A Rarely Talked About Traffic Strategy That Almost No One Uses…
Here’s a little flashback in time for you…
It was the mid 2000s, I had recently surpassed 1,000 subscribers to my RSS feed (this was back when RSS was all that mattered to bloggers).
The blog considered the “leader” at the time was none other than Darren Rowse’s Problogger (things haven’t changed much).
He had about 5,000 subscribers, a huge audience at the time (maybe things have changed!).
I was so obsessed with traffic back then. Everything was about making that little feed counter increase.
Some of that was ego driven. I wanted to claim my spot at the top of the echelon of bloggers, to be someone who mattered – and traffic counters were what mattered!
A Traffic Technique No One Else Used
Growing traffic back then was not much different to growing traffic now.
Although the tools have changed, essentially as a blogger the goal is to get your content featured on as many other sites as you can.
During the early days of blogging you aimed mostly at other blogs. Today you do that still, but you add social media and multimedia into the mix so much more.
I did all the usual traffic building things, but I also did something no one else did…
I bought another blog to grow my audience.
It made sense to me. Big companies did it all the time, buying other companies to expand their reach and add new income streams.
Why couldn’t I buy a blog to reach new readers and add new income streams too?
Most bloggers don’t think like companies, and to be honest I didn’t either back then. That was until I had the chance to buy a blog.
Think about this, when you buy a blog you instantly gain -
- A new audience already engaged with content about a certain topic
- A source of new subscribers to your newsletter, whom you can build relationships with and sell your products to
- An immediate increase to the number of pageviews you have available to sell to advertisers
- New advertisers who are already buying ads on the blog you bought, who might pay to sponsor your other blogs/sites
- A new audience you can promote affiliate products to, including your best selling subscription products for repeat affiliate commissions
- Top ranking pages in search results for keywords you didn’t rank for before
- An overall increase in the value of your business, thanks to adding a new income producing asset
I could write entire articles about each point above, but at least you have an idea now of the potential.
This is no average traffic technique. It’s by far the most powerful strategy available today.
Yet so few people do it…
Why Don’t More People Buy Blogs?
The challenges with this strategy are the costs involved, the difficulty of finding a good blog to buy, and the big one I believe – a fear of failure that it won’t work and you will lose your money.
Those are all legitimate concerns, but when the upside is so big, you really need to consider this strategy.
Let’s take the typical example of a blogger who covers “growing tomatoes”.
You could head out and seek blogs that cover growing other foods in the backyard, like growing carrots, or potatoes, or backyard farming in general, or herbs, or even cooking with farm produce.
The key is to focus on target audiences.
You don’t have to buy a blog about exactly the same thing as what you already do, just find sites that have the audience you want.
This is such an important point.
You can win with a blog acquisition strategy when you have a brilliant way to leverage your new purchases.
You might have your own products to sell, or an email newsletter that is strategically designed to sell affiliate products, or advertisers hungry for more people to promote to.
These are advantages you have that allow you to LEVERAGE a new blog in ways other people can’t.
That’s powerful because you have a way to get a very rapid return on your investment.
Even if you just buy a blog so you get a new stream of traffic, you are doing something almost no one else does.
Can you think of a quicker way to add a hundred, two hundred or even one thousand new readers to your audience in a day?
This audience is about as targeted as you can get, and is not going to be a one hit wonder, bouncing away never to be seen again.
You own the traffic source, it’s not a temporary moment of exposure on another blog that quickly dissipates.
Start Small And Grow Big
Given you have to invest money to get started, it’s a wise decision to start with smaller blog purchases to begin with, until you feel comfortable with the process.
You can then expand, potentially adding more than one blog to your portfolio, or even buying other types of sites.
You might buy a site that sells a product you can sell to your audience. Or perhaps a piece of software or tool you can provide to your people. Maybe you will find a niche forum or social network that perfectly matches what you already do.
You can buy any of these things if they combine well with your audience to augment what you already do and grow your business.
All these options are potential sources of new traffic, new leads and new income streams.
The first step is to get educated.
You need to learn where to look, what to look for, and how to assess a site to prepare yourself to make offers.
I cover all of this and more, in my brand new guide…
How To Buy And Sell Blogs And Websites For Passive Profits
Learn The Secrets To Passive Income From Investing In Blogs And Websites Part Time
You won’t find as comprehensive a training package on buying and selling blogs and websites at such a low entry price.
Find out more here -
How To Buy And Sell Blogs And Websites
This is not just a great way for someone new to get started by buying their first money making website, it’s also an amazing growth strategy for an existing online business.
To your blogging success,
P.S. Make sure you check out the bonuses I am including with this e-guide package.
There’s a live workshop presentation I did revealing all my case studies, a sale prospectus I used to sell a website for $100,000 and five interviews with other people who have bought and sold websites.
You can sample all these bonuses and the guide itself right here -
Download Samples Here (look in the sidebar)