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Bret Thomson Reveals How He Became A Six-Figure Copywriter (Plus Tips For Getting Your Copy Done Cheap)

By Yaro Starak
14 Comments

Bret Thomson is a good buddy of mine and an exceptionally skilled copywriter. He’s one of those guys who earns at least $10,000 per copy contract and in this interview you will learn why.

Bret began began his working life selling nuts and bolts, using the income to fuel his social life. Eventually he became bored of the nuts and bolts business and after discovering a Tony Robbins book became a devoted practitioner of personal development. This lead to attending many events and seminars. One event in particular, by Mal Emery, a well known Australian direct response marketer, introduced him to the world of copywriting, and he hasn’t looked back since.

Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

In this interview you will hear how Bret landed his first copy client, an $1,800 job, and then went on to get a full time, six figure contract.

Bret also has some great lessons on what goes into good copywriting, including five tips that he states are the main reason he is a good copywriter, which most people don’t do.

There’s also some advice in this interview towards the end for those of you who only have a budget in the few hundred dollar range, not the $10K+ range, if you need to get things like a sales video, sales page, landing page or opt-in page created for your product or service.

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Mp3 Download

Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

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14 Comments

  • Good job Bret! I am glad you found your way of making money the way you wanted to.

    To make a six figure income from copywriting is a very lucrative option and well made from you. Continue to have success in the future and all the endeavors you take.

    • Thanks Samuel. It sure is great to get paid dong what you love. Thanks for you comment :)

  • Excellent interview, very funny too, maybe when his copy writing days are over he should become a stand up comedian. ;-) I love the idea of turning a car into a university unfortunately my big passion is music, so it isn’t long before Orbital etc takes over lol

    Great interview
    Regards
    SI

    • Thanks SI – I reckon a large-size-pizza would feed my family more than my stand up comedy career would ;)
      With turning your car into a university of success… maybe you can overlay Orbit with Zig Ziglar? Wooot Wooot!!

  • Kudos Bret,
    I’m very proud of you for taking such a bold step towards becoming a six figure income earner. How i wish i will be able to emulate you. Good luck and more greeze to your elbows.

    Thanks Yaro for sharing.

    • Thanks Theodore – I’d be happy to help you anyway i can mate. Keep in touch, cheers

  • Hi Yaro and Bret, great interview.
    It’s very impressive to make six-figure income from copywriting.
    Thanks for sharing and good luck!
    BR, Chris

  • Yaro,

    Thanks for turning me onto Bret. Just went to your website Bret and will look forward to reading that answer you came up with just a bit too late for the podcast : ) That’s always the case with me, I always come up with snappy answers or responses way after a question has been asked.

    Thanks,
    Brian

  • First time landing on your blog and this was my first time listening to an interview on your website. This is some quality content. You asked all the rights questions. Keep up the great work! Thanks!

  • i find very good opportunity becoming a copy writer,to consider in the near future.Paul

  • Great story Bret. I also did the Mal Emery, Pete Godfrey cycle before creating a model train sales letter which made 6 figures. I did this by doing exactly as you suggested… Creating a swipe file and keeping the headlines and copy that I liked. That tip is HUGE.

    I was very happy with the result from a sales page I created, but I always wonder what it would have done if I had hired an expert like yourself to create an optin page, email follow up messages and sales page.

    Being able to write good copy is an awesomely profitable skill to have.

    Cheers
    Ian McConnell
    Western Australia

  • Wow, I can’t even imagine making $1000 on one project. For me $500 is a great gig. Congrats on your success. You really do have the right attitude and the skills to be a niche leader.

  • Loved this Podcast Yaro. Bret hits the nail on the head when he says it’s all about research! I’ve never really had the time to write decent sales copy and have always outsourced this bit of my business. I could quite remember the 5th ‘key-point’ that Bret covered. I’ve got: 1. research, 2. conversational style, 3. headline / bullets, 4.emotional response image / short, sharp sentences.

    What was the 5th?

    Anyway, thanks again for another awesome Podcast. I’ve been an avid listener for many years :-)

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