I’ve got a short video for you today, following up on the Masterplan release. In the video I explain how I used a simple survey to determine what my members wanted in my very first training program launch.
This is a very powerful technique because not only does it help you isolate the needs of your potential customers, it also gives you an insight into the type of language they use to describe their problems.
As you will see in the video I used a basic email survey and transcribed responses via pen and paper. You may decide to use a more sophisticated solution like SurveyMonkey or a GoogleDocs form as a better way to collect and analyze the data.
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