Facebook, twitter, youtube, linkedin – Its all about branding these days and giving same message everywhere.

This new look in cool…i wish i could have one blog like ur’s.

As for branding, i personally feel there is very little that is more critical to the success of any business, small or large.

So when it comes to branding and moving your brand into any given market, I feel that regardless of the amount of competition there is always room for another player or um…..”provider” shall we say. I think that as long as you are out there day after day providing quality information, quality products, quality training, whatever the case may be. I think the entrepreneur that does not at least provide a similar service will soon fall by the way side especially in niches where there is a larger competition pool, but I beleive that could speak as much to the broad spectrum of choice as it could the product or seervice specifically. Relating to the customer day in and day out on a more human level and creating some kind of emotional connection is to me more important and has more relationship to the end result, be it measured in sales or membership etc.

I wrestled my entire primary school career, I was damn good. Boney and Wirey my friends, much MUCH different then now but that is another story for another time. I was thinking the other day though if how many pairs of wrestling shoes I went through and I think I honestly came up with about a hundred pairs of shoes. Now I am pretty finicky about foot ware especially wrestling shoes, but in all honestly for me it was all about STYLE as opposed to comfort. Also being the rebel (aka pain in the ass) that I am I specifically remember when one brand became pretty much the “wrestling shoe of choice” that I defiantly switched brands. I mean do Nike Air Jordan’s make you play basketball as good as #24 His Airness? Well for me personally that would be a downgrade, but I digress!! NO!! Do they sell a boatload of those shoes every month to a bunch of middle class teenagers who’s parent’s can’t afford USED shoes much less these works of average? YES they do.

You see it everyday, in everything we do. Branding is so important and in many ways one of those somewhat mysterious and untangible traits. If it was a muscle could we figure out how to build it, how to maybe just add some tone? Being genuine certainly goes a long way toward relating to a customer more than the next guy. In this day and I age I find most of the time, that is the best you can do. Keeping that in mind though does that not mean that there is room in any market and any niche no matter how big or small the pool may be? Always a good topic. Love your site Yaro!a

Till then,

Jean

Look at cola, everyone knows Coke, Pepsi, and to a lesser degree RC (royal crown cola) and every store (US anyway) stocks them, but that’s it for the last 50 or so years. Not that no one else has tried, but these brands will probably carry market domination for at least another 50 years.

When you need a tissue, is it a Kleenex. Do you even call it a tissue anymore, or just ask for a Kleenex even if your stocked with Puffs tissues.

Before the all in one printer/copier/fax my guess is you’d rather have a Xerox.

Another great post Yaro, those who dominate their niche reap some mighty big rewards.

So I’m not saying you’re wrong, just that I think it’s something you should work at as it doesn’t always follow, or may be a long time coming.

I think the lesson here, branding-wise and in the small business online scope, is that everything you do, has an impact on you, the owner and thus, your “brand”. So whatever you do, whether it’d be marketing, writing on your blog, blog commenting,etc. you must consider what impact this will have on your brand. In the end it doesn’t matter if you call it reputation, authority, brand, or something else, but it will do you good to think about it a bit when taking actions.

Thanks for this wonderful insights you’ve shared. As usual, you really created a whole new perspective to what branding is all about and what it can do to every business out there. This is really a good eye-opener…

Robert Kiyosaki says he believes in branding, that’s why the Rich Dad books keep selling without any promotional effort from him. He got a whole team of experts who become his Rich Dad advisors because they know they’ll sell more books under his brand. And their books also keep selling without any personal promoting.

I admire Dan Kennedy, but he knows nothing about branding, or else he wouldn’t need to work by now.

Rich Dad says branding is important to small businesses. I don’t know about you, but I’d rather believe him.