What I Have Been Up To In Melbourne And Can You Tell Me Which Cover Design You Like Best For My New iTunes Magazine?…
Now that I am more settled into Melbourne I have had the chance to attend some of the cool events going on in this city.
The highlight so far was Startup Grind, featuring a fireside chat with Tony Wheeler, who with his wife, was the co-founder of Lonely Planet, which I am sure you have heard of.
Tony was an engaging speaker and I have to say if I have lived half the life he has when I am his age I will be very satisfied.
Tony explained how he started traveling with his wife from England, down to Afganistan in a van, then on to Asia and eventually spending some time in Australia.
This led to the idea to write and publish a travel book, the first ever Lonely Planet guide.
The book took off, leading to more books, and eventually a 500 employee empire, based in Melbourne with books being sold all over the world.
In 2007 Tony and his wife sold the business to the BBC for over $200 Million, retaining 25%, until 2011 when they sold out the remaining shares for $40+ Million.
As Tony mentioned during his talk, he now has more money than he could ever spend in a lifetime.
Currently the Wheelers invest a lot of time working on various charities. He mentioned they have over 80 programs running, which I have to say is an impressive way to use their time and money after such an amazing run with their business.
I certainly felt inspired by Tony. I was especially impressed how he was, and still is, primarily a writer, yet was able to turn that into a multi-million dollar, globally recognised company.
Paul Jennings And More Entrepreneur Events
I also attended a few other events, including a Lean Startup Melbourne networking event at the Inspire9 co-working space in Richmond.
This event was focused on several founders presenting their ideas and then a panel offering advice on how to progress towards an MVP (minimum viable product).
Just last night I went to an evening with author Paul Jennings organised by local publication Dumbo Feather.
Most Australians will know Paul as the man behind the books that eventually became the “Round The Twist” TV series, which was a favourite during my younger years growing up in Australia.
I was inspired to hear that Paul did not start his writing career until he was almost 40 years old. This gives me hope for my own writing career beyond blogging.
Amazingly enough, Paul’s career was delayed because when he was 14 years old he submitted a short story to a woman’s magazine, which promptly rejected it. He took that feedback to heart and did not start writing again for another 20+ years!
Which Magazine Cover Do You Like Best?
Continuing the theme of publishing in this newsletter, I am excited to announce that the name of my new iTunes magazine has now been selected.
I’m calling it Blogology.
Needless to say, it’s about blogging.
My designer has done up three different mockups of possible covers.
I put the three samples into a blog post and am asking my readers to give feedback on which cover they like the best.
Please head to my blog post and leave me a comment to tell me which you like best and why -
Which Blogology Magazine Cover Do You Like Best?
I am a busy working behind the scenes to coordinate with my designer and editor to put together the first edition.
I am also organising myself an Apple developer account in order to submit the App that delivers the magazine.
It’s all new and exciting stuff, which I look forward to sharing with you soon.
I hope you are having an inspiring week.
I’ll talk to you in the next newsletter,
P.S. If you have any questions about blogging or selling information products, just hit reply to this email and let know where you are stuck (and yes I really do respond to emails personally…eventually!).