my part time job anymore. I was also starting to grasp how people made money online and felt I had a future in Internet business.

Eventually I would discontinue many projects, including an offline English school, community websites focused on trading items and social activism, I would frequently start pay per click marketing projects after being lured by new information products, but would shortly after give up and focus back again on BetterEdit.

A long story short, this focus meant my cash flow became more stable, my business grew and I started investing money in assets that didn’t take much time – I purchased new cash-cow income source websites.

Finally Help Arrives

Better late than never, I finally recruited help. I was still uncomfortable with the idea after doing the numbers, but I saw that I had the cash flow to pay people and at least cover my basics, even if my business stopped growing, which I did not expect to happen as I had no intentions of stopping to market it.

I hired a customer support person, I began relying on contractors for website design, installation and maintenance, had other people edit and create my sales copy, and hired a manager of my website investment portfolio.

This did not happen all at once of course, but with each contractor I brought on, although I took a hit in my profit margin to pay the fees, my business growth skyrocketed because I was able to get more done of what I was good at.

Cash flow was crucial at every stage of this process as I used the money the business was making to hire people to either take a job away from me or complete a crucial component of a new project. This in turn led to injections of new cash flow sources, and although you are never comfortable with the process due the variables involved (managing people in particular), with practice you start to experience the benefits and become comfortable with spending money to make money.

What Does This Mean For You?

My story illustrates that it is far from straight forward to grow a business and establish your first income streams so you can begin reinvesting cash into outsourcing. Most of my projects lost money or made no money and took a lot of my time. The small handful that did work, paved the way for the situation I am in today, making several hundred thousand dollars a year online.

I relied upon juggling various small sources of income until something showed it had enough of an upside potential that I could slowly start selling off or quitting other projects to focus on just the one or two enterprises that worked.

During the very early days the fuel to grew my business and sustain my life was a part time job, which eventually became unnecessary as capital injections from selling assets and long term savings meant I could handle the potential exposure to any downturn in business cash flow.

In short, because I was willing to work a lot and save whatever I could thanks to stubborn patience (not recommended), I eventually got there.

This is not the path I recommend you copy exactly, but there are some very powerful lessons to be learned from my story, in particular –

As I stated earlier, there is no one size fits all solution to the problem of cash flow. I’ve study and experienced enough in the business world to know that no matter what industry you are in, cash flow is always going to be critical to everything you do – and that’s the case from day one.

Outsourcing becomes an option once cash flow reaches a point where it can cover the cost of outsourcing without creating a critical deficit in your life (e.g. can’t pay rent) or business (e.g. can’t pay for Internet access). The rest of your business life will involve using cash to reinvest in other people in order to create more cash, and so on, until one day you sell your business or you retire and let other people run it for you.

Yaro Starak
Cashing In On Outsourcing

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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61 Comments

  • Excellent post.When I started my online business a few years ago it was a “hobby”.I worked on it when I wasn´t working my day job.The business took off once I quit my day job and had the chance to work full-time from home.The income was really low for some time, but this motivated me to work.

  • As always practically useful information. I think the thing that gave me the most solace is the fact that you struggled with some of the same stuff I have struggled with:
    a) Opportunism and jumping from opportunity to opportunity and having to force myself to focus.
    b) That most projects didn’t succeed and you kept on going.
    So as always, cheers Yaro.

  • Wow, this is exactly what I needed. I started your Blog Mastermind program in August and started a new blog in September at http://www.thefreebieguy.net (as you probably already know). I just started monetizing this month and I’ve made over $2000 already. So once again “THANK YOU YARO”.

    That being said, I’ve been seriously thinking about outsourcing. Actually, I just spoke to the first person that I’m training now as customer support. It’s moving a little slowly, but I’m anxious to see what the difference will be.

    I also have other people that are interested in helping me out, so I’m going to be doing some serious evaluation and re-evaluation over the next week or so to see exactly what help I need and how I will be paying.

    Outsourcing is definitely essential to online success (in my opinion), because online success is not just a measure of how much money you make, but how much money you can make while on vacation, lol. It’s good to have the freedom to do other things while still making “residual income”.

    Thank you for this article. Seeing the sequence you followed will definitely help me out. Keep these articles coming :)

  • Hmm…I think my only option at this point would be to sell a website. I’m a single mom and going back to work would be silly since I would basically be spending all my income on child care. However, along with my issues about sharing my workload with others (in case they get it wrong) I also have issues of letting go of something I worked so hard on. I’m just going to have to bite the bullet and do it though. Thanks for the motivation and kick in the butt!

    • There is one thing I did fail to mention in this article – self employment.

      Not quite the same as having a job, but working for yourself as a freelancer when you bill by the hour is another way to establish cash flow. It has similar issues as getting a job in that you don’t want to trap yourself into taking per-hour work and have no time to do any business building activities beyond client work

      • Yes, this can be a huge trap, especially when earning premium rates by making oneself “available” to clients. Might as well be employed rather than self-employed.

        Consulting is odd in the sense that one sells one’s time by the hour: work an hour, get paid an hour. This really sucks when you don’t feel like working. Most salaried positions allow some “smoothing” but semi-passive revenue from products, advertising, etc. is much more appealing.

      • I think self-employment and freelance work is a decent way to go about it, especially if you need some urgent cash in the beginning. But it doesn’t offer you the benefits of a long-term money-making business structure. It’s a nice suggestion in this case though.

    • Cassie, letting go is really hard.

      Here is what I am doing: for every task I eventually want to outsource (e.g., bookkeeping, accounting), I make myself learn enough of that task to perform “due diligence” on the contracted work. That way, I know where all the shortcuts are, which corners can be cut, and I learn enough of the vocabulary to be able to talk the language. Once I have enough revenue to farm out accounting, I will be able to easily review the Quickbooks file that the contractor prepares.

      I am already doing this with application programming (c, c++ computer languages) and web sites because I am a pretty good programmer, and I know when a subcontractor makes mistakes, when those mistakes matter and when they don’t matter.

  • I hadn’t realized that I had been outsourcing since the beginning — I’ve been using stock photos.

    I knew that my own personal photo collection wasn’t big enough or varied enough to support the blog. Nor were many of my own photos as dramatic as I wanted. So I signed onto iStockphoto. And then I went around joking that I’d bought stock photos instead of fall clothes, although I’m conveniently back in my “fat clothes” (uh oh.)

    But, seriously, I’ve had many readers email me to tell me how they “love the pretty horse pictures.” So, the stock photos have been a worthy investment. .

  • Thanks for sharing your story Yaro. It was so encouraging for me as a young entrepreneur. I really like your thoughts about getting the part time job to make enough to live on, but then working hard on your business with your spare time. That’s exactly what I’m doing with my company Nectar http://tastynectar.com

  • This is why I love your blog! You actually provide useful content with practical implications. I need to focus on the fewer projects step as I always seem to be trying to spread myself around way too many new projects!

    • TOM there is a lot to learn from this man – What i learn from Yaro is how to get some loyal readers for my blog.

  • Yaro

    Thanks for sharing your journey. It’s both helpful and encouraging to see people overcome and press through rough situations. I love the say NO TO FULL TIME WORK! Well, I have to because of Graduate school but I was working a part-time job at Jared for about three months. I left it because of school- I really moved on because I wanted to purse with more energy my blogging journey. :)

  • Great article Yaro! Bootstrapping is the lifeblood of any budding business and even though at times seems difficult, gives us the experience and mindset for success.

    As the old saying goes if it was so simple, everyone would do it and, frankly, I’d rather not have THAT much competition thank you very much :)

  • Within the internet business and marketing community, this is definitely a top 5 blog post. Too many people advocate jumping directly in to outsourcing, without any regard at all to cash flow. Yaro, this post alone establishes some major credibility for you in my mind. Where I am at: just left a very lucrative consultant gig to focus on building a better business, and looking for subsistence-level cash flow now. No more career level “positions!”

  • Great post. Unfortunately for some of us, we caught the entrepreneurial vision later in life and a full-time job is a necessity with 5 mouths to feed. Over the last year I’ve finally found my ticket out of corporate American and anticipate I will be able to securely walk away within the year. Lots of plates spinning right now, but I’ve never been more excited about the future!

  • Jon

    Very inspirational and well put together Yaro. I had a very similar begining as you… feared full time jobs since I was a child and that helped me tremendously in life. Others don’t understand why full time jobs are such an evil thing ;-)

    Jon
    http://WoodMarvels.com – Create Unique Memories

  • Completely agree with the comments about cash flow at the start. Often finding small sources of income and combining them is much easier than one big one to start off with.

  • This is one of the best and most pragmatic bits of advice I’ve seen. As a serial starter of businesses I know how have and unpredictable it is. Also everyone forgets how long these things take, There are very few overnight successes.

    BTW we have a new writer with some HR advice for small business people.

    http://www.ourpatch.com.au/australia/users/workforceguardian/blogs/933-10-things-to-do-before-hiring-staff

  • Wow! What a post!! Very inspiring and informative about the need for good cash management.

  • [...] How to establish cash flow when starting a new business. [...]

  • As everyone else has said, hugely inspiring. It is good to read about someone’s journey into making a living for themselves and the stumbling blocks they have encountered along the way.

  • Awesome post as usual. One of the things I like about internet business is that you can generate an income from scratch. I started my largest blog without investing anything but my time and, today, it makes six figures for me every year. So, you can start a cash flow from scratch.

    • That’s the great thing about the internet. Just curious, how long did it take you to build up that particular blog?

  • Yaro,
    Wow, excellent post. I think that your idea of piecing together some smaller cash flows that may only be semi-permanent in order to finance living expenses and even some outsourcing is an excellent idea. It is definitely something I am going to try to incorporate into funding my various projects.

    I also liked how you started broader and narrowed your prospects down as you were able to see which ones appealed to you more, both on the basis of profitability and your interests. I feel a lot of entrepreneurs operate this way, where they have a lot of ideas and as they experiment them, some will slowly fall off while others will prove worthy of further time/monetary devotion.

    Thanks for all of the insight!

  • Yaro, another fantastic blog post. Thank you.

    For me outsourcing is absolutely crucial, I don’t think I would get by without it. From day 1 of my online businesses I have had to outsource as I don’t have technical knowledge to be able to do it myself, (a blessing I feel) This leaves me free to do the important stuff, the revenue generation stuff which at the end of the day, is why we are in business.

    How much time does it take a non expert to stuff around with photoshop or web design/programming that could be far better spent generating traffic for your site, or monetizing the traffic you have. Calling advertisers, producing products etc.

    This is where it is at people, you need to be spending 80%+ of your time on revenue generation, perhaps even more when you are starting out and that for me is why I think outsourcing is critical from day one of your business.

    Now, I am as big a fan of bootstrapping as anyone, but for me that just doesn’t mean doing it myself, use a smaller “one man band” for your outsourcing to start with rather than a large company, it can be done more cost effectively. Find a way!

    Best of luck

    Rick

  • Hi Yaro

    Great article, but what I also wanted to mention is that you have white space where your Blog Rush Widget used to be. I am sure you know, but Blog Rush halted that service. Just thought I would remind you to change out the widget and utliize the space.

    • Hey Carl – yep, I see the whitespace. I have a new design coming out soon so I’m just letting this one sit until the new one is ready.

  • @ Yaro

    Did you start MTGParadise.com, from scratch, like you did with BetterEdit.com ?

    Also you said “…eventually started BetterEdit.com, the editing and proofreading service that I consider my first real successful business.”

    How many other businesses have you run. What income barrier would you have to pass for a business not to be a failure? Assuming you had created those other businesses, the ones that weren’t so great as BetterEdit, did you sell those, abandon them, or sell them?

    Sorry for the questions just a little curious.

    Love the post BTW. :D

    • Yes I did start MTGParadise.com from scratch…really from scratch – it was hosted on the free 5MB space I got with my ISP, which then went under and before that it was a Geocities site. Eventually I got a domain name for it and proper hosting, but it was a huge learning experience that most never go through nowadays.

      I consider BetterEdit a “real” business because it wasn’t me doing all the work for an hourly fee, it was scalable and made more than “spare change” money.

      Most of the businesses I started where websites that never took off, although the English school I ran was certainly an attempt at a real business – I even rented an office – that never got cash flow positive, so I closed it down after 9 months.

  • Sam

    Cash Flow for all business whether big or small has to with lots of planning – a good business and marketing plan is what does. Are you offering service that is seasonal? Have a good customer-followup and offering services not affected by seasons or times can help establish an “unwavering” cashflow.

    • Quite true Sam…many times we forget the planning stage because we have so many other things we’ve been focusing on.

  • Hey Yaro,

    Your life story never fail to inspire me. This post included some helpful tips for entrepreneurs and I really believe that working for ourselves instead of working for others is the right way to gain unlimited freedom.

    Cheers
    Vincent
    Personal Development Blogger

  • Liz

    Thank you so much for this two-part series. I feel so relieved to know that my recent struggles to start an internet business are somewhat normal — with all the project hopping, doubts, and needing the part-time job to stay afloat. Keep up the excellent work.

  • Great post … It is definitely hard to focus with everything being thrown at me. However, I have been on a kick to narrow focus and remain CONSISTENT. Hope to be able to delegate tasks soon!

    Thanks again,
    B

  • Great post! I’ve had one full-time job in the past, because I wanted to experience what it was like and then decide if it was for me or not. Immediately after the first month, I knew that a full-time job was not the lifestyle I wanted.

    The idea of being my own boss sounded great, because everything would be under my control. I make what I put in instead of some “lucrative” salary. And an online business really offered the type of flexbility and lifestyle I enjoyed.

    This is a really good post, and it hit the nail on so many aspects on starting a new business. Yaro, where abouts are you in Australia? I live in Melbourne.

  • Great post –

    I agree outsourcing items is very important and will help you be more successful in the long run. Currently I am focusing on the cash flow and then once it hits a certain level will begin outsourcing a few items.

    Thanks
    Stefanie

  • Great post! So much to read and think about to increase online earnings. Going to have to read through it again and apply some ideas to my online plans I think.

  • Great article. It provides a good overview of how you’ve got to be where you are today.

    I’m at the start of my blogging journey, but I have a vision in mind that I’m determined to achieve. I hope to one day have little involvement in my current business (day job) and focus on blogging and consulting. Articles like this help me to see that it’s possible.

  • Great article! My business, parts of it, are worthwhile and expanding. The blogging aspect is just getting beginning and I’m putting a lot of effort into it. From the beginning I have been using outsourcers to help in some capacity. I think it was beneficial and starting early was a good move.

    Thanks for all your great information. I’ve recommended your stuff on my blog.

    Alan

  • I pooled up 500 $ initially thru my blogging and then go for all necessary stuff like premium themes, SEO tools, and Ad Network Software. I made those initial first $ 500 with sheer hardwork. Now am blogging equiped with these tool and enjoying doing blogging with these things. As you says – its very hard to make money only thru blogging but i finds myself lucky enough to do so in no time.

  • I enjoyed reading your history with cash flow here.

    I reached the six-figure mark with my blogs and websites this year, and I’m kind of shocked that I’m still doing all my own writing. I’ve hired folks, of course, to redesign my sites and install techy doohickeys and such, but I’ve been reluctant to give up content creation.

    I’ve finally decided that rather than worrying whether to invest my money in stocks, commodities, real estate, or what, it’d make the most sense to funnel it back into my sites, by hiring writers to blog for me and expand the amount of content being produced every day. I’ll still produce content, since writing has always been my passion (much more so than business!), but outsourcing to double or triple the amount of content my already profitable sites put out is going to be my main goal for 2009, and I’m looking forward to seeing where this can get me.

    Thanks for all the business-minded posts, as they help get me thinking in that direction. ;)

  • Great article.. Totally agree with you.. Especially on the Outsourcing which really saved me lots of time.

  • Great tips! The most difficult phase is the initial phase, especially when it comes to the finances. It’s very important to keep your finances in good order when starting.

  • TOM there is a lot to learn from this man – What i learn from Yaro is how to get some loyal readers for my blog.

  • Wow… this post was extremely long
    The main thing that must be done is to try to keep your head out of debt throughout the start-up, and therefore have enough funds available

  • TOM there is a lot to learn from this man – What i learn from Yaro is how to get some loyal readers for my blog.

  • Wow, great article. I’ve been working on shoe-string for a while now. Going back and forth between 9-5’s and the economy is beating us down in the US now (and worldwide), so things are getting rougher.

    It’s always just as inspirational as it is helpful to get these kind of tips.

  • hi.. I was thinking to start my own business, as who doesn’t wants to be its own boss, but was very confused as from where and how to start. I was not aware about the pros and cons of starting business. But your this article will prove a good help to me.

  • Wow, where have you been all my life?

    I myself have been jumping from opportunity to opportunity, usually not finishing any of them.

    Now I want to concentrate on a major project, for which a development budget of about $50,000 is needed, but cash flow is limited to 0. Your article helped me realize that I may need to spend some time working on some of those small projects first, to generate some form of income, while trying to get the parts of my big project, that will generate a cash flow, up and running myself, or with “cheap” help.

    A friend of mine pointed me to the fact that, in fact, I’m already a millionaire, taking my knowledge and experience into account. I now only have to do what I do best, to translate that into real cash. And that, I and I alone can do!

    I decided to reanimate one of my blogs with better response average, Exploring Suriname.

    Wish me luck, and thanks for the great article. Look forward to me as a subscriber, and to a post in my blog about this site/article.

  • You have a lot of precision in language. That’s a great strength.

    As you pointed out, there’s a lot of power in knowing the work to be done — including the sequence of tasks. In the project management world, this is the work breakdown structure (WBS). If you make something a project and break down the work, it’s your best move for figuring out your risks, the right people, the right moves, the right bottlenecks … etc.

  • Wow, never worked a full-time job that is pretty incredible. I really like that idea, after college I might try to take that into consideration because it seems that you are doing pretty well for yourself.
    good post

  • I love how you were persistent in your desire to succeed as a business owner Yaro!

    Amazing that you never had to take a full time job, but yes finding a balance between any job requirements in order to make a living and growing a business is key. It’s not easy by any stretch of the imagination but it is possible and you’ve proven it can be done. Great job!

  • I really admire your stubborn patience, Yaro. Wish you could just say you recommend it coz I am the same in term of stubbornness =) Anyway, it’s a very inspiring life story and it opens my eyes more to the use of outsourcing (I watched your recent webinar about outsourcing). All the best for you, Yaro!

  • Thank you for having the strength to post the good with the bad that you learned on your journey thus far. So many people want to sugar coat the positives and fail to recognize the catch 22 issues that arise with most business start ups causing many to fail.

    As a work at home mother, I have often found myself angered with “how to” posts on business start ups – as a been there done that mentality – I find most people create guides telling others how to do something they have never done.

    It is easy to read from your post that your speaking from experience, it is shares like this that are appreciated the most.

  • You have to do what you have to do in order to create cash flow. Many business ventures are going to require risk, so you want to make sure you have plenty of money to supplement bills in case the venture does not work.

    Great article!

  • Great information Yaro. This was instrumental in us kicking off our business. With such a new and innovative concept towards health and wellness that could reach anyone, anywhere, we needed all the help we could get when it came to our initial cash flow. Thanks once again.

  • I love how you were persistent in your desire to succeed as a business owner Yaro!

  • I just took on a consulting gig to make some money to support my future business.. and although its not “full-time” Its close and I can see how you can loose yourself in another job and forget your dreams.

  • 13,5 for a part tine job…I hear that…I remember when I was making 18K a year in the early 90’s working 60-70 hours a week (6 days a week) in retail. I would never go back to that.

    BTW How many hours would you say you put in per week on your business to earn the income you earn?

  • Truly insiring to read your story. Im very simular to you, i have a main job but tried to devote time to my other businesses. Juggling all three is not easy, having a family with children, main job and trying to find time for any other small business.

    Keep it up x

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