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Lance Nelson: How To Start A Blog About A Ski Resort In Bulgaria And Turn It Into A 60,000 Euro Income Stream

By Yaro Starak
12 Comments

If you ever needed inspiration that a small niche passion could be turned into an an income stream large enough to quit your day job, using just a blog, this is the story to listen to.

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

Lance Nelson had a proper career as a corporate employee for various banks and financial institutions in the UK. He wasn’t happy however and was dreaming of the day he could quit his job and improve his lifestyle.

Lance Nelson

He was already a regular skier at the Bansko resort in Bulgaria, and decided that was his passion and would be the subject of his blog.

Lance enrolled in my Blog Mastermind training course back when it was first offered. During after-work hours he got busy writing articles about Bansko and skiing.

It was a slow journey, but Lance kept the faith. He continued to work hard and celebrated each small sign of success.

Step-by-step he built up his income streams, which include advertising, selling ski packages and newsletter sponsorships, until he was making enough money to live comfortably in Bulgaria.

Lance quit his job and now lives in Bulgaria full time, continuing to build his online business empire around his Bansko blog. Today he makes over 60,000 Euros a year and enjoys a much better lifestyle in Bulgaria.

I Thought His Niche Was Too Small

lance-nelson-interview2When I heard that Lance had picked not just a specific sport like Skiing, or not even a specific country for skiing, but had targeted just one ski resort for his blog, I thought that’s way too narrow a niche to make a full time living from it.

Well I was wrong.

Lance proved that if you have a subject you are passionate about that includes some aspect of commerce around it – in this case people spending money to go on ski holidays – you can make a living from a very small niche blog.

Listen to this interview and you will hear the exact steps that Lance went through to start his blog, what articles he wrote, how much traffic he attracted and what income streams he uses to make money.

What We Covered During The Interview

Here’s what we talked about during the interview -

Relevant Links Mentioned in this Interview

Where to Find Lance Online

Enjoy this interview with Lance and I’ll speak to you on the next podcast.

Yaro Starak
Entrepreneurs-Journey.com

Downloads

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

Text Version

Click Here To Read The Transcript

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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12 Comments

  • A very inspirational story! It’s great to see someone who stuck with it and is now seeing the rewards for his work. Like you, I would have thought that a blog focusing on one ski resort is too narrow of a niche to make a full-time income, but good for him.

    • I know, so incredible but in some ways so obvious.

      I wonder if any of my Aussie or Kiwi friends who love skiing are going to listen to this and start a Queenstown Ski blog or a Perisher Blog :-)

      • Dan

        That’s Jamaican bobsled team advice :). They came in last place.

        Australia and skiing = no.

        Australia and surfing = yes.

        • Hey we have snow down here too! Maybe not a lot of it, but there are mountains and everything.

          Yaro

  • This is so inspiring. I should implement other income streams on my site as well. Thank you so much for this!

  • Excellent Yaro!

    You need to have faith on this journey because the going is slow sometimes. I can attest; it took me 4 years to begin making money, to the point where I could travel the world and do neat stuff.

    Blog about something that you fell in love with and you’ll naturally attract like-minded folks, Keep at it, until you get it.

    Thanks! Tweeting to my 27K followers ;)

  • This is great and very inspiring. Truly with passion you can move the world. Passion is the power that gets the seemingly impossible done.

  • Yes, Lance Nelson might tell to us that “never give up” and always focus on what we do, blogging .etc

    Very Inspiring anyway. Yaro!

  • Such a great and inspirational story. Passion is such a wonderful motivational tool, I’ve seen it improve so many people’s jobs. Thanks for sharing!

  • Certainly very inspiring. Making 60,000 from one blog is really something and not an easy thing to do. But some of the things you did to attract traffic is quite interesting.

  • I never thought from ski niche can be a profitable niche in the online world. Very inspiring story.

  • Joe

    Just listened to this and have to say its a great story.

    Lance is really living the dream. I kept expecting you to say how much 60,000 EUR is in $ or £ as I couldn’t remember the rates, but I just checked and it is a lot.

    I hope the app business goes well and he continues to do well with his blog.

    Joe

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