I’ve got a short video for you today, following up on the Masterplan release. In the video I explain how I used a simple survey to determine what my members wanted in my very first training program launch.
This is a very powerful technique because not only does it help you isolate the needs of your potential customers, it also gives you an insight into the type of language they use to describe their problems.
[ Trouble loading the video? Try the YouTube version ]
As you will see in the video I used a basic email survey and transcribed responses via pen and paper. You may decide to use a more sophisticated solution like SurveyMonkey or a GoogleDocs form as a better way to collect and analyze the data.
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Awesome plan Yaro, quick question as I am starting without a list, can I get you give an example of one of your ppc adds you use to do a survey when you are starting from scratch?P.S. I just joined your coaching program.
Thanks!
Lyca
Hi Lyca,
As I probably replied to you inside the coaching program, I don’t do much PPC, though I did supply an example of another survey landing page, which pretty much looks like an email.
I don’t use PPC because I choose to blog instead right now. Any PPC I do at the moment goes to my landing pages that give away my free reports, not for surveys.
If you want a specific example of how to use PPC for landing pages, I recommend you take a look at Andrew and Daryl’s model here – http://www.entrepreneurs-journey.com/yaro-recommends/grants-mentoring/
wow that sky really is blue! Trust me, I would love to go visit Australia. It’s great that you were able to pay off the home loan so quickly. From my experience using a survey really does give you a lot of information about your target customers.
Till then,
Jean
Excellent video Yaro. Soon I will start collecting your videos, they are like me, and continually learn something new …
Sometimes nobody tells you the customer’s needs. Therefore, you guess and sometimes your right and other times wrong. I agree with the video. Surveys would be an effective way to understand your customer’s needs and opinions.
Is it still possible to sign up for the Membership site course on October the 27th? I also live in Brisbane so If there is any chance to meet up face to face to do this course that would be great!!
Thanks Yaro!
Joel
Hey Joel, yep, the course is opening on Tuesday the 27th for the last time in 2009. I am in Brisbane, however there is no face to face component of this program as most of the members are in the USA. We do live coaching calls though, so hopefully you can make one of those.
Surveying your list is fine and dandy so what is your advice when your list is small? Build your list and then open a membership site?
Or just open your site using the best feedback you can get and market the site?
Thanks
It’s never too soon to solicit feedback. Perhaps adding a permanent followup email as was suggested earlier in the comments is a way you can begin leveraging your list for survey responses from day one, though it will take some time to build things up.
Every business owner should have some form of automated lead generation mechanism, so you should be thinking about traffic from day one. I do cover traffic in the second module of the coaching program, or of course if you want to do it through blogging, you can take my Blog Mastermind program (http://www.blogmastermind.com/coaching), which will teach you how to use a blog to build your audience/list.
Are you going to teach how to do blogging or are you going to teach list building.
Are you going to explain everything about internet marketing tactics.
Yaro your video is great and thanks for sharing this useful opportunity..
Do you provide affiliate for that..
Thanks
Alam
Alam, I don’t teach everything, that is impossible.
I will explain how you can do it, I will show you how I do it, and from there it’s up to you to make your own path. That’s all a coach can ever do, but you will be given all the education you need, how you use it is up to you.
However if you really want to focus on list building or blogging and that is it, you might want to look for a more specific course. My program does cover these two things, but not in great depth, since we’re talking about launching membership sites/coaching products in this course.
As always Yaro, your videos and posts are full of great information that can be instantly put to the test. Thanks for posting.
Great advice! Surveys provide an awesome way to create products–Mike Koenigs and I used a survey as the foundation for our product on how to do surveys!
One suggestion is to combine the kind of open-ended questions you describe with some closed-ended questions (where you provide the answer choices). It makes it a lot easier to make sense of the answers quickly and your customers/readers will generally like those questions, because they’re quick to answer.
hi yaro
first of all thanks for all the newsletter u sent to me all the times ad i wat thank you alot for masterplan e book it”s terrific just terrific i have read alot of books about makig money from internet but your book was different from all and for free this is realy helpful thanks alot
Yaro,
My wife and I are students of yours. We loved your product BecomeABlogger with Gideon. We launched our website after taking your course.
I just wanted to stop by and say to anyone that purchases this course, I think you will get your money’s worth. My wife and I bought BecomeABlogger back in July and we have since launched our website from Yaro’s great ideas. We are actually going to write a post about it by relating it to our website soon.
Anyhow, I just wanted to give any indecisive people out there a reason to use Yaro’s product. He is genuine and provides a great product that you will get your money’s worth from.
Thanks Elliot, I appreciate the feedback
Dear Yaro,
Thank you so much for this download and for your emails. I have been reading them, and am beginning to implement your ideas into my personal website. I haven’t yet read Masterplan (well, I took a peek and it looks great, actually!) and will print it out for my husband to read. We have a website that is half-finished (not the site listed above) and we will definitely need your coaching skills to make this thing fly–Your truthful enthusiasm and genuine experience speaks volumes.
Thank you again. All the best to you and yours.
I loved the video “Blue Sky” that tells about how to find out what your viewers want from your membership site. That’s actually a really great idea that I never thought of.
Obviously this doesn’t just apply to a membership site and can be used on just about any type of site, whether it be blog, membership, or mini site, and can give you a great deal of information on how other people want to view it and can get you a great jump on competition. Loved it Yaro. You’re epic man.
Dear God:
Please let me become a financially successful blogger YA! so that I can visit the blue skies of Australia.
Love Always,
Your Prodigal:)
Yaro, I appreciate the video, but it would be great to include the main lines of the speech in written words along the video. I´m not understand english fluently.
Thanks anyway.
hi Yaro,
Brilliant education for me, you’ve unfuzzed my vision in some important areas.
Cheers,
john
I now see the importance in doing a survey before launching a product. Having gotten to where I’m ready to launch a membership site yet, but I will definitely keep this in mind before launching my own product. Thanks for sharing, Yaro!
hi! yaro
thanks for shareing the vedio. I understood the importance of launching a survey before starting a membership site. I will be doing it soon
thanks a lot.
greetings from india
The one thing that shoots this whole video in it’s foot for me is the statement “I only had a mailing list of about 3000″. That’s like Donald Trump stating he is a self made man because he only had 50 million to start out! Sheesh!!! LOL
this guy is good, every time I’m reading his articles or watching videos I’m tempted to buy his membership pasckage. I think i will buy later but at the moment I really appreciate free materials, since there is still so much to learn, the course would overhelm me, thanks a lot for a good content