Nothing Lasts Forever: Why Now Is The Time To Diversify Your Traffic Sources

By Yaro Starak
27 Comments

If you are on my newsletter you will have seen the edition I sent out Monday explaining how I met with Ed Dale last week, the Australian internet marketer and part of the founding team behind MagCast (although he is calling it Digital Publishing Blueprint now).

MagCast is a software platform and course that Ed and his team built to help people to publish a magazine on the IOS newsstand, which you can currently access on iPad or iPhone.

If you look on your iPhone or iPad you should see a Newsstand app, where you can subscribe and download magazines. It looks like a magazine shelf.

The Apple Newsstand

I have decided to produce a magazine and test out this new channel of distribution for my content and also as a place to sell my training products.

I will explain why this is exciting in a moment, but first I want to talk about something that has been an ongoing concern for me for about a year now, which is a problem I have seen many long term authority site owners experience.

A Good Start For A Blog

When I started my blog growth was organic and consistent. My blog’s traffic plotted on a graph appeared like a slowly rising mountain, punctuated with the occasional spike whenever I attracted a link from a large site. It wasn’t a hockey stick shaped graph like so many start-ups desire, but it was always trending upwards, which made me happy.

This is a graph from my webalizer stats back in 2005 (before Google Analytics) that shows the very first six months of life of Entrepreneurs-Journey.com. I show this to my Blog Mastermind members as an example of what can happen with steady work on your blog during the first half year.

Blog Mastermind 2005 Traffic

After about two to three years of growth my blog hit a traffic ceiling.

My traffic went up and down, but usually stayed between 3,000 and 5,000 daily visitors during the week according to Google Analytics. Traffic would spike as high as 6,000 to 7,000 daily visitors whenever I sent a newsletter pointing people to a blog post, or when I got some exposure on other sites. Most of the time thanks to organic and direct visitors it would stay at about the 4,000 visitor mark.

While I was a little bit frustrated that my traffic curve didn’t continue the trend upwards, it wasn’t going downwards either. Nothing will grow forever and since I wasn’t being as proactive building new communication channels back to my blog, it’s not surprising I hit a ceiling.

The key area that mattered most to me was newsletter subscribers. With the organic traffic I had, about 100 people a day signed up to my newsletter, which was pretty good – more than enough to grow my business.

To put it simply, I became complacent because things were good enough. Thanks to my hard work during the first three to four years of my blog business I could afford to sit back and relax a little, which is what I did.

The Downturn I Had To Have

Amazingly enough my traffic remained stable for years. It hit a peak around 2007-2008 and for the next four years held strong around the same levels.

That’s some pretty amazing consistency, but of course I was blogging the entire time, so it was justified.

During this period Google made lots of changes, however my search marketing strategy didn’t really change at all. I continued to focus on producing good content, which was easy for me because I enjoy it. I continued to attract links organically, not quite as many as I used to but still plenty, and things stayed the same.

As social media rose to prominence and factor in search rankings I realised it was important to start participating. I certainly wasn’t an early adopter of any of the tools, but I caught on eventually.

I became a regular on Facebook and Twitter, primarily because they are the sites I personally enjoy using the most, and more recently on Instagram too. I have a LinkedIn and Google+ account, but I don’t really use them proactively… yet.

Around late 2011 I noticed a slight downturn in my Google Analytics traffic data. I was focused on CrankyAds and looking after my mother in hospital at the time. Although I still wrote to my blog, I wasn’t focused on it.

By late 2012 I noticed a definite downward trend had set in. For the first time ever my site was not holding steady thanks to organic traffic and the status quo effort I continued to put in.

By the middle of this year (2013) my traffic had almost halved and I was much more concerned. My newsletter sign-up rate has halved as well, a natural result of fewer new people finding my blog.

Why Did My Traffic Drop?

You might ask whether Google updates like Panda and Penguin had anything to do with it – and I can’t conclusively say they haven’t – however since my traffic has had a slow gradual decline rather than a sudden drop, it’s less likely these are the cause.

I hypothesised that perhaps I had too many advertisements on my site, or because I had reduced the frequency of updates to weekly that Google decided I wasn’t as authoritative as I once was. Or maybe because my older posts don’t have as many social media recommendations they weren’t ranking as well anymore (they were written in a time before Twitter and Facebook).

Some people suggested that the switch to a group writer model in 2010-2011 could have impacted things, but since more content was published then and links continued to come in, I doubt it was that. My traffic remained steady the entire time I had the columnists, so I don’t think that is to blame.

Analysing my traffic data it is difficult to spot a specific cause for the drop. It appears that all my content has decreased in how much traffic it attracts. Google search is definitely to blame, so my hypothesis is that site-wide, all my content is not ranking as high as it was across the long tail of phrases I used to attract traffic from.

A Curious Traffic Trend

A couple of months back I was visiting with Liz and Matt Raad at their Gold Coast hinterland house along with a few other people from our industry for a bonfire in their backyard.

I was explaining to them how I was looking to get back into investing in websites and had begun watching Flippa again for potential acquisition targets. I had even made some initial investigations into a few deals for some fairly large blogs.

Two of the blogs I looked at acquiring were both authority sites. By that I mean they had published consistent weekly or even daily content for years. One of the sites was almost as old as my own blog and the other was a good 5+ years old.

These were not new sites. They had history, had covered their industry for years and had attracted millions of visitors from Google over their lifespan. One of the sites even had as many as 17,000 unique visitors a day during its peak, more than double my own blog’s traffic peak, but that was a few years ago.

Unfortunately — and this is why I decided not to purchase either site — they both had a bad trend in their Google Analytics traffic reports. Over the last year their organic traffic had steadily fallen away. I was allowed to look into their Analytics accounts and their graphs looked eerily similar to mine… a slowly sloping downwards mountain.

I didn’t buy the sites because I wasn’t sure how much further down the traffic had to fall. They still had good enough traffic to make the sites valuable, but they were so far from what they used to be I just didn’t feel comfortable taking them over.

Normally I love sites like this because I know how to instantly make them more profitable. I had plenty of ideas for how I could increase their revenue, but without traffic it doesn’t matter how clever my monetization techniques are. It was just too risky.

I told Liz and Matt about these blogs and my own site’s downward trend in traffic. They mentioned they also had sites with SEO problems recently, especially their older, larger sites with lots of content.

They had a theory that they were testing and getting some positive results with that they explained to me. The theory was that Google is valuing newer, fresher content now more highly than older content. Even if you have an authority site with an aged domain and lots of quality backlinks – factors that used to give you an advantage — if the content is old, it won’t rank as well.

In other words, Google is valuing freshness higher than traditional SEO values.

I immediately felt like this could be the problem with my blog.

It made sense.

My site had experienced a site-wide reduction in traffic from Google. All my old content was not ranking as well as it used to.

If the freshness theory was true, then something as simple as the publication date of the article or date of the most recent comment left could heavily influence how that piece of content ranked.

The lack of social media endorsements I mentioned previously could still factor too, since my older content has less likes and shares, further demonstrating their lack of popularity with the social web, even if they were popular back before social media.

While I believe freshness is important, it shouldn’t be the deciding factor when determining which content is the most relevant. New does not equal better, especially for subjects that are not time dependent.

Gaming The Freshness Factor

Liz and Matt had some interesting ideas they were testing regarding content freshness, including adjusting old posts to include new content and then republishing them so they had more recent publication dates.

As silly as this sounds, it might be a solution, or even an easy way to game the system right now when it comes to Google SEO.

I understand Google’s motivation. Given social media is so focused on fresh and new (today’s social timeline is what matters most), perhaps Google is adjusting things along this line with their rankings too.

Just last week I was reading Glen Allsop’s work over at his Viperchill blog. I came across an article titled Revealed: The New SEO (When Google Takes Freshness Too Far).

In typical Glen style it’s a long post (as a fellow long article writer I salute you Glen!), and he covers a lot of things, all centered around this same idea - that Google has the freshness factor influencing rankings too highly.

Since Glen lives and breathes SEO, he went and did some experiments and researched a bunch of data to prove his point. I’ll let you read his article for all those details, but to summarise, the way things are right now is that a new site with barely any links can outrank a very old authority sites with quality links, simply because the new site is newer.

That clearly backs up my assumption about why this blog’s traffic has steadily decreased. I have old content with lots of links because it’s good content, but the date of publication is more than two years ago, which kills my rankings.

Sigh. Talk about a complete switcheroo on Google’s behalf. From rewarding age and links to just sending traffic to anything new. I doubt that is Google’s intentions, but hey who knows what is really going on.

Asking For Help

I asked my friend David Jenyns from MelbourneSEO to take a look at my blog to see if he could spot anything. His team recently ran a preliminary report into my analytics and website data, but they haven’t found anything conclusive yet.

The initial findings are that my external SEO (organic link building) is fine, and that it is unlikely a Panda or Penguin penalty directly applied to my site, although they could be affecting the sites that link to me, potentially reducing my authority.

There are things I can do internally to better optimise my content for search results, but we don’t know for sure if this will have much of an impact.

David does have a plan of action on some things we can work on that may potentially improve things, for example better keyword optimising on each of my content pages, but that’s not a small job. There’s more research they can do too, so this is an ongoing process.

My conclusion for now is that my organic traffic is down and I don’t know for sure why. I will work on it with people who know more about these things and see if we can bring it back up. There may be structural and content strategy changes to make to bring organic traffic back, and perhaps we will try playing the game and test the publication date theory to see how that goes.

What I can say is that this downward shift in traffic has motivated me to become even less dependent on Google…

Traffic Diversification

For years I have been preaching about not relying on any one source of traffic, especially Google. If you have one master and they play around with how things work, things can change overnight in not good ways.

I’ve always preached the importance of building a list. If my site was just about delivering page impressions to sell ads on, I’d be pretty upset right now because I have half the monthly pageviews I did a year ago. However because I have my email newsletter I can still communicate with my audience.

The downside is that I don’t attract as many new people to my newsletter, which over time will make a difference.

Of course Google is not my only source of traffic, but it is the largest source of new people.

My traffic here on EJ is still good enough to run a business. If anything, this downturn has done one thing: It has forced me to look at new channels for audience growth.

Thankfully the timing is good on a personal level as my motivation is strong to build up my teaching business.

I’ve been planning how to diversify and increase my traffic for a year or so already. This wasn’t necessarily to combat Google changes, it’s about reaching entirely new audiences and growing a bigger business. I want to do what I should have done years ago – tap into new sources of audience and refine my sales funnel along the way.

My plan involves things like paid traffic on the content network, PPC ads on Facebook and direct ad buys on niche content sites. That’s a start anyway, and where my focus will turn to next year once all my products are released.

There is one other new channel I am eager to test, which is what I mentioned right at the very start of this newsletter – the Apple Magazine stand.

For years I have attracted an audience thanks to my podcast, which at least partially survives regardless of what Google does, because people subscribe via iTunes.

Independent Traffic Sources And The Big Four Online Giants

Apple runs a completely separate ecosystem to Google. This is especially true when it comes to mobile.

If people subscribe to my content on the IOS platform, the only thing that matters is what Apple does.

Google controls the organic search landscape and also has a major player in the PPC world with AdWords. YouTube matters too, but I tend to lump it in with Google since they control what happens there.

Facebook is a separate ecosystem and thus if you use Facebook for social marketing or paid ads, you have another independent source of traffic.

Then there is also Amazon, with in particular the Kindle, presents another separate audience.

There are of course other platforms, but my thinking right now revolves around these big four players (Google, Apple, Facebook and Amazon) and making sure I use them all, but not depend on any one so much that my business lives and dies by them.

That means I need my products on Kindle, my ads running on Facebook (and me using the tool socially as I already do), my blog delivering my content and podcast on the Apple platform.

I’m also very keen to tap into the move to mobile and tablets, hence any content and product I can deliver specifically on to these platforms is exciting, and that is why I have just started working on… a magazine.

Diversifying Into Digital Magazines

As I wrote about in my last newsletter, I am a huge fan of magazines from way back in my pre-teen years.

The opportunity to have a digital magazine in the Apple Newsstand represents the chance to be one of the first on this platform and tap into a mobile audience with your existing content and products.

It’s another place I can deliver value, offer education and build relationships with you – my reader.

If I can attract a solid subscriber base to my magazine, it’s like having another email newsletter – another communication channel that doesn’t change if Google plays with the algorithm.

Of course Apple can play with their ranking system and platform too, so nothing can be relied upon to be predictable. The Newsstand is only going to get more crowded, which is why I have decided to investigate this opportunity now and get in early.

This article is already long enough so I won’t go into more specifics about how the magazine system works and how bloggers can use it. I will save that for another article, after I gain more experience with digital magazines.

If you are already feeling excited about having your own magazine in the newsstand, Ed Dale has a series of training videos he is releasing for free right now that you can watch that explain how the Apple Newsstand works.

He also details why it’s such a great opportunity today while the platform is new, and how you can use your magazine to not only sell advertising and subscriptions, but also sell your products from directly inside the mag.

You can watch the first free video here after you optin with your email address –

Ed Dale

Ed Dale Explains Why Digital Magazines Are Such A Great Opportunity

Ed Dale’s Digital Publishing Blueprint (Video One)

Ed’s doing a product launch right now, hence the free videos. There are three in total I believe, but I have only seen the first one above so far.

There’s also some software called MagCast, which is the tool you use to take the PDF version of your magazine and put it into the Apple Newsstand.

Watch the video and you will have a better understanding of this new medium.

That’s it from me,

Yaro Starak
Publishing

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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27 Comments

  • hey Yaro

    I’m glad you’re back in the game…. SEO is serious, if we don’t give what Google (robot) wants, then we can blog all day long and think we’re good… as you stated/noticed, G prefers fresh content, so the spiders favor latest news/articles/resources; changing the data of a post may improve rankings.

    Some SEOs report such results, I’m sure you’ve seen them around lately… Glen’s is just one of the many specialists in the field. With this move, definitely Google rises an issue: post more often, or we forget about your content…

    These crazy updates make us have two choices:

    #1 – Adjust to Google and play by their rules, just give them what they want, not just what they say they want (look into the SERPs, and out-rank the quality and freshness of their content & links)

    #2 – Look for traffic alternatives

    I prefer both! You guys?

    MagCast sounds interesting, I’ll check it out next.

    Best!

  • MagCast (or Digital Publishing Blueprint) does indeed sound very handy, I’m always looking for ways to promote my articles, does anyone know if you can offer your stuff for free on the newsstand?

    • Hi Dean,

      Yes you can offer your magazine as a free subscription if you want to. I haven’t confirmed this yet with my own magazine since we are working on the first edition now, but based on the magazines I see in the newsstand already you can give them away, charge a monthly subscription or charge a per edition fee.

      Yaro

  • Yaro, I’ve been investing heavily into other traffic sources, since getting smashed by Penguin back in 2012. After rebuilding and diversifying my traffic sources, Google now accounts for only 21% of incoming traffic. What’s working for me is Youtube, forum marketing, email, twitter, linkedin groups, Google + communities and Facebook.

    Eventually I want to start a podcast.

    • Hi John, good to hear from you!

      It sounds like you have your traffic sources well diversified. Thanks for listing them here, that is helpful.

      I presume you are in the weight training industry still?

      Yaro

      • G’day Yaro, always a pleasure to hear from you too mate. I should make more of an effort to pop in over here more frequently!

        I’m not in the weight training industry (infact I never was) although I am still training. The suggestions I pointed out above relate to a site tailored specifically for freelance web designers – thinkfreelancing.com

        Hope you’re well mate. I miss the 3 monkeys!

        • By the way, I owe credit to James Schramko for his traffic diversification strategies!

  • Julie

    I think I am missing something? where is the software to do this? or what is his actual product? Is his product the magcast? I tried to click on publish now but it doesn’t do anything…

    I need this like now… thanks very much!

    (been a fan of yours for a long time!)

    • Hi Julie,

      At the moment it’s a video series, starting with video one that I linked to in this post.

      Later this month Ed will have his course + magcast software for sale too, which is the software you use to upload your magazine to itunes.

      Watch the first free video and you will join Ed Dale’s email list, which will have notifications for when the software is on sale.

      Yaro

  • I like the idea about updating older posts. I’m going to give that a try. Great article Yaro – you’re always a great help.

  • Wow, I’ve had my mag ideas/ design/ articles on the back burner since December 2012, but haven’t given it much effort as of late. Apparently I really need to re-visit my ‘crazy’ mag idea! Thank you for the inspiration and link to Ed’s new vids. I’ve spent a lot of time soaking in your interviews lately- so much to learn! Thanks again. Looking forward to more on this mag topic.

  • I think it’s only a matter of time, if it doesn’t already exist, till someone writes a plugin for wordpress that automatically recycles old articles/posts with a new date to game the Google Freshness update.

    Once that becomes mainstream it will only be a matter of time till Google plays with the search ranking dials.

  • Hi Yaro, your website traffic story is almost exactly the same as mine for TheBusinessSuccessFactory.com which I started in Jan 2010. Steady rise with regular blogging, tailing off a lot through 2011 and in the first part of this year, I saw another downward slope which I attributed to my lack of regular blogging since starting the digital agency ROARlocal. However, over the last 4-5 weeks I’ve noticed a steady and very subtle rise in traffic again even though I’ve not done anything different! Perhaps Google has realised that freshness doesn’t alway equal goodness and has quietly adjusted the algorhythm again? I’m excited about your new digital magazine, we upload our Digital Marketing Insider magazine to Issuu.com and also Kindle too, so three big platforms along with the iTunes Magazine rack for the same work. Ours is created from blog posts too so it works really well at leveraging that content considering how useful your blog posts are. Can’t wait to subscribe!

  • Very nice sharing, Yaro. I have to say that I used to read your stuff more regularly but I have not gotten an email for a long time – but it probably started going to spam folder and I just forgot about it.

    I really like this post though, because it is nice to know that even the popular sites are struggling with traffic issues and audience issues.

    Stay strong and keep sharing.

    • Laurence

      I had the same problem (I stopped receiving the newsletter). According to Angela who takes care of the support, some of us “slipped off Yaro’s newsletter list when he moved from Aweber to Office Auto Pilot.” So you should probably resubscribe if you want to receive the always interesting news from Yaro. :)

  • Chris

    Hey Yaro,

    Thank you for thinking out loud about your traffic trends.

    I like to follow your related content links within your articles.

    However this time there are two VERY IMPORTANT, consecutive sentences that each deserve their own links to amazing topical pages where you could enlighten us pedestrians :)

    They are:

    “Normally I love sites like this because I know how to instantly make them more profitable. I had plenty of ideas for how I could increase their revenue…”

    Thank you,

    Chris

  • Chris

    Hey everyone,

    If Google really is giving point to freshness, then we can all change our publishing model and beat them at their own game–while we leverage other major traffic sources at the same time.

    Google knows the original publication date and content so simply changing the date won’t do anything unless the content has changed significantly.

    As I was reading I thought of refreshing the post with edits and additional content–but then you got to that :)

    In that content refreshing vein of course fresh comments can help, but even more powerful may be adding new links to other high value, fresh content.

    But my other idea is to do another new kind of post publishing as well. We can write living/serial posts where we return and add to the content like chapters in a book.

    Perhaps by using either or both of those tactics posts will maintain better footing on Mt. Google and continue to please the Google Gods.

    Everyone chime in with other possible tactics please :)

    Chris

    Ps Unfortunately Google’s ownership of a huge chunk of social media publishing and profits means they do want us glued to our devices. Social media and these damn timelines are the new TV of yesterday. And TV cannot compare to the revenue Google gets by keeping us socializing online every second.

  • Yaro, just as a quick sidenote, I shot a video not too long ago, where I made the comparison of traditional bricks and mortar style businesses and how many of them leverage multiple channels to drive customers to their offers.

    Often they’ll use billboards, print media (newspapers and magazines), yellow pages, signage (both shop and vehicles), business cards, radio, tv, flyers and direct mail outs. In a lot of cases, these mediums will be used all in conjunction. I think the same strategies (multiple channels) should be applied in the online space just the same.

    When I thought about it like that, it made much more sense to me. I thought I’d just share that with you and your readers.

  • Laurence

    OMG, every time I watch a video from Ed Dale, I’m reminded that I have the attention span of a caffeinated chihuahua. But I survived the 27min :P

    That being said, I’m really curious to learn how we can promote digital magazines without website, list, etc.

    I know how Amazon can help you promote your “ebooks” on the Kindle platform. But while I’m an iPad addict, I must admit I don’t think of Apple App Store as very user friendly. Finding something using its search engine or top charts can be frustrating.

    All the magazines I have on my iPad, on the newsstand or as standalone apps, I learnt of them from websites and newsletters, not from the app store itself.

    But since I have an idea for a mag, I will give Ed’s method a try and see how it works on the French speaking market, where things are usually a little bit slower to take off than on the English speaking one.

  • I got to about mid-May when I realised that all of our leads and business was actually coming from Google, in reality this just isn’t a viable idea simply because Google themselves don’t even know what they are doing regarding search Algo’s.

    I’ve started focusing more on banner ad’s and increasing my personal outreach or optimising Sales 2.0 ideas. This has actually started to work but it’s still no where near the levels of business Google was bringing us in when we were number 1.

    Sometimes I really do loath Google…

  • Hey Yaro,

    Believe it or not, I actually remember when you kind of came into your own several years ago. I loved your writing…you definitely had a way of saying things and working out (then) common problems as it relates to working for yourself.

    Throughout these past few years, I have peered in every now and again to see what you are up to. The last time I did it was maybe 2 years ago and you weren’t really writing anymore but had a team of others writing content for your website.

    I do SEO and have done it now for companies for several years and I want to tell you that while fresh content does play a part in the algorithm (just not as much as some would have you believe), there are many other things that could’ve played a part. Here’s a few to think about:

    Declining link profile: Since you do list building, you probably understand your LCV as well as the shelf life for an average person on your list. You know that people come, get interested and then leave when they aren’t. As a result, your business relies on an ever growing list to replace those who have “fallen off”.

    Link profiles work pretty much the same way. For example, there is probably only a handful of people that are in your market that you can trace back to being around 5 years ago that are still around and active online.

    Now think about that. Think about all those links you once had that was giving you authority that no longer exist. Now think about the current amount of links you get from those in your market and compare them. I betcha you will see a marked difference in terms of link equity from back then to now.

    A weak or over optimized internal link structure- Since you have had others primarily write for you, how have you handled the internal linking within their articles? Are they automated easy links with anchor text focused exclusively on the keyword you are targeting? That may not be a penalty but considering the fact that Google is now discounting over optimized textual links, it could be something to investigate.

    Of course, if you haven’t been using internal links during the period of having mostly others write for you, then the internal link equity could be out of whack as well.

    Social Network Choices: I know that you have talked about twitter and Facebook but Google can’t access either (twitter used to matter in terms of social signals. They are nofollow now- http://www.seo-theory.com/2013/08/08/embeddable-content-will-force-seo-to-return-to-its-roots/ ). Which means that it is more important to chase Google+ for social signals because it does have a way to actively measure it. Combine that with authorship, which will come into bloom in the upcoming couple years and that will make how people react to you and your website on this social network more important than how they react on social networks that they have no way of measuring.

    It could be especially important for someone in your market, Yaro, because all the others who run blogging blogs and internet lifestyle blogs are on their building authority while you aren’t.

    Another thing to think about and the reason Google+ is so important is it plays a hand in what the searcher sees when they search for stuff. You have probably seen this (or in the very least heard about it) when you google something and see that someone whom you have “circled” or liked comes up in the search results. Don’t think of it as a new listing though- it’s replacing one of the top 10 listings and I have seen as many as 3-4 in the top 10.

    A declining search window, mobile specific search windows.- 2 years ago, if you searched, you would pretty much only be battling the other 9 listings and maybe some adwords. These days, you have all sorts of listings that sometimes come before any organic listings. Couple that with personalized search and these days, if you aren’t actively pursuing and chasing your market, someone else is and reaping the benefits.

    I hope you don’t take this as me preaching, Yaro. I’m not. I am just hoping that you aren’t going to go down the “freshness” rabbit hole. I fear you may be chasing the wrong thing in terms of a solution.

  • […] might mean developing an app of your own, or publishing a magazine in the newsstand as I wrote about in my last article, or making sure you are on top of social media so your notices on facebook and twitter show up on […]

  • Thanks for another insightful article, Yaro. This trend with Google is very disturbing–both from the perspective of a content creator and a content consumer.

    I don’t want to read content just because it’s new and shiny, I want to read content that’s useful. I also like to write content that’s useful long after I’ve written it.

    I found it interesting that you mentioned Glen’s great article about Google’s current algorithm. Right after I read it, I checked in with Pat Flynn’s blog, and he had mentioned Glen’s article too.

    So two different thought leaders (you and Pat), whom I trust because of the thoughtful and transparent articles you both write, led me to Glen. Even though, as he says, Viperchill has lost some of its rankings, I found him anyway–just not through Google.

    That’s why I think great content is still a sound strategy. Even if the current Google algorithms don’t show you love, new readers will find you because you’ve been recommended to them by other bloggers. These bloggers, in turn, want to share your content with their audience because it’s evergreen and eternally relevant/useful.

    So then, the question becomes how to become known to respected bloggers if you’re just starting out?

    Guest blogging is one way that’s being recommended. I think digital magazines seem like a equally viable alternative.

    I look forward to reading yours, Yaro!

    PS I hope you create a PDF version for those of us who don’t own an iOS device :)

  • ALISON

    Hi Yaro, Thoroughly enjoy your posts and following your blog – and I am very selective about who I subscribe to !
    Looked at the first Ed Dale video and became interested however then followed up with some research and found ALOT of sites re-Ed Dale scam (including the Salty Droid).
    I am certainly feeling a lot more skeptical now……..
    I sincerely trust you personally however what do you think of Ed’s history and this magcast??
    Love to hear your thoughts.

  • Chris

    @Alison – Whenever something is getting traction online one of the best way to get hits for it is to be a critic. I’d bet dollars to donuts Yaro is right on with Ed Dale and these “scam” posts are just trying to piggyback off of Ed Dale’s popularity. Often when you go to any of the “It’s a scam” sites you’ll discover that the links there will get the author a commission from selling what they say is a scam.

  • Alison

    @Chris – I know what you mean , there can certainly be some underground sabotage that occurs by a difficult to find and often anonymous, or at least lurking behind, facades trolls. However Ed Dale has been bankrupted in the last few years, and some of his past colleagues have less than savoury reputations- these facts appear to be easily found on- line . Have a poke around yourself and see what I mean.
    This what I find at odds with Yaro’s highly trustworthy reputation – I would love to know if Yaro, you are recommending Ed Dale himself and/ or just his product??
    I value Yaro’s opinion highly and perhaps the individuals with issues against Ed Dale are part of a scam itself – Love to hear other opinions as at first Yaro’s post appeared to be connecting with something that taken on face value from his videos appeared extremely exciting. …….
    Cheers Alison

    • I’ve hung out personally with Ed Dale and have no reason not to recommend him. He’s passionate about what he does and loves to teach. He’s not in the business of ripping people off as far as I can tell, he genuinely wants to help.

      Every person who gains big exposure online has a group of people who negatively comment about them, even me. Whether it is just trolling, or personally they had a bad experience with that person, or they are angry because of their own lack of success or they have searched around and read websites like the salty droid and decided to believe it, can result in this kind of reaction.

      Even people who the greater majority love, like say Pat Flynn or Darren Rowse, have haters. It’s human nature, and actually a sign that you are starting to have a real impact when the haters start to surface.

      My advice is to judge things purely on your own experience. The great thing about internet marketing and all the people who work in that space, is that we give away a whole bunch of free training. You can study and decide whether it is useful or not.

      Watch Ed’s videos. Do you like them? Are they helpful? Would you like more help? If yes, then continue, if not, move on.

      If you don’t like the materials or don’t like how something is being sold to you, then don’t buy. I find it truly bizarre that people actually spend time, which is such a scare resource, attacking other people. I also find it incredible that people read the salty droid and believe it as fact given the style of language used.

      If someone spoke to me how the salty droid writes, I would walk in the other direction straight away. I do not hang out with people who swear and spend their entire day attacking others.

      Yaro

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