Is Twitter A Time Waster Or A Powerful Business Tool?

By Yaro Starak
66 Comments

Twitter YaroIt’s pretty clear that Twitter is the social media star of 2009, at least so far.

In case you haven’t got an account yet, make sure you go to Twitter.com and register for free. After you have your account, you can begin by following my updates –

http://twitter.com/yarostarak

I won’t go into the details about how Twitter works because Gideon Shalwick (@gideonshalwick) has a video coming out about that soon to teach the basics.

Twitter is essentially a micro-blogging tool where you are restricted to 140 character posts, which are meant to be updates from your life. It’s also a fantastic inter-communication tool, which I will explain more about in a moment.

Twitter can definitely be used as an effective business tool, but it can be abused as a time waster as well. You need to find a balance, so let me explain how I recommend Twitter is best used.

It’s Darren’s Fault

I’ve been a member of Twitter since Darren Rowse (@problogger) bugged me about joining. Darren has since gone on to become a super Twitter fan, starting a blog about it (Twitip.com) and becoming the number one Twitter user in Australia with some 30,000+ followers. Beware Darren when he becomes passionate about something!

I joined up after Darren’s recommendation and started exploring the service. At first you have to get your head around how the system works, how you can send direct replies @ certain people, what a direct message is and how it differs from a reply and all the other tips and tricks.

I used a desktop program called Twhirl, which sort of functions like an instant messaging client plugged into Twitter and other similar services.

Twhirl was good, but as I found out recently, Tweetdeck is better. This desktop client is, and I quote “An application that aims to evolve existing functionality of Twitter by breaking down Twitter feeds into more manageable bite sized pieces”. Simply put, you have to use Tweetdeck as it makes Twitter much easier to manage.

Chronicling My Travels

I first signed up to Twitter while on the second half of my travels overseas in 2008, so much of my early Twitter notifications were either Internet marketing related, or “I just landed in Rome” type messages. It proved an effective way to use Twitter as people told me they enjoyed my status updates about where I was in the world.

It was during this time that Twitter become more prominent in Internet marketing circles. Suddenly all the big players where emailing their lists trying to boost their Twitter followings. John Reese (@johnreese) quickly built his following passed 10,000 people after mailing his subscribers. Frank Kern (@masscontrolkern), Mike Filsaime (@mikefilsaime), Eben Pagan (@ebenpagan), Jeff Walker (@jeffwalker), Rich Schefren (@richschefren), and prominent bloggers, Brian Clark (@copyblogger), John Chow (@johnchow), are among many others who all have active accounts on Twitter from my industry.

Even celebrities are using Twitter. There’s Brent Spiner (@brentspiner), Wil Weaton (@wilw – a massive 50,000+ followers) and Levar Burton (@levarburton) from Star Trek (well I think Star Trek actors are celebrities anyway!), Kevin Rudd (@kevinruddpm) and Malcolm Turnbull (@turnbullmalcolm) from Australian politics and of course the most popular Twitter user of all time, Barack Obama (@barackobama), with over 230,000 followers at the time of writing.

This is only a small sample of the people using Twitter, with of course your normal every day Internet user being the most widely represented group on Twitter, although I believe it’s fair to say “tweeting” (to send messages on Twitter) is definitely NOT a mainstream activity.

It’s A Lot Like Email List Building

One of the main reasons Internet marketers have been eager to jump on the Twitter bandwagon is how responsive Twitter is as a tool to deliver marketing messages. In many ways, it’s a lot like email broadcasting, although not quite as effective.

You can send a tweet out to your followers and track how many of them click the link in the update using tools like Twitclicks.com. This shows your effective “conversion” rate for your marketing message. Why it’s not quite as effective as email, is because your followers generally need to be online around the time you send your message in order to see it, otherwise it gets lost in the timeline, especially if they follow a lot of other people.

John Reese has openly declared Twitter as his third-most responsive way to connect with prospects, and I can certainly concur with his findings. Although Twitter will never match email marketing for effectiveness unless of course people stop using email, Twitter is fast becoming the little sister of the email list and a great additional marketing channel.

As most marketers know, you need to expose your prospects to your message multiple times before you get the sale. Some say it takes up to even seven times. While I have no data to back that up, I certainly agree that the more places people are exposed to your work, and benefit from it, the more likely they will become a customer.

If you combine Twitter, with email marketing and a blog, you have three powerful contact points. Set up the application so your tweets and blog posts automatically go on to your Facebook account too, and you have a fourth contact point. This is exactly what I have been doing recently, often tweeting and sending out an email to direct traffic to my recent pillar article blog post. In fact you could be reading this article right now because I tweeted about it.

As long as people pay attention to Twitter, and they certainly do at the moment, it’s well worth making use of the tool, especially while it’s in a growth period like now.

Don’t Spam Twitter

As with all social media tools, if you use it purely to deliver overt marketing messages, it won’t work. The key with Twitter is to use it as a tool to connect with other people, share interesting things going on in your life and interesting things you observe around your life (for example, links to good resources, blog articles etc).

The marketing comes in when, every now and then, you link through to a project of your own. Maybe a blog post, or a link to a free report you just released, or a special offer you are making temporarily. However these types of messages shouldn’t be the only tweets you do or people will lose interest in your updates.

Marketing with content, branding by sharing aspects of your life publicly, and networking with your prospects, peers and leaders in your industry, are the most effective uses of Twitter at the moment, if we are talking about business outcomes.

It’s Easy To Build A Following

One great thing about Twitter is how easy it is to build a following. While bloggers might struggle to reach 500 unique visitors a day, or even 200 RSS subscribers, reaching several hundred Twitter followers is realistic for all users. It’s actually a common outcome as far as I can tell.

That shouldn’t be perceived as an indication that it is easy to then make money from your followers, but it is a form of positive reinforcement to know you have several hundred or even thousands of people following what you do.

I’ve actually been amazed at my own Twitter following growth. It’s fair to say I have a somewhat high profile in my niche, so people actively seek me out on Twitter, but besides a couple of blog posts, I never actively promoted my Twitter profile. I’m still yet to even email my list about Twitter, which I will do soon enough. Despite this, I’m nearing 4,000 followers at the time of writing.

How To Grow Your Twitter Followers

There’s already plenty of advice on the topic of growing Twitter readership, but I’ll thrown in my two cents purely from experience.

It seems the best way to grow your following is when other people reply to you publicly. This results in all their followers finding out about your profile. Re-tweeting is a common practice, whereby your tweet is replicated by someone else because it offers value. With enough re-tweets and replies, the viral nature of the conversation sees your profile exposure expand dramatically with little effort on your behalf.

Simply put, if you want followers, follow other people, reply to them, add value to the conversation and tweet interesting things that other people re-tweet, and you can do very well.

Overt calls to subscribe to your Twitter profile through your existing communication channels, as I did at the start of this article, works well too, but of course not everyone has a popular blog and email newsletter. Simply interacting, using Twitter as it is intended to be used, will result in growth.

Oh, and make sure you get famous too – that helps!

How Much Twitter Is Too Much Twitter?

One thing you need to be careful of is using Twitter too much. Gideon recently found himself sucked into the Twitter vortex, replying to messages and tweeting for hours at a time. He needed a slap (administered by his wife) to realize that while it was fun and certainly beneficial in terms of growing his Twitter following, his overall productivity suffered.

As Eben Pagan notes in his productivity training program “Wake Up Productive“, multi-tasking is dangerous. Focus is key for productivity, and having a little Twitter window pop-up in your face as you attempt to do other work, is not a good idea.

I find the correct way to use Twitter is to have it on during less focused activity time. Late at night while doing other low-attention tasks like making forum posts, replying to one-minute response emails, leaving blog comments or just surfing around for fun, is a great time to have Twitter running. I find it especially useful when I’m reading the news or other sites as that is when I often find good things I can tweet about.

If you find yourself on Twitter for any length of time or it’s breaking up your concentration while you are doing an important task, you are misusing the tool. Moderation leads to effective tweeting.

Networking With VIPs

I’ve left the most important point for last. Although Twitter is a great way to stay in touch with your mass audience, it can actually be used as one of the most effective ways to meet important people in your industry.

I’ve noticed, at least for people who are heavy Twitter users already, that we no longer communicate via email. For example, I don’t talk to Darren Rowse on email or instant messenger anymore, it’s done by Twitter direct message instead.

The same goes for a recent attempt to convince Jeff Walker to tweet a report I released. I direct messaged Jeff instead of using email since I knew I would get his immediate attention that way.

Bear in mind this won’t last forever. Like what happened with email, as more users come on board, the more contact we are going to receive from people. As the medium gets flooded, you pay less attention to each message.

That being said, if you have a prior relationship with a person, either through direct contact or by reputation, a direct message can be a good way to get in touch with someone where normally an email would get lost in the shuffle.

If you don’t have a prior relationship with someone you want to know, then using Twitter and replying publicly to the tweets of that person, is a great starting point. It’s particularly powerful if you can engage them enough that they reply to you, not to mention that helps your follower growth significantly, since your profile is exposed to their audience when they reply to your tweet.

If you can help someone, offer a link to a great resource or a good response to a question they ask, you instantly show up on their radar. Keep providing value and they will follow you if they don’t already automatically follow everyone who follows them. If you continually show up on their radar through Twitter, then you have your first doorway into their world and a relationship is formed.

The key today is to act while the iron is hot and the market is not too crowded. Despite Twitter’s phenomenal growth rate, it’s still very much early days. Twitter will never be as mainstream as email, so using it to begin a relationship with someone who could well become an important joint venture or affiliate partner, is a strong strategy.

Start Tweeting Today

That’s all I’ve got to say about Twitter for now. I recommend you jump on board and start using Twitter if you don’t already. It’s becoming an integral part of Internet marketing and it’s just plain fun.

And don’t forget to follow me so you can learn what I had for breakfast!

http://twitter.com/yarostarak

Yaro Starak
Tweeting This

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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66 Comments

  • KRUDD on Twitter, that should be interesting Yaro

  • Yaro,

    I was actually following you on Twitter when all of a sudden I saw you tweeted (that’s the right term, right?) about your blog on Twitter, and by golly I have to be the first person to read your article!

    I really appreciate your point on using Twitter with moderation. That’s true with everything, and using Twitter can certainly get out of hand! I intend to use this great tool modeling myself after you (why re-invent the wheel?).

    As usual, very timely article on your part. And in the spirit of this blog…

    My Twitter page is http://twitter.com/theparadiddler. Come follow me too!

    Thanks Yaro.

  • I honestly believe that every blogger should be on twitter to extend their reach. My belief is that its not so much about marketing and conversions. Its to create followers that will evangelize your content and sneeze it out to others.

    I got into twitter because of Darren Rowse. We exchanged a few friendly insults over the AFL grand final. When I got asked the next day if my town was ‘in mourning’, I realized that twitter can be a useful tool to begin, and develop, solid friendships.

    Twitter makes it so much easier to develop relationships with bloggers – considerably easier, and quicker, than other methods like emails and blog commenting. It allows you to instantly provide feedback, seek clarification and let people know how you enjoyed their post. By simply being there, you can get yourself in front of other people who can help your career.

    After a while, others will start noticing you. This can lead to lots of exciting possibilities – guest posting, joint ventures and traffic increases due to being linked to. I had my content linked to twice on Darrens twitter account. That resulted in a massive increase of twitter followers, RT’s as well as my content getting picked up on other sites. I’d only sent the link to him because I wanted a bit of friendly feedback :)

    6 months ago, I was completely against, and hated, twitter. Now I’ve made many great friends and have considerably more opportunities open to me.

    – Jade

  • I think that it can be used as both….

    It can be a distraction if you have other stuff to do that’s more important!

    it’s a great tool for building relationships if you use it!

    thanks for the great blog post!

    David KING

  • I have to say it took me a while to see the value in Twitter, but now I’m hooked. What made the difference for me was switching from the web interface (twitter.com) to an application that provides real time updates (first Twhirl, and now TweetDeck). I found that real time updates really drew me a lot more into the conversation than when I just refreshed my Twitter page once in a while.

  • Like many people out there, I didn’t realize Twitter’s full potential at first and it took me awhile to actually create an account. Now, I’ve taken the plunge and have had it for a little bit, but mainly use it to tell others when I’ve made new blog posts.

    I definitely think it’s of great value to business, however, and will be utilizing it more and more in the upcoming months. There have been a huge amount of Twitter contests going on and marketers have gained thousands of followers because of them.

    It’s an interesting way of keeping your finger on the pulse of what’s been going on in any given industry and I only see it gaining in popularity.

    Jeff Przybylski

  • Great post Yaro!

    And thanks for the heads up via Twitter.

    I am new to Twitter, yet I already have multiple accounts to allow seperate feeds to go to specific audiences.

    My main nische is weight loss, so I have a “drink water” campaign on one twitter account which is automated to stricktly send out “reminders” on the hour during work-days.

    Another one which consolidates a directory of fitness, wellness and weightloss twitters and their tweets, so another “service” on another account.

    This way my readers can sign up for the service which best suits them and avoids spam.

    And thanks to the “wallpaper” I can draw them all in optically for those newbies who still “walk over to meet the neighbour” before following me, and they then see the same graphic with the direct link leading back to my blog (or a specific section of it) as well as “advertising” all my twitter services.

    So I guess I am already well on my way to list building :), which is great. And I have read just in the past 24 hours loads of good stuff about tweetdeck, so I will be heading over there to check it out. One service I use with all this automation is tweetlater. I highly recommend it, especially if you have multiple accounts and want to programme your tweets in advance. (I wonder if there are even sites out there which take automation even further? Look forward to reading what other commenters have to say!)

    Anyway, thanks for the valuable tips!

  • Hi Yaro

    I see you’ve space underneath your sponser in the sidebar, if you were to install tweetmyblog all your tweets would show up there, and whenever you write a new post it would show up automatically in twitter.

    Also with your followers I would put twitcounter underneath your feedburner stats, and create a “Follow Me” graphic to go next to the rss feed.

    Keep On Tweeting

    Andrew

  • I think it depends on how you use it. Some people just use it as a simple social tool, when real serious people use it for actual networking.

  • I joined Twitter two years ago. But I have not paid much attention to it till now. This article is a good reason to revisit my attitude towards twitter. I’ll sure follow you to see what you’re tweeting about.

  • For a long time I wanted to believe twitter was a waste of time. But last week I dove in and started using it actively. First, by selecting a core set of people within a niche I wanted to follow. Once I did that I immediately started seeing the benefits. I now also find it as a good filter and end up looking at twitter more than my bloglines. BTW, I also like Tweetdeck is cool.

  • I still think a twitter follower is a third class following to email or RSS subscription. I think Chris Garret wrote an article descirbing the ease with which you can build your folloers compared to RSS or email.

    @wpdude in case you are interested

    • Of coz you can build followers easily as compared to rss subscribers and that is probably because twitter is more interesting in comparison and easy for most people to comprehend.

  • I realize that twitter can be a great marketing tool, and I have seen it used effectively by other people but I have a question about how to use URL’s in my twitter.

    I have followed several people in the past who seemed to keep blasting me with URL’s to this and that clearly as a marketing tool. My following does not last long. But I also see the usefulness of it. So what is the sweetspot and how do I attract more readers to my site using URL’s in my tweet?

    • I was told the 8:1 rule. For every 8 posts you can send 1 marketing message.

  • Thanks Yaro,

    Great Article. I can sometimes find myself engulfed in the Twitter vortex too. There is so much going on it’s easy to read every message that goes by and that is certainly a time waster. It’s good to have a reminder about wasting too much time on twitter.

  • Twitter can be both a time waster and business tool if not used appropriately. I think that many people tend to over use Twitter a little bit to much, telling too much about what they are doing in real life instead of what they are doing in business

  • I’m new on Twitter, but late to the party. I used to be one of those “Twitter haters” that Wil Wheaton jokes about.

    A friend who’s a freelance copywriter asked me about Twitter months ago because his clients had been asking him. I scoffed and snorted.

    And now, because you and Gideon told us to on Become a Blogger Premium, I signed up.

    Thanks for the posts about the pros and cons.

  • I am a big fan of using Twitter for business. I think you really nailed to point by saying “It’s a lot like email list building”. Most people completely miss the point of Twitter and gaining access to people in a way that is even less invasive that e-mail creates a great soft sell to potential customers.

    I also think that Twitter can be a great way for larger businesses to manage their reputation. I think that it would be wise for more of the bigger companies to have a PR person respond to complaints via Twitter.

  • I’ve met some amazing people over Twitter, and some have become good friends. I have to admit that I don’t use Twitter to it’s full potential but when someone asks me for advice when promoting a new site/product or launching a new blog, the first thing I tell them is “get a Twitter account!” and start using it.

    There are definitely tricks to using Twitter, and in my opinion, Twitterland can be a bit fickle sometimes. After awhile though you start to learn what works and what doesn’t with your own personal followers. Essentially, I stand by the old “just be yourself” motto.

  • I have started using stumbleupon and I will stick with it as I don’t want to keep shifting my focus to something else that came up.

    I don’t know if there is a big difference betwen major social bookmarking sites, but I guess each of them has something different to offer.

  • even for people that aren’t bloggers it’s amazing because you can actually keep your family and friends notified of what you’re doing or where you are when travelling. It’s a useful tool.

  • Yaro,

    Great post.

    TweetDeck is pretty sweet. Another tool to check out is twitterbar. It is a firefox plugin that allows you to tweet directly from the address bar. Great way to share a page with your followers.

  • Twitter is an amazing business tool if used correctly. By using Twitter to promote new pieces, I have seen my site traffic nearly double to the point Twitter can drive more traffic than Google can (in short bursts).

    The trick is to avoid using Twitter as a gossip page or just to keep up with distant friends (during business hours).

    Twitter rocks.

  • Kathi

    Really enjoyed your article this morning. I am new to Twitter and am slowly getting my head around how to use it effectively. I am keen to see how Twitter can be used in a recruitment environment and have found BJ Mendelson has some great ideas. He also conducts a lot of fund-raising via Twitter. It does take time to explore Twitter’s potential but hey, it’s fun though!

  • Man, I swear. I am REALLY trying to get into the Twitter phenomenon. I’m really having a tough time taking it seriously. I know that every one swears by it but when I do decide to log on and make a “tweet” noone else is around. I guess I could benefit from a better Twitter schedule.

    I’m trying…I’m really trying!

  • I vowed not to do Twitter…but after everyone and their brother started to I succumbed myself. It is very addictive and much easier to get followers than I imagined.

    I struggled with what to write at first… I didn’t know how much of my actual life I should write about. I initially just did it to promote my site. But, after following Yaro and a couple of other people, I finally tuned into the right amount of promotion/daily life twitters.

    Thanks Yaro!

  • I just can’t see how twitter will stay going as strong as it is now. It doesn’t really provide much if any benefit so far as I can see.

  • I love using Twitter, I actually get the most traffic from using it, you get to learn so much if you follow the right people, sometimes they will hand out some real nuggets of information;). @edawg if anyone wants to ask a question:).

  • Well, I’ve been hearing about Twitter for quite a while now and haven’t gotten around to using it, but I think I’ll give it a look now.. as a matter of fact I’m in the process of signing up as I type.

  • I really haven’t taken full advantage of Twitter and I haven’t used all of the tools that you recommend to get more out of it. I need to spend more time on it and see what kind of results I get. Right now its more of an afterthought where I think to myself “oh I haven’t Tweeted in awhile…I should go say something” instead of being a part of my normal routine.

  • Hi Yaro-

    Loved this article; really enjoy your email newslettes – all very informative. I am writing an article (which will be posted this week – I promise!) in which, among other things, I’m telling folks how wonderful you are. As soon as I figure it out, I am going to link back to you from my current blog.

    Keep it coming’!

  • I’ve just recently warmed up to Twitter. Like many of the commenters here, I didn’t quite understand the potential of this tool for a while. But I’ve made some valuable contacts, and it has been instrumental in building traffic and gaining subscribers for my blogs.

    Great post, Yaro!

  • I’ve never been fond of twitter but now after reading your article I’ll check it out again.

    Andy

  • I have read so much about Twitter lately and although I use it myself I just don’t find it that appealing. Not many of my friends use it at the moment so that is a big drawback for me. It tends to be speciffically the tech crowd and bloggers that get the most out of it. I still don’t see it appealing to the average user but I guess time will tell. I am still not sure on this one.

  • So far twitter has been a waste of time. I have had an account for a while and I guess I just don’t see the point. I guess if all my friends and family were techies I might see more value, but as of now it’s a waste of time (though I still update my status every once in a while)

  • So Yaro, why the large discrepancy between followers and following??

  • I too have only recently started using Twitter. So far I’ve found it interesting, if little else. After reading this I do have a few more ideas about it’s potential.

  • Yaro – don’t your tweets to US / Europe-based folks get lost in the timeline because of time zone differences?

    And I recall Paul Corrigan saying if you don’t reply to a tweet within 5 minutes, forget it. (This is not email)

  • I just checked out TwitClicks and it’s awesome. While I rarely entice people to purchase something via Twitter, it can certainly helps to know how responsive my followers is.

  • One thing which I foresee happening with the growing use of Twitter is the decline of RSS.

    I find myself more apt to follow someone’s Twitter (that sounds… dirty) than to subscribe to their RSS feed. Most bloggers who use Twitter typically send out a Tweet about a new blog post.

    If this is the case, than what is the advantage or use of subscribing to their RSS feed?

    Just a thought.

    Wesley
    The Geek Entrepreneur
    Follow me on Twitter @ http://twitter.com/GeekEntrepreneu

    • I don’t see twitter taking the place of RSS any time soon, okay really never. RSS is a protocol not controlled by a single company. People will not put all of their faith in a single product by a single company.

      • Granted, but ask most people who use the web on a regular basis what RSS is – I can almost guarantee you most don’t know. But with so much being made of Twitter in the media and TV- added to the simplicity of it for a casual user- I just see the day when Twitter will overtake RSS in popularity. Not saying RSS will disappear but speaking for myself, I find myself following more people and sites via Twitter than subscribing to their feed.

        Wesley

  • I agree, it is very easy to build a Twitter following. The first thing I would say is not to protect your profile. So many of my friends have started Twitter accounts and protected their profile. This is an instant turn off for most would be followers. Otherwise, get out there get involved and start following people. In turn you will have masses of followers in short order. My Twitter profile (@RyanViers) is about 1.5 months old and I am at 500 followers right now.

    As far as Twitter being a time waster, YES IT CAN BE! :-) But, only if you let be a time waster. I get great value out of my Twitter community and that online community has produced great “real life” friends and relationships. Just like anything else, Twitter is a great tool when used with that as the intent.

  • Mrs_Orange

    Hi, I’m new to all this but so far I love it. Your article is awesome with lots of valuable information. I am forwarding it to friends in the hopes that they will not feel intimidated and sign up on twitter. Thanks! ;)

  • I got introduced to twitter through someone I met at a conference. I like twitter and while it can be a waste of time if not used correctly, I find it a great tools to network across state lines. I’ve gained helpful feedback from my peers in the same industry as me. I have not made money from it yet but as a huge resource bank of professionals is priceless to answer questions I may have as in indie real estate broker.

  • I have quite a “following” on Twitter but I really have no idea what it’s supposed to do.

    I have the usual silly icon on my blogs, people click on it, I follow the link in the email I receive and click on ‘follow’ and, as far as I can see, that’s the end of it all.

    I never hear from them again or them from me.

    I never actually go to the Twitter site, not even to my own account and certainly not to anyone else’.

    Does anyone know if Twitter DOES anything or even if it’s supposed to do anything???

    As for traffic and sales. I think that’s another marketers’ joke.

  • I agree on using twitter in moderation . It can be very addictive at time.
    I have made many interesting connections via twitter and its true it grows faster then my RSS count.

  • Even after trying a number of times to use Twitter, I still just don’t get it. This article clarifies a lot and inspires me to have yet another look at it.

  • Yes i agree with the opinion that say its more like Email List Building, true, if you have had many follower you can push them to re-tweet the message that you just tweet and it will soon become popular and viola you have new follower. Its a powerful tools for marketing i agree. But i personally never use twitter for that purpose, only to send my follower a notice about my upcoming post and thats it.

  • For a while I thought that Twitter was a total waste of time until recently when we had huge bushfires in Australia. Twitter was the only place where absolutely up to date information was available due other people also needing to know more about the fires. Well done Twitter!

  • You know, no matter how hard I try I just cannot get into Twitter. I have an account that i should really use, I even have a few followers (god knows how they found me) but I just can’t bring myself to comment!

  • I guess Twitter is a really good marketing and communication. I doubt its a waste of time if you do your planning properly. Doesn’t harm to make more friends and be sociable right?

  • Twitter is one of the coolest social media applications. Using twitter has helped us increase site visitors dramatically. As with all social media, honesty and transparency are important but as a lead generating device, Twitter rocks.

  • It depends on each and every person that twitter is a time waste or powerful business tool.. Some can spend hours on it by doing nothing. And some will use that as a very powerful tool for business withing no time..
    So its about individual perception.
    Nice article.. Yaro..

  • I had recently joined Twitter myself (I also follow Yaro) but I haven’t really explored all the aspects that twitter can do. To be honest I’m not totally hooked on it yet. It seems feel like facebook for SEO and internet business and not a true social network. I don’t know maybe after I play around with it some more I can find out what all the hype is about it.

  • Seb

    I’m still confused – OK so I am new to IM etc and so are most of my friends so would I be right in saying that Twitter is only worth using if your in the blogging/Internet Marketing arena – sorry for my ignorance

  • I think it can be both, if you are not expanding your social circle then its time waste otherwise it’s a great tool ;)

  • As according to a famous saying “Every coin has two faces”, same is the case with twitter. But its good face is so good that it covers the bad side of it.

  • Darren also was the person who put idea of using twitter in my mind. Now I’m struggle with spending too much time reading tweets.

  • yes , I would say that if used wisely twitter is the most powerful tool on the web which can generate lot of sales for you

  • […] There are other ways you can use Twitter for marketing purposes. You can check out Problogger’s Darren Rowse Twitips for some more information along with these posts about Twitter from John Chow and Yaro Starak. […]

  • I’d say twitter started as a powerful business tool but is slowly degenerating into a bit of a time waster as more and more people flood it with useless updates and your sales pitches, etc, are drowned out by the noise of thousands of people simultaneously pouting nonsense

  • Hi Yaro thank you very much for this article. I want to start twitter marketing. I find this article on your side bar.. It’s really interesting using twitter. thanks Yaro!

  • I think twitter is very powerful business tools. Not much explanation until you do it yourself. TRY

  • It’s completely wasting time.

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