I just watched Frank Kern’s latest free video called “Sneak Attack“, which for the first half is a bit of Frank’s usual silly antics where he attempts to sneak attack John Reese at his new south coast headquarters.
If you don’t have much time and want to zip through to the practical stuff, go through about half way when Frank starts revealing his “Triangle of Trust” technique.
I found this concept particularly relevant for us as bloggers because the method relates to combining a content video with a short pitch at the end, with a blog post and then a link to a sales page (conversion point) for either an affiliate product or your own product.
You can watch the video here -
The Triangle of Trust Technique
Although the concept is simple enough, it’s worth watching the second half of this video because Frank highlights some really powerful ideas, such as -
- Using the word “blog” instead of website attracts a higher click through rate when sending out email newsletters. This occurs because the word blog is more trustworthy for the time being because it’s not perceived as a sales tool. This is particularly true in non-marketing niches, so if you’re selling in any other markets host content on your blog and use the phrase “Go check it out on my blog” to improve response.
- Using a video as a hook point is presently powerful because of the perceived value of video. Again the trust factor here is high because videos are “cool” as Frank would put it.
- Combining the trust of the video and the blog enhances the likelihood that a person will click through to view the product on offer. Frank’s used the technique himself to make hundreds of thousands in affiliate sales.
As a long term blogger these ideas shouldn’t surprise you, but Frank brings a strictly marketing style education to the process that’s worth watching, so go check out the video (remember the first half of the video is not the content, it comes in the second half after Frank’s messing around with John Reese).
Wow I am going to be the first
Personally I am not sure about the value of a video. It always takes time to download and so on. But maybe some people have a faster Internet so it’s ot a problem. Although I am thinking about putting a video on my site sooner a later 
Thanks Yaro, I had learn something new in this post, which I haven’t realize when sending out email, I usually said “website” too often, I will try to use “blog” from now on, it really make sense, as when I think back, is really the psychological way people’s mind are thinking, the word “blog” really feels emotionally better then the word “website.”
Hi Yaro,
I really enjoyed watching the video. Intro was funny, then I picked up a couple of tips. I will be using my blog more than my website. I really liked a couple of points Frank Kern made. One, make the content 95% and sales pitch 5%. Second, don’t overuse the Triangle of Trust technique – 2 out 5 is sufficient.
It does take a while to download the video – almost a minute. Maybe its my slow connection.
Thanks for sharing this technique.
Christine Range
Frank’s video was a perfect example of the technique he talks about on it. Funny and informative, makes you want to sing “Sneak Attack!”, doesn’t it? Frank certainly proves the effectiveness of this technique with the video.
LoL Zemalf,
I was thinking about the same exact thing. At the end I was like you “SOB” you are using that same technique to get me to opt me in (and he did)
Anyway, love any Kern video, his products are a bit out of my range (right now)
-Alex
Yaro,
I quite agree with you. Visuals like videos when combined well with blogs bring great sales results.
Thanks for sharing.
Great video, Thanks Yaro for letting us know.
It never occurred to me that blog as a term instead of a website creates more trust. Makes sense though, now that it has been brought out in the open. Good advise and good post. Thank you.
Videos are becoming more and more important every day, especially to the search engines. Having dynamic interactive content is almost a must do these days. Also, am I the only one that thought of the movie “Meet The Parents” when I read the term “triangle of trust” (in the movie they used the term circle of trust)… maybe I am still half asleep this morning and not making any sense
Boring! Kern videos are getting old and repetitive.
Kern blatantly copies sales techniques that have been around for decades,
gives them an interesting name, and then claims to have created something
new and powerful.
I feel sorry for the people who can’t see through this stuff.
I like how Kern teaches you the technique that he is actually doing to you as he teaches it! Classic Kern. I can tell you what I am learning from him though. Study all the great marketers. They don’t necessarily have to be online marketers, but just marketers who were great at understanding human psychology and cerebral with their thinking. Then carry that over into the online world. I already started an amazon wish list of these marketers so I can absorb this knowledge as well.
Great insight about ‘blog’ being a better reference than ‘website’. I agree that it probably does produce a better click thru rate. I do think video creates a lot of trust too. If people can see you personally recommending a product through video, they are much more likely to purchase than someone who only read a blogpost.
He’s a pretty funny guy who can also spew out some great info! I have to say thanks a lot though, because now I have the “Sneak Attack” song in my head…
I think its a big improvement because it “looks and feels” alot clearer and has more space – good feng shui so to speak. Congrats.
Sean
Like the new website. Tons of information….
That makes a lot of sense as far as using the word “blog” instead of website. Blog sounds like the online journal of the everyday person instead of the big business trying-to-sell-you-something term “website.” Though I’m sure there’s a limit in that sometimes people don’t care.
I need to get with the program on videos!
Never even thought about blog vs. webstie but very true, I am more likely to check out a Blog vs. a site and video is cool and taken over. TV might as well be dead.
Jared
Yaro, in response to the blog facelift. I think it looks too cluttered now
I just watched that video this morning. Highlarious. I thought his “sneak attack” song was pretty awesome. John Reese was being a party pooper though. I wanted to see the rest of his new pad!
I also discovered just last week that saying “blog” in my newsletters brought a much higher clickthrough rate that saying “website”. It’s amazing how changing one little word can make such a huge difference.
Loving the facelift by the way. Random headers FTW.
Like my Audi TT sport coupe the Triangle of Trust (TT) looks like super slick power disguised into a package of fun. When used correctly this method will increase your trustworthiness and return on income tenfold without sacrificing your relationships with your loyal followers. Great stuff!
@Drikus Botha, I like your analogy you used with the Audi TT car and tying it in with the Triangle of Trust Technique. I am a big fan of Audi’s so it just made a special connection with me when you made that analogy =D that I just had to reply to you.
Till then,
Jean
Hmmm…using the word “blog” instead of website. Genius! I always thought to do exactly the opposite. As for video, I know this is helpful, but for people who are shy… it can be hard to do, and hard to come up with something where you don’t have to appear in it much or talk, lol.
Frank is truly a master at internet marketing, and uses video very effectively. He makes you feel like he is talking directly to you. “Using the word “blog” instead of website attracts a higher click through rate when sending out email newsletters.” That’s interesting, hadn’t realized that.
I’m not sold on video yet. It seems like a lot of effort to expend for only incremental gain.
The video content is compelling, especially if you are willing to seat through the initial antics of house breaking. To some extent, Yaro himself is using the same approach.
If you comb through the email promotions of the Membership Mastermind, you’ll find that Yaro is already using the same method minus the antics.
Earlier this evening, I watched the video sent to me through another email subscription.
I like the whole concept.
Video is so good because you can teach people how to do things so much more effectively than text, and in 10 minutes of video you can say what it would take at least an hour to say via a text blog post. The only barrier is that you have to be a decent speaker. Video also helps with having your viewers/fans/visitors relate to you and think of you as a real person.
Video definitely works too. The internet marketers who are right now making the most money online are using video – Reese, Pagan, Starak, Kern, ProBlogger, Vaynerchuk all use video heavily, sometimes exclusively.
Look at how fast youtube is still growing. The vast majority of people like to watch, they don’t like to read, so you really expand your market when you start doing videos.
BTW, Yaro, the blog re-design looks great. It really wakes up the eyes. And I like seeing the photos from your travels.
And thank you for giving us an approximate start time for the meat of Frank’s video. Frank is entertaining and his setups are clever, but I really don’t have the time for that.
I find, actually, that I don’t have a lot of patience with videos, even podcasts. I can skim copy much faster than I can watch a video, although I appreciate that Frank’s video is only 20 minutes long compared to the usual length of most sales videos at about 58 minutes.
What I often do with those long ones, especially since most people do not use the inverted pyramid construction of the most important stuff first, is watch/listen to the first few moments and then drop back in at the two-thirds point. That is, if I make it that long.
Wow, I never thought of this in the past. The term “blog” nowadays seems a better choice instead of website. Another thing that I want to point out is this:
“Combining the trust of the video and the blog enhances the likelihood that a person will click through to view the product on offer. Frank’s used the technique himself to make hundreds of thousands in affiliate sales.”
This is one of Frank’s idea that I would like to embrace on my “blogs”. Thanks for another insightful post.
Love your new look for your Blog and enjoyed Frank’s video. I have been posting a video with each of my cooking recipes and I feel video definitely keeps the attention of the viewer and hopefully will bring some comments.
It’s easy to see why Frank Kern is known as an internet marketing legend…
Thanks for sharing Yaro.
Karl
I’m not sure about you guys, but videos on our site have greatly improved content quality, bounce rate and retention. And it works great for social media applications as well.
I must agree with you, blog is awesome way to promote.
Hi Yaro.
This is a little of topic, but I’d like to tell you that I enjoy reading your blog. Your tips and ideas have been working nicely for my own blog. Keep up the good work and thank you!
Hmm that’s an interesting point there that I was not aware of, the word blog actually seems more trustworthy then the word website. The value of a video is understandable, as it takes time and effort to post on, and it’s a visual users could use, which might make the point better then an article.
Thought of the exact same thing right away–Ben Stiller trying to get into De Niro’s circle of trust but failing miserably…
Same here. I never realized the huge difference in trust between the two terms for what is essentially the same thing. I suppose the best way to differentiate between a blog and website is the personal angle a blog takes, vs the static, brochure like approach of a conventional website. People can relate to people, and their telling of a story, rather than information being dished up brochure-style.
It is funny, but here in my country (Colombia), many people think a “website” is more trustworthy than a “blog” because they have the wrong conception that all blogs are hosted on Blogger (blogspot.com) and that domain is a source of a lot spam content.
Hey great video, thanks for posting it here for us to view. What I think is funny that people trust the blog over a website as it is not perceived as a sales tool, that is a laugh. Am I right? How do they think bloggers make money?
Hehe “Sneeeaaak Attaaaack” ;p
I disagree. I watch video, but prefer text because when I’m trying to consume information, video is slow. What could be effectively read or skimmed in a few minutes ends up in a 30 minute video. I find the overuse of video these days to be very frustrating and time-wasting.
Video has its place, but many times it’s just overused.
I also prefer text for the same reason. I enjoyed this video for the humor, but much prefer a PDF to look over–maybe my attention span is too short!
Frank Kern does a great job in entertainment. I think when it comes to video, the entertainment factor is very important, like a trainer on stage. If the host does a boring speech “lecture style”, video loses it’s attractiveness.
Im wondering what level the mobs gotta be, because the ones im using it on are lvl 23-24 walking bore things
I really likes Frank Kerns’s videos and his “Triangle of Trust”. Someone commented earlier that Frank’s marketing was old methods that he just revised a little and called his own. If I can learn marketing strategies from Frank Kern that are new to me and they work, I don’t really care how old they are and who originally created them.
I want to make my three parakeets trust me so that I can tame them. I’ve been wanting to tame for about 2 months now but I never get to the point that to tame them because they are always scared of me when ever I get near their cage. I barely talk to them because I don’t know what to talk about with them. What should I talk about when I’m talking to my parakeets?
Thanks for sharing the tips Yaro
I haven’t tried using audio/video for my blog, though from seeing yours it seems like I should start doing at least audio, to increase connection with visitors. Thanks again!
Once again, the trust “thing” is brought up, and once again I can’t help but agree with the importance of trust.. The problem I have with this technique is the requirement of videos.. I’m from South Africa and the problem here is the length of time videos take to load and (for some) the bandwidth constraints attached to videos.. alas, not a technique I can really employ.
I just saw Frank this past weekend and he talked about the triangle of trust. Very engaging speaker!
So you have a blog and a video…what’s the third side of that triangle?
Wow great tutorial, frank is always make me laugh,,,he is success but also silly hahaha