Why Following In The Footsteps Of Other Bloggers Can Be A Treacherous Path

Published by 52 Comments

A few weeks ago on one of my Yaro.TV daily videos I talked about solving problems by learning how other people have solved the same problem before you.

You can study other people’s solutions and then copy them to solve your problem. Easy.

Here’s the video –

A week later I published another video talking about how you can’t just blindly copy other people expecting the same results.

A trap many people fall into is following certain bloggers and leaders in your industry and then copying what they do hoping for the same results.

This can include copying how their website looks, the type of articles they write, even covering the same topics they do.

Often this practice leads to disappointment, especially when you read how the person you are copying continues to make more money and have more success, yet you do the same thing and it doesn’t deliver any result.

Here is the second video -

Gideon Shalwick picked me up after watching the second video and pointed out that I was somewhat contradicting myself, one minute saying you can copy others, the next saying there is no point because you won’t get the same result.

Gideon was right, so to clarify where I was coming from I had to of course do another video.

My point in the third video of the “series” was that you can copy techniques and solutions to problems at a micro level, yet at a macro level your strategy has to be unique to your goals and situation.

I added on to this the concept that you can never truly copy an idea as you will always implement it differently because you are a different person.

There’s no such thing as a new idea, yet there is no such thing as a perfect duplication of variables either, so every implementation of an idea is always new.

That’s what you would call a dichotomy. If you think about it too hard, you can get confused, which I may have been when I recorded the third video –

I Copy People All The Time

I’ve copied a lot of people and businesses in my online career.

My first attempts at blogging where largely influenced by Darren Rowse and a few others at the time who were doing really well with AdSense.

I tried writing as much content as Darren did. I tried keeping up with all the latest trends and breaking news on my blog as fast as I could. I then tried putting AdSense on my site.

My results were less than spectacular, $1 a day at best in AdSense and no where near enough traffic.

A few years later when I decided to implement a product launch, I wanted to copy the guys I had just seen do launches and make a million dollars in sales.

Mike Filsaime, Rich Schefren, John Reese, Andy Jenkins with Brad Fallon, and of course Jeff Walker, had all just done big launches and made at least a million in sales each.

I knew how these guys did it. Good product, good proof, pricing point of at least $1,000, great launch sequence content and significant support from affiliates.

I saw the puzzle pieces in my head, but I just couldn’t tick the boxes like they could. I didn’t have the same affiliate support and my proof wasn’t as good.

My launch went well, really well for a first launch, with just over 400 paying members signing up to a $47 a month subscription.

Still I was disappointed. I thought my affiliates would sell a lot more than they did. I made no where near a million dollars since it’s harder to get there with a $47 product compared to a $1,000 product.

Your expectations very much dictate your happiness. I was used to seeing bigger numbers by other people, so I wasn’t nearly as happy as I should have been, at least during that initial launch.

I found gratitude eventually of course, especially as I went on to learn what it’s really like to have a product of your own on the market and see what that launch did for my business. It changed my life for the better in so many ways.

Can You Copy People And Expect Good Results?

Here’s the trap to watch out for: Copying blindly and expecting the same thing to happen to you.

The truth is that copying on the surface is easy, but copying the underlying principles is very, very hard.

The fundamentals can be copied again and again and will work again and again. The challenge is that fundamentals go much deeper than the surface, so to really copy them takes months and even years.

What people see is a person writing a blog post or sending an email or releasing a product and then watching all the traffic and sales come through for them.

It almost seems too easy.

If you go and do the same thing, if you haven’t laid the foundation for the result, it doesn’t matter how closely you copy the technique, you won’t replicate the outcome.

A person who reviews a product in a 1,000 word blog post and then goes on to make 50 sales and $2,000 in commissions didn’t get that result because of the review. The review is the trigger of course, but the work building the audience and establishing trust over time is what delivered the result.

The truth is that you can find the solutions to all your problems by learning about what other people have done to solve that same problem. The hard part is that you need to build an environment for that technique to work.

That building process requires you do a lot of other things right, including having the right top level strategy for your unique situation.

Don’t Copy Someone Just Because You Like Them Or Like Their Money

I’ve lost track of how many times this has happened in the blogging space I work in. It’s probably human nature, yet it still baffles me sometimes.

Perhaps I shouldn’t be that baffled, since I did the same when I copied Darren all those years ago. It’s a symptom of being a beginner and lacking direction, and being caught up with someone else’s success.

What am I talking about? Copying a well known blogger with your own blog.

It happened with Darren Rowse and his Problogger blog with people, like me, attempting to cover all the latest breaking news and everything to do with the same topic.

Later I saw it happen again with John Chow. Everyone started trying to make money online by writing about how to make money online.

Today the main example I see is everyone copying Pat Flynn and attempting to produce content in a written blog, an audio podcast and youtube videos (the “be everywhere” principle Pat coined).

(An aside: Years ago John Reese published a newsletter talking about the concept of “owning more of the internet“. Like Pat’s be everywhere, John explained how if you had more content online, you had more chances of being discovered. It was the same idea, expressed differently in a different time by a different person using a different medium.)

What tends to happen is people attempt to copy these successful leaders, but alas fail to keep up the pace or the quality or they apply it to the wrong niche or just have bad timing.

What’s really going wrong here, is that techniques are being focused on before cementing a clear strategy.

This tends to happen with beginners because, well, they just don’t have a strategy yet.

There’s nothing wrong with what Darren, John and Pat did or do, they should be studied and replicated because they are all having unusually good results, but you should do it in the right way at the right time in the right situation, with the right strategy to build a base first, so the techniques actually work.

The fact is most people won’t get Pat’s results, or John’s or Darren’s by doing what they did. They are missing the timing, the follow through, the commitment, the style, the personality, the subject matter, the angles, the insights, the experiences, or any number of variables that made these people succeed.

To make things worse, after experiencing failure, you might blame your lack of success on something fundamentally wrong about you.

If someone else does it and then you do the same and it doesn’t work, the broken variable must be you right?

This can lead to a downward spiral of negativity that affects every project you work on and possibly every aspect of your life too.

Take a step back and ask yourself, do you want to do what these leaders do, are you prepared to work as hard as them, and do you understand how you will capitalise on the hard work?

Get clarity on how you personally fit into the puzzle and then make a plan to implement techniques in the right order using your own style, once you know your strategy.

This Is Who I Copy Now

I’m still influenced by many people, including the three bloggers I mentioned in this article.

However, I’m aware of what I want my blog to be about, what kind of business I want behind it and what I personally want to spend my time on. Some of this is determined by personal choice, some of it’s based on what has worked for me in the past and what hasn’t.

My strategy needs to be distinctly Yaro-focused, just as yours needs to represent you. I am not Darren, John or Pat.

To put it simply, I’ve always been about lifestyle first. Any time I feel obligated to produce more than I want to, my lifestyle tends to suffer. Hard work is okay for short bursts, but my overall business strategy must reflect my desire for a certain lifestyle and should support that lifestyle given how much work I want to do.

In my experience over the years, the best model of blogging that matches my lifestyle goal is selling information products. Because of this, my strategy presently is to build out a sustainable information product funnel behind my blog.

As a result, one of the key people I am currently following more closely than any other blogger or marketer, is Eben Pagan, or more accurately, his dating alter ego, David DeAngelo.

David DeAngelo

Why? Because Eben has a $20 Million dollar information publishing business with no office and a completely remote team.

He doesn’t need to write blog posts all the time, or work his but off for a daily podcast, or constantly publish Youtube videos. I really like his strategic model and as such I am slowly copying some of his techniques as I build out my own model.

Eben no doubt worked hard years ago to produce a quality product suite and a content marketing system to sell it (primarily a lengthy email follow-up sequence), but that has all been done. It’s now up and running and largely automated, and very much evergreen (the content still provides value and doesn’t get old quickly).

Don’t get me wrong, I love writing blog articles, doing podcasts and making videos – it’s all fun – but I want to know that the effort I put in to create this content translates into significant rewards long term. It needs to be leveraged in a smart way.

The rewards should come from the level of content I want to produce, which still delivers the kind of results I want from my business.

To make this work, the sales system behind your content needs to be tight. You really do need to rely on your 1,000 true fans. It’s about big leverage from small numbers.

Double Your Dating, Eben’s dating company, works off the numbers. They buy traffic to make sales knowing that they can make more on each dollar spent because of a predefined sales funnel.

Having a sales funnel and buying traffic is a much quicker way to ramp up audience and income, but you have to lay a very good foundation before you can reach that stage otherwise your advertising dollar is going out the window.

All of the big online information publishing companies know their numbers. This is one area I have never invested enough energy into myself. It’s the main reason why I switched to Office Auto Pilot last month to manage my contact database (hear more about why I switched in my Yaro.TV video here).

Most bloggers I know never lay this foundation, or even see it as an option. I didn’t (or haven’t yet!), although I knew it was a smart path to follow. I was just too lazy to do it.

It’s easier to sit back and blog now and then and promote your products now and then. That, as I have experienced, is not a long term sustainable model, although it’s still pretty awesome while you are at the peak of your success curve. However staying at that peak is a big job, made harder because the rate of change online is constantly increasing.

Cherry Pick The Right Things To Copy At The Right Time

The important point here is that Eben, Pat, Darren, John, and all of us blogging and internet marketing success stories are worth learning from. However, you need to define your own strategy and let it guide you first.

You can cherry pick techniques from everywhere and anyone when it’s time to use those techniques to solve a certain problem in your business, but don’t do it just because someone else is doing it. Do it because now is the right time to solve that problem because it is the most relevant constraint to remove to reach your immediate goal.

It’s easy to make the right choice when you narrow things down to a predefined path and a set of constraints that are linear. That is when copying can really shine for you because your return on investment is immediate, hits the nail on the head and is much more likely to succeed because you have built the platform for that technique to be successfully copied.

Here’s to your blogging success,

Yaro Starak
Copying

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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52 Comments

  • well, if you take a good look on the blogs around most people write about same things – it’s kind of boring now ;)
    Best Regards

    • Very true indeed! And another interesting thing to note, most of the most successful site were built around 2004-05, just the time around which internet was slowly becoming popular. You see, you need to jump on the bandwagon first, or you are left behind. Yaro, can you say what the next bandwagon is?

      • Hi Ron, the next bandwagon I might jump on now is “smart watches”. If I was interested in that technology I’d start writing about it now in preparation for the explosion coming up next, especially if Apple releases an iWatch.

  • Excellent Post Yaro. Of course it’s easy to copy what you see at the front side, but what about the back site? Yes, we definitely need to lay down a solid foundation first. Nowadays it’s so easy to get attracted by shiny objects (shiny objects syndrome) which lets us belief that copying someones model is the fastest way to success. I’m starting to see above that now, however having your own strategy model takes time, patience and development. Exactly, cherry pick the things that will work. Usually these kind of strategies or ideas will stay in the back of my head, and when it’s time they will come out and put to work. It’s funny your post really connects with my present thinking (be in the present). Greetings, Hans

  • It takes time, experience and emotional maturity to realize that the most powerful thing you can do is to inject your own personality into your work. Overall I agree with what John Chow says: don’t do it just for money. There should be something else that would carry you through until you are successful. Success usually doesn’t come overnight and if it does, it typically doesn’t last for very long, because there is no foundation. Thanks for this great and thought-provoking post.

  • Good artists copy, great artists steal – Steve P Jobs!

    • Dan

      This quote was from Picasso actually ;)

  • Hey Yaro, long time since ingot an email. Either that or I haven’t been really checking my inbox. Great post. And thoroughly agree. It’s just like you’re talking to me… I get it. Have done for a time, although I have been procrastinating.

    I have some great ideas for my market, but they will only really work effectively if I have authority and trust. I plan on standing in a field by me self therefore being more visible. In my ‘niche’, magic, there are so many blogs with banner ads, so many websites all doing the same thing. Selling product. Even a popular review site by one store, who has the product to sell.

    No one is standing alone and not selling ANYTHING… There are a couple of web based tv shows in magic, and even though one of them is by a respected performer, the production values are not so good.

    Anyway I could ramble on, just wanted to say thanks for a very timely post. Let’s me know I’m not the only one trying to sail against a tide… ( I’ve got an outboard motor though…).

    Thanks

    James

  • Vivien

    When I “read” the long article that you write i just wonder iam gonna have the patience and inspiration to follow suit.

  • Thank you for your thoughts on this article! Even though most of what you read on blogging sounds the same and as you mentioned the initial techniques maybe the same, however, as individuals, we are all different so our approach should be different. I feel our blogs should come from our experiences even though the topic may be generic (i.e. Social Media, Blogging, etc).

  • You are really right. It’s funny because if a crowd walks right I want to go left. Probably from my years of entertainment where I portrayed characters other then myself.

    I also think it’s interesting that you realized you don’t want to exhaust yourself on podcasts and blog posts.

    We all figure out our business model and it’s constantly evolving. When I launched it was all blogging tips. But I realized that I had a greater passion in inspiring people and especially them getting more results. So now I’ve added entrepreneur advice, coaching, and recently a new product about pitching the media ( after I landed on major press people asked thus the information product launching soon.)

    I always thinking being the best YOU is the greatest gift you can give any audience. I believe you do that.

    Eben is great but he hasn’t come through the same struggles, or success that you have. They are unique to your own personal story. You can use that to inspire others :)

  • Copying someone is art. It takes a lot of thinking, analyzing, reverse-engineering.

    If it takes that much time, isn’t it easier to just come up with your own stuff?

    I definitely hear you, Yaro.

    Every online entrepreneur who’s come before us carved his own path and left his own mark (why aren’t there any women in those top blogging ranks?). Sure they might’ve borrowed ideas from here and there, but in the end, they made them their own.

  • As always, great post. You’re focus on lifestyle is a huge inspiration and something I’m trying to add into my blog. I agree also with the other commenters here that a lot of blog posts are on the same “how to” and other IM topics out there. I personally like to hear from bloggers that are in my niche that both write about niche topics but also go off on tangents that show more about themselves. That’s why I keep coming back here. In the end it’s not about the money, it’s about the freedom inherent in the lifestyle and being able to help others achieve the same.

  • ne ono

    After years of following you, I have to say I think the “Don’t Reinvent the Wheel” video was the worst advice you ever gave. The last thing the internet needs is more copying and pasting without any real value or originality. You should be encouraging people to be unique and original, and to find their own voice. The internet is already over-cluttered with garbage because of the same bad advice you gave in that video.

    • Did you watch the other videos Ne Ono or read the article? I think if you did you will see I expanded way beyond what you just commented on.

      • ne ono

        Of course not, Yaro. Why would you expect your readers to do something that makes that much sense? I just had enough time for the first video this morning. Now that I’ve been through the rest, I think I get what you’re trying to say. BTW, been following you since the crazy hair days. OG!

  • This is a really great post. The part that really got me thinking was less about the main topic – copying – but where you said “I saw the puzzle pieces in my head, but I just couldn’t tick the boxes like they could.” I feel like this far too often – I have all the pieces but I can’t fit them together the way they need to. You’ve definitely given me something to think about. Thank you.

  • [...] ready an interesting article today from my good friend Yaro about why you cannot just blindly copy other bloggers and expect to be effective. My business model that I am attempting with The Freedom Blogger is to [...]

  • Excellent post. Thanks caring enough to correct and clarify what you meant to say. Much appreciated!

  • Yaro, thank you for succinctly saying what the problem is with copying techniques without having a strategy. Yeah, it’s a long blog post and I read the whole thing (and enjoyed it). You nailed it with one sentence: “The review is the trigger of course, but the work building the audience and establishing trust over time is what delivered the result.”

  • This is great, Yaro – thanks. I tried copying a lot of people in the past and doing a lot of SEO work. The most exhausting part of it all was just that I felt like I was holding back my own unique take on things that could help me find those 1,000 true fans. I blamed myself for a lot of this and suffered in many ways.

    That’s why I love focusing on the fundamentals now – ultimately, relationships. I think a funnel and long-term strategy is great and necessary but relationships, more than anything, can cut through the noise that’s out there. I want the ideas I put out there to be unforgettable and applicable, the stories I tell to be engaging and ultimately to show that you can be your crazy, off self and still build something epic that helps people.

  • Great post Yaro! People like you, Gideon, and Leslie have been great inspirations – not just in providing a fabulous example for others to “copy” with your own sites, but also the fact that you’re so willing to share your insights and provide support to others – greatly appreciated. WaterCitizen.Com has come SOOO far since we spoke last summer – and I’m now getting site sponsors as well!

  • I wish more people starting “Any” business would read this post.

    Most people are lured into blogging because of the money aspect, whereas most real-deal internet marketers would not do that. You blog because you are a content producer first, and then you want to make money off of your content.

    Great to see you learn and adjust along the way, Yaro!

  • Very Good Article with a Lot info! Although my blog has been deleted by blogger.com so can not copy anyone now:) I was not able to spend money on hosting and wanted to earn first via blogger with custom domain name. I hope I could follow these steps again in my life if it allows me to!

  • Dear Yaro,

    A few years ago, I read some of your work. I was inspired. Not so much to make money…you inspired me to write a blog. After 3 years of blogging, 500+ posts, 2000+ comments, 200+ followers and 500,000+ unique visitors, I am unsure of what the next step is.

    I had originally blogged for fun and because I am an “expert” on my topic with over 20 years of experience in my niche market and am passionate about what I do. However, after being interviewed numerous times, featured as an expert on various related blogs and sites, I am ready to take the next step.

    I am not sure what to do next. Through my blogging, I did manage to publish a book on a smaller niche within my niche topic and write and advice column for a local magazine and weekly articles for a fairly big blog in Chicago (I am on Salt Spring Island, BC). I have lived the laptop lifestyle, but not from the profit my blog generates, which is currently none. My blog is not monetized.

    Do you have any recommendations for me? I suppose I could just copy your model of monetization, but you have just warned me that I may not fully understand the fundamentals and may fail miserably :-)

    In global community,

    Joy Nelson a.k.a. “The Pleasure Activist”

    • Hi Joy,

      Congrats on your success so far, you have reached places with your blog that most people never do.

      It’s clear you want to monetize your blog, so I suggest you do two things -

      1. Decide what method(s) you will do that – advertising, affiliate marketing, coaching, selling your own products.

      2. Survey your audience and learn more about what they want. Private coaching is a good first step to do this, then from there you can create product based on what you learn about your audience.

      The rest of the process is just that, a process you will have to go through and solve one problem at a time. By all means you can “copy” me, but of course you will need to apply things to your current situation and what you learn in the two steps above.

      Good luck and do come back and share your story!

      Yaro

      • Wow! Thank you for your prompt and thorough response. I have managed to make anywhere frm $1000 – $7000 from my blog through my private coaching, Skype and phone sessions.

        I should have been more specific. I think I honestly did not expect a response:-) I did self publish my book and have sold nearly 1,000 copies and am writing 2 more books.

        I am looking to transfer my current service oriented income to a more hands off approach. I am specifically looking to monetize my blog with my own products (books and I am creating a video tutorial featuring my sought after teachings).

        I just read 20 or so blog posts on your site and am moving forward on creating a new blog platform through Host Gator so that I can more easily monetize my blog (my current blog is a free one through wordpress.com

        I am also noticing the patterns on your site: each page has valuable information that is offered in differents mediums (video, audio, written word, etc.). This is the next step for me.

        I also let my email marketing (through Mailchimp) and my newsletter slip. I dd put that time and energy into writing for other publications, but I do need get back to writing my newsletter and I need some sort of an incentive for people to subscribe to my blog.

        Thank you so much for your time and energy. After contemplating how I began and where I am now, I would say that, between what I learned from yourself and Tim Ferris, I have managed to earn well over $100,000 through offering my services, selling my books and selling my online bootcamp (which I let flop and also need to re-focus on).

        I am dedicated, but also have a very large family that demands a lot of my time.

        Thank you for being who you are and offering what you do!

        From my heart to yours,

        Joy Nelson

  • I agree Yaro.
    Building a long term sustainable model for ones internet business is key.
    The “Double you Dating” model is a good example. However, a lot of work needs to be put in place initially.
    When or if we decide to copy, we need to remember that we should put our own spin onto what we are imitating.
    Too often, everybody tends to copy the same people, and this makes a lot of blogs look the same.

  • Yaro, that’s funny, because my old model train membership was modeled from doubleyourdating.com.

    I carefully went through Eben’s entire site working out his call to action’s and how he was offering his products. I learned so much and then applied the strategy to my model train site. There are little nuances in there that the average marketer will miss.

    Cheers
    Ian McConnell
    Western Australia

  • I could not stop writing this.

    When I was in the early stages of blogging, my state of mind was a bit different-then I was in a dilemma that I should not follow others indeed I was a bit skeptical following others. At the end – “NO SUCCESS”
    But now, things changed in me. I started following some bloggers and pretend to be like them, watching every move they take to make their efforts better. Perhaps, I now have web properties which really makes my living.

    Thank you Yaro.

  • They copy my sites almost to the T but most fail because they miss the whole point..

    But one guy made a site (even with the same domain name with different extension) better than mine and I got seriously jealous. “Hey he copied me but did a better job!” (shame :( )

    Then I thought “if he can do it so can I”, so I copied some of his great ideas!!! What a twist!!!

  • I think this is a an awesome post with great analysis.

    “Knowing your numbers” and follow others in a “smart way” are my key take-aways from this post. Thanks Yaro!

  • There has been a time when I read every of your posts, then I quit because I decided not to go for blogging as a professional activity. Still, you are one of the four people I follow on twitter.

    I’m afraid that the wisdom to distinguish between good and bad copying, or good and bad inventing, for the largest part boils down to luck. There are so many people out there trying, that your success may be all about being in the right segment at the right time.

    With hindsight, this can often appear to be well planned but that’s survivor bias. Surely you can think about what you do, learn from mistakes and adapt to circumstances. But those are merely necessary conditions to succeed. The key ingredient is luck.

  • At

    Yaro,

    I read your posts, not all of them, but the most, and this post is really honest from you. Not many people are willing to be honest in this way as you were.
    Really, a big respect.

    Keep up the good work.

    I would like to see some tips advice to starting out, but without a budget, some shorter article on that or a video…

    Regards
    A

  • Yep, many bloggers do have that habit to copy those who are successful. I learned one thing in my network marketing training was ‘Power of Duplication’. If you are able to DUPLICATE the things that people are already doing and getting results, chances are high to succeed. But when it comes to blogging that duplication is nothing but ‘COPYING’ but it is important to ‘BE YOU’
    Don’t copy blindly.
    This is best article Yaro, thanks for sharing subtle things in details. Enjoyed!!

  • This is a bit of a wake-up call. I’ve been following Pat Flynn from the beginning, and recently just set-up a podcast and also videos. I’ve had a think about it and I realize that ultimately if I try and focus on 3 mediums – the quality of my content will suffer. It’s almost inevitable.

    • Hey Sam,

      That can be a hard realisation to make. What I suggest you do is focus on your strongest medium and when the cash flow is there, look at how you can reproduce your strongest medium in other formats by outsourcing most of the work to other people.

      For example if writing is your thing, keep writing, then hire yourself a video editor. You can then talk out your article, give that to the video person and have them turn your words and voice into a video and a podcast.

      Your focus then is only to create amazing written content.

      You can of course do the same if audio or video are your strongest formats and outsource the other two, when you have the cash flow to do it.

  • I love the cherry picking concept and I use it all the time for my own business progression and growth. It’s great to be able to pick the best gold nuggets from your mentors and try and test different things. We can never replicate exactly what someone else is doing as there are so many factors that come in to play (different personalities, external factors etc). But we can run our own race and make our own mistakes along the way.

  • Great article Yaro and so true about life style long term -to many times as owners we do not begin with the end in mind awesome advice!

  • Olga

    Yaro,

    What happened to your e-mail list?!

    I used to get your e-mails announcing posts. Not any more. I thought you stopped posting till I checked the site.

  • Ben

    I agree that it can be dangerous to copy others, but at the same time I also think that keeping an eye on trends and paying attention to what your competitors are doing can offer great insights and inspirations.

  • Thanks so much for the advice. I just started a lifestyle blog and I’m kind of afraid that I’ll get lost in the sea of lifestyle bloggers. I’m trying to harness my own unique voice in my blog that will help me stand out from the crowd. Right now my blog is for fun, but I want to see if I can’t make it into something more while I take a semester off from school. I just got signed up with skimlinks, so that’s what I’m going to start with as far as trying to make income. I don’t much like the format of blogs which have advertisements on the sides. I think it tends to make most blogs look cluttered (in my opinion) and less refined. Do you have any advice on other ways I can make an income without having to bombard my home page with ads? Thanks!

  • Yeah this is tricky, you can lose or win, you never know, but if you try more than just one project at time you should have more chances of succeeding with at least one of them!

  • Copying from others has always been counter productive. I believe that originality is what makes content great. Of course everyone is inspired by someone else, but this does not mean carbon copying and then expecting success. it’s kind of obvious, is it not?

  • Hi Yaro,
    I’ve been a long time reader of your blog and really appreciate all of the great information that you provide here.
    You are right copying someone else may not work because you must be in the right place at the right time for real success. However copying a successful blog’s link building strategy can work.

  • Great post! I absolutely agree with you that people should have their own strategy how to create their business and make money from their blogs. What works for one person may not be suitable for another. The same goes for different niches. For example, many strategies that are widely used in the internet marketing niche are just not working if you sell health supplements or exercise DVDs.

  • Excellent post, I totally agree. Unfortunatelly many bloggers do copy those who are successful which is not good at all. Cheers

  • Everything you’ve said resonated with me. Great post. That’s for being transparent and open!

    I had a successful online business, and each year it was growing in numbers and revenue. I had my niche, I had my style. But I got burnt out, and a set of life circumstances caused my business to take a back seat to well, life.

    Now, I’ve decided instead of resurrecting my business, after 7 years, I would rebrand it… move into a totally new direction and essentially start from scratch. I’m taking it slow because I want to make sure the strategy I put in place is something I can enjoy long-term.

    It’s frustrating moving slowly and wanting things “now” but I’m hoping in the long run will, as you say, become a “long term sustainable model”.

    When you said, “To put it simply, I’ve always been about lifestyle first. Any time I feel obligated to produce more than I want to, my lifestyle tends to suffer. Hard work is okay for short bursts, but my overall business strategy must reflect my desire for a certain lifestyle and should support that lifestyle given how much work I want to do.” … that so could have, could be, me saying that!

  • Every one is writing about copy pasting and now here I have read 3 blog which was really interesting and different from other blogs but than I come to read your blog and here goes a action where I am again reading about copy pasting, Yes you can get something which have more authority that is uniqueness that is a key of success people like to read but they love to read something different and unique.

  • This is an excellent post Yaro. I’m impressed by the transparency and clarity you shared in it. There is a fine line between admiring the work of successful bloggers and copying their technique. You are spot on that being Yaro-focused and cherry picking is key. Thank you!
    Eliz

  • Very interesting and helpfull article.
    Thank you for the insights.

  • “Eben has a $20 Million dollar information publishing business with no office and a completely remote team?” Are you kidding me?

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