I just watched Frank Kern’s latest free video called “Sneak Attack“, which for the first half is a bit of Frank’s usual silly antics where he attempts to sneak attack John Reese at his new south coast headquarters.
If you don’t have much time and want to zip through to the practical stuff, go through about half way when Frank starts revealing his “Triangle of Trust” technique.
I found this concept particularly relevant for us as bloggers because the method relates to combining a content video with a short pitch at the end, with a blog post and then a link to a sales page (conversion point) for either an affiliate product or your own product.
You can watch the video here -
Although the concept is simple enough, it’s worth watching the second half of this video because Frank highlights some really powerful ideas, such as -
- Using the word “blog” instead of website attracts a higher click through rate when sending out email newsletters. This occurs because the word blog is more trustworthy for the time being because it’s not perceived as a sales tool. This is particularly true in non-marketing niches, so if you’re selling in any other markets host content on your blog and use the phrase “Go check it out on my blog” to improve response.
- Using a video as a hook point is presently powerful because of the perceived value of video. Again the trust factor here is high because videos are “cool” as Frank would put it.
- Combining the trust of the video and the blog enhances the likelihood that a person will click through to view the product on offer. Frank’s used the technique himself to make hundreds of thousands in affiliate sales.
As a long term blogger these ideas shouldn’t surprise you, but Frank brings a strictly marketing style education to the process that’s worth watching, so go check out the video (remember the first half of the video is not the content, it comes in the second half after Frank’s messing around with John Reese).