|Over the past years I have played with blogging and even had some success with an astronomy video blog. But these experiences taught me one thing: blogging is not really my thing.
I just could not keep posting on a regular basis. Blogging is a marathon, a long term commitment to putting out great content and build a loyal following over several months, maybe even years. It’s just not my cup of tea. I am not good at it.
I have been pulled more to the “traditional” IM route. You know, setting up optin pages, sales funnels, creating automated systems to sell online courses.
I do like to teach, creating educational materials, and I do love setting up systems and automating the process. But the web is full of people saying how this day and age traditional internet marketing is dying and you need to be social, be everywhere, blog, build a following on FB, etc.
In other words, you need to put yourself out every single day and create content day in and out on various social platforms. If you don’t do it, you won’t survive for long. At least, this is the impression I get.
So I guess my question is: what’s your take on this?
Am I doomed if I try to build automated sales funnels around my courses (my niche is positive psychology and well-being) without building an authority blog and a following first?
As I look around on the web, many marketers still follow this approach (like Eben Pagan, Jeff Walker, Rich Scheffren, etc). Their approach resonates with me more than the “social, web 2.0 or whatever” approach. But I constantly doubt myself.
Is driving paid traffic to a squeeze page then following-up with solid content, video series, webinars and yes, a pitch too at the end still a viable approach these days?