Hello again dear reader, today we’re hearing from a friend of mine, Anshul Dayal.
Anshul is an ex-architect turned animator who worked on the Oscar winning film, “Happy Feet.” Like almost everyone reading this blog, Anshul was bitten by the online entrepreneur bug and after that there was no turning back.
Press play to hear my interview with Anshul –
There are a few reasons I thought Anshul would be a cool person to hear from. For one thing, he’s a great example of someone who has begun to see real results as an online entrepreneur. It’s very helpful to know how and why he’s winning this game we’re all playing. I also find it inspiring to meet other entrepreneurs who are a few steps in front of me because they give me the feeling that I’m so close to getting to where they’re at and if they can do it, I can!
Anshul’s online businesses are kicking over nicely for him and every time I see him, he’s done something new and cool to keep his business expansion snowballing along.
Interestingly enough, Anshul started out just like me, with an online store on Ebay. Unlike me, Anshul’s turned his online store into a successful e-commerce business. This brings me to the first point he makes that relates to one of his success traits.
When I asked Anshul why he thinks he’s been able to replace his income with his online businesses and quit his job, he says he just stuck with one thing and completely followed through with it. Anshul learned from other successful online marketers that this was one of the key elements needed to reach that much desired goal of quitting your day job.
One of the biggest stumbling blocks faced by people building an online business is giving up when they don’t see results fast enough. Anshul worked consistently on the one money making strategy for months before he started seeing results. He was very disciplined about sticking to just one strategy.
It’s very easy to get excited by all the different options there are to make money online and try to do too many and completely blow your chances of success. Nowadays, Anshul has been able to branch out and set up a number of online businesses. Initially though, he just stuck with the one business and refused to get side tracked or defeated.
Another thing Anshul told me that made a big difference in his success was that he had a clearly defined strategy and he followed it. Unless you have a clearly defined and realistic strategy to make money online, it’s going to be very difficult to reach your goals. Anshul was adamant that a lack of strategy and giving up is the real cause of most entrepreneurial failure, and anyone can commit themselves to their business and get results.
It is important for readers to understand that results come slowly though. Anshul worked hard to get results and every successful online entrepreneur he knows has as well. But there is a momentum that you build up in your entrepreneurial journey. Once the initial intense input of time and effort has created some results, it does get easier. You get better and faster at what you’re doing, and you truly can spend less time in front of the computer working in your business.
When Anshul had his e-commerce store running successfully, the next online business he began was based on using Google AdSense as his money making strategy. Affiliate marketing is always an attractive option if you have a list to sell to, but Anshul decided Google AdSense was an even better option because it doesn’t rely on conversions to make money. As an affiliate marketer, you rely on people actually buying the product you’re promoting on your site, but with AdSense you get paid whenever someone clicks on your add.
Because you get up to 68% of the revenue from every person clicking on ads on your sites, creating niche sites and using AdSense to generate revenue can become quite a profitable money making strategy. In 2010 in just one quarter of a year, Google paid 1.2 billion dollars to AdSense publishers.
In order to make this strategy work, Anshul had to create a lot niche sites, I think he has 60 or more.
He recommends focusing on creating quality content first then moving into advertising to make money from the content. If the content on your site is good, people will share it and Google will reward you for this by ranking your site higher in its search engine.
Google always aims to provide the best quality content for its users, so creating quality content is a key aspect in being successful online, regardless of whether your strategy is to generate revenue with AdSense or not.
For people beginning online entrepreneurship, using niche sites and AdSense has a few significant benefits. One is that it’s a relatively low risk and low cost way to begin. A micro 5-6 page niche site can be built for less than $50 and it has the potential to pay you long term returns.
Although this business model isn’t completely set and forget, once you get the hang of it and fine-tune this online strategy, you can set and forget it more than many other strategies.
Anshul has put together everything he learned and everything he did to create enough passive income from AdSense marketing to quit his day job, and you can access it for free on his site, www.nichsense.com.
He doesn’t follow the strategy of giving something for free then trying to up-sell subscribers either, so you truly can access everything you need to know and follow the exact same strategies he used to make money online.
Anshul is living proof that if you are determined and disciplined enough to stick with it and follow the strategy all the way through to the end, quitting your day job and making money online is a dream that can be fulfilled.