The numbers you laid out make solid sense from what I’ve heard too, and making your sites fixed-term membership sites are a win-win.

I get it now that I’m a student in both your Membership Site Mastermind and Blog Mastermind courses. I can go at my own pace, yet knowing that there’s not only a defined end, but clear milestones too since the courses are broken into topic-based modules.

Good stuff. (And no, there aren’t any affiliate links in here.

For me, I will prefer Yaro membership method which ends within a certain period of time and all I need is to provide new update to the course once in a while.

Another thing that I liked about your model that you didn’t mention was that you were able to create your next membership site off of the folks that stuck around for the entire course for the first one. Your early adopters (who are arguably your best customers) had the option to continue giving you money even past the 6 months for new information on a new topic, which allowed you to get paid to create another 6 month course and to work out all the bugs with folks that know you and love what you give them and will be less critical of any hiccups.

I agree with most of what you said. It is true that no subscription site can hold its subscribers forever with the same old boring stuff. But when you have a good number of subscriptions… Selling that site for a good profit is the option that I would take.

Then you can restart a subscription site in some another niche.

I have noticed that when you have a subscription site and you go to sell it, it is usually worth more.

That is the only time I saw success in this type of business model though. If you keep the site eventually and surely you will go down and you will end up in a loss.

Walk the talk is key

Just like everything in life, I learn that this question is probably the most important question to ask to someone trying to sell any products/services: “Have you tried it, yet? If so, how well are you doing with it and how is it actually doing to your life/business?”

One trick I see people doing that I’ve thought about but haven’t done as of yet is INCLUDING the subscription program for FREE for the first two months when you buy another product. It’s a sneaky way to automate new signups.

In my experience, subscription service is a good way to solidify income and free you from always depending on product sales which can be up and down. It also makes you available to those who need what you do more consistenly so if you’re doing it right, everyone wins!

Thanks, Yaro, for covering a part of it you never hear about. I believe your original posts on subscription service helped us a LOT when we drummed up ours.

By the way, you confirmation page :http://www.entrepreneurs-journey.com/confirmation/ is a bit messed up from the layout point of view towards the bottom of the page. I checked it on both firefox and safari (on mac). Just thought I’d mention it.

Cheers!
Hani

Look forward to your report and what you can offer in your course.

Steve

Part of the reason why I think an end date is necessary is because your prospects know the same thing you know: that a membership site is a great way receive income on a continual basis. It just looks like a trick to get never-ending money from people. At some point the main benefit of the site has to be delivered and the member progresses beyond the need for the site. Nobody wants to jump down a bottomless hole. There has to be a light at the end of the tunnel (the main benefit).

An advantage of an end date from a marketing perspective is that you can continually relaunch the site, each time with more testimonials, more proof, improvements which provide a greater value than last time, and, sometimes, higher fees. It also makes it easier to close membership and have a genuine scarcity factor to make your marketing more compelling.

Cheers,
Michael Martine

Your posts keep getting better and better!

I find membership sites to be very interesting, and I thoroughly enjoy reading from someone who has actually completed a successful launch.

It’s interesting, however, that from marketing, the largest expense is actually attracting a new client (the best ROI comes from return customers).

The question becomes: If your clients are leaving, aren’t you missing out on the “easy” income in terms of selling to already existing customers?

Or is that where “servicing” products come into play – I use the term “service” like when I buy a new car, and having to return to the dealership for maintainance of the product. In this situation, would you be selling products that are like regular maintainace to the foundation course work?

Kunal

If someone has advice on how many visitors you have to get to introduce this monetization method, please let me know:)

I’ve gone through your programs and I think the main reason I stayed for both was that as you stated, there was an end date….

Love your stuff Yaro!