This podcast is about positioning statements and strategy. If you are receiving a lot of leads but not converting many, perhaps your positioning is off and could use a re-think. Positioning, in essence, is what you are to your customers. It’s all about perceptions and if your positioning is a little off you might find the wrong type of client asking for services you don’t provide. If you get your positioning right then potential customers know exactly what you do and will come looking for you when their needs match your solutions.