In case you missed it, last week Gideon Shalwick and Leslie Samuel, my two partners in Become A Blogger 2.0, along with me (Yaro), hosted a live webinar.
Before I begin telling you some of the background story about how this new partnership came together and the challenges we faced, I want to make sure you know about our $1 Trial.
$1 Trial Ends Monday At Midnight
This is the very first opening of Become A Blogger 2.0. That means you have the best chance to grab the full course at the lowest price and with the most extras.
During the Webinar we opened up the doors to the Become A Blogger 2.0 Premium course, which includes 9 training modules, my master the mindset audios and 3 special gifts, one from me, Gideon and Leslie.
As I write this we already have 206 new members, which is fantastic (welcome to all of you!).
All the details are available on our sign-up page here -
The $1 trial is for two weeks, after which, it is $27 a month for six months to complete the course.
The $1 trial ends Monday at midnight, so if you want to sample the first two weeks of the program before committing, today is the day to sign up.
We also plan to increase the fee to $47 by the end of the week, so today really is the best day to join.
Why Add Another Partner To An Already Successful Mix?
Gideon and I enjoyed huge success with Become A Blogger, the first version, three years ago. We’ve had almost 2,000 paying members take the program, not to mention nearly 40,000 people join our email list.
Over a year ago we closed the course down. It was in need of some updating, and Gideon and I were not in a position to do it, so we decided shutting down was the best course of action.
To be honest, I was a little surprised (pleasantly) by how well the program did over the two or so years we had it on the market. It is a beginner course, focused on video, which clearly hit the sweet spot for a lot of people.
We didn’t want to let the service or the brand just die, so last year we began thinking about how we could reinvent and reinvigorate the program.
One of the most successful graduates of Become A Blogger 1.0 was Leslie Samuel. I had been in contact with Leslie for a long time, interviewing him about his freebie trading site, then taking him on board as a columnist and reviewer here on EJ. He had gone on to grow a successful Biology blog too.
Leslie, as I learned through regular contact, is very skilled and knowledgeable about blogging and internet marketing. He’s also a wonderfully friendly guy, very enthusiastic about what he does online.
Amazingly enough, his online projects were created part time, as Leslie works a full time job as a teacher and more recently, university lecturer. This demonstrates to me that his work ethic and efficiency is incredible – something I know is rare and worth learning about.
Last year Gideon was knee deep in his video training products and my focus had switched to CrankyAds. I floated the idea to Gideon about asking if Leslie wanted to join the BAB 2.0 team, and become the main teacher for the reincarnation of the program.
I had seen Leslie’s videos on his own website – his YouTube channel has over a million views – so he knows how to teach with video (it helps that he is a teacher and so enthusiastic, it makes for fantastic video viewing).
We all met on Skype (Leslie is in Michigan, and Gideon has moved to the Sunshine Coast, about an hour away from me in Brisbane) and cemented our plans to launch Become A Blogger 2.0, with Leslie as the figurehead.
Just as Gideon had partnered with me and created most of the videos for the first program, Leslie would come on board and be the new leader for the 2.0 version.
Is Three Better Than Two?
I’ve never worked in a three person partnership before. I’ve done two person partnerships, but adding a third to an existing partnership presented a few unique challenges.
Gideon and I were very clear up front with Leslie. We were going to provide strategic direction and distribution, with Leslie updating and creating new videos, and doing the lion-share of the teaching.
The greatest challenge has turned out to be timing. With three people, scheduling is difficult, especially with Leslie in the US and Gideon and I in Australia.
We also took a long time to settle on a strategy.
When BAB 1.0 launched we used my standard formula – release a free report, then do a series of launch content emails, then open the doors with a long form sales letter. We actually added the ten free videos to the mix as an additional method to bring attention to our service, which thanks to affiliates, helped us reach a lot of people.
We knew the ten free videos needed updating, so that was the first thing Leslie went to work on. We also knew that the entire course needed a review, and revamp. Some videos were no longer needed, while new ones needed to be added. Only a handful were still relevant (mostly the strategic/fundamentals videos), so about 80% of the course needed creating, which Leslie went to work on over a period of months.
Once the course was done and the ten free videos were ready to go, we had to decide how to get all this out to you.
In the end, we decided to test out what is clearly the hottest trend in Internet marketing – hosting a free webinar.
Teaching And Selling Via Webinars
You might be surprised to know that the BAB 2.0 webinar was the first one I have ever done as a promotional tool for my own product (in partnership or on my own).
I’ve been a part of a lot of webinars where I would be the “host” so to speak, bringing my audience some great training from other experts, but these were always other peoples presentations.
This time, Leslie, Gideon and me would have to be the show.
It took us a few months, but after several skype calls, time spent creating slides, work done to combine the presentations and two practice runs, we had a pretty good presentation ready to go.
Last Friday we did our first live run of the presentation, which you can watch the encore for here –
Besides some audio issues, which only affected a minority of people, the show went off without a hitch. We spent one and a half hours teaching our system for making money with blogs, with another hour or so answering questions and of course, inviting people to join our program with the $1 Trial opening up at the end.
I may be biased, but I’m very impressed with what we came up with. My part of the presentation focused on showing you success stories and then explaining where most would-be-bloggers go wrong. Gideon, our MC, used his wonderful visual presenting style to give an overview of the system we follow and teach (including a cameo from some underwear loving Gnomes) and then Leslie presented a fantastic step-by-step teaching case study, using his Biology blog as the example.
If you are a new blogger or very early in your blogging career, I think you will get a lot out of this presentation
The Effectiveness Of Case Studies
Judging by the questions we had during the Webinar, people really loved following along with Leslie’s part of the presentation, dissecting his Biology blog.
He teaches a technique, whether it be for choosing a topic, or getting traffic or making money, then shows how he went and applied the technique to his Biology blog.
Practical examples like this are great learning tools, especially in this case because Leslie was showing exactly what he had done over the previous year following the system Gideon and I teach AND he has done it in a non-internet marketing niche (i.e. he is not showing people how he made money teaching how to make money).
If you haven’t watched the Webinar, I strongly recommend you do so, Leslie’s part of the presentation begins about half an hour into the show, so look out for it.
Private Coaching With All Three Of Us
If you do decide to join Become A Blogger 2.0, during the order process you will have an opportunity to upgrade your account to include private coaching.
Gideon, Leslie and I are hosting 6 live teaching and question and answer webinars, but only for those who upgrade.
We are only doing this ONCE, so it won’t be available as live Webinars for future releases of the course. If you want to speak to me, Gideon and Leslie and get personal support for your blog and business, sign up this week and upgrade your account when you have the chance to do so.
I’ll leave you with the two most important links
Enjoy the free training, and I’ll see you inside BAB 2.0.
P.S. If you are thinking about starting a new project in a partnership, here is some further reading I published a while ago about my partnership with Gideon –