How important is your company identity? Like every well-worn cliché, an identity performs the same base function of quick recognition. With an austerity of words, visual identities quickly associate and touch deep emotional centers. Instinctual reactions are not easily undone in the viewing public. Why is a picture worth a thousand words? Because pictures are received by the right side of the brain, your emotional center. While words must be translated through the logic center of your brain, pictures go right to the heart of the matter, so to speak.
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