Chuck Frey has an interesting niche, one you might consider very old-school and probably because of this, not something you have thought about adding to your own business.
Chuck makes money from directories.
Do you remember directories? Those old style sites that list links to websites which you can search or manually dig through?
Chuck suggests that you consider adding a directory – like a resources page with links to relevant websites, tools and products – to your website or blog. This adds value to your site, but can also become an income stream.
As you will learn about in this interview, by charging a price for a premium directory listing, you can add a new and very passive income stream to your blog.
All you need is the traffic to justify charging for an entry in your directory and perhaps a little groundwork to find paying advertisers.
Hands Off Income
What I really like about this method is that it allows you to monetize an area of your site in a way that most people do not.
I bet if you are a blogger right now you probably have a resources page, which you link through to products and services via your affiliate link.
That’s standard advice for bloggers – sell affiliate products via a resources page.
How about charging $1,000 a year for a premium advertisement on your directory resources page, then locking in five to ten sponsors?
You just need them to sign up at the start of the year, pay the annual fee, and that’s it. You know how much you are going to earn and receive it up front.
Assuming of course you have traffic and deliver clicks to your advertisers, this could become a very stable, low-labour income stream to add to your business. It could be a full time income source if your site has enough traffic.
If you are confused by any of this, have a listen to the interview with Chuck. We cover all the basics, including how Chuck has made money with his own directory, how he sets things up and how he recommends you get started.
Make sure you check out Business Directory Profits, which is the guide Chuck mentions several times during the interview.
What We Covered During The Interview
Here’s what we talked about during the interview -
- Chuck tells the story of how he first came up with the idea of paid directory listings
- We talk about Chuck’s first website directory, what subject it was about and how he set up a system to make money charging for premium listings
- I ask Chuck to explain some of the technical options available to us to manage directories and was surprised to hear him suggest just starting with a standard WordPress page you manually update (how easy!)
- Chuck talks about pricing, how he recommends you find advertisers and how to keep the process as hands off as possible
Where to Find Chuck Online
Relevant Links Mentioned in this Interview
- Pretty Links
- Office Autopilot
This is a short interview but I think you will find the idea worth thinking about.
I’ll talk to you again soon,
YARO: Hello, this is Yaro Starak, and welcome to an Entrepreneurs’ Journey podcast. Today, my guest is Chuck Frey who I got in touch via email to talk about the subject of monetizing with directories which is something I have not really ever had anyone come on my show to talk about. I haven’t written about it before either.
Chuck has actually built a niche directory as an income stream on a blog of his and is also now teaching how to use directories to make money. He’s making about $8000 to $10000 a year from this little directory in quite a specific niche of mind-mapping software so, it’s not bad for a side income stream of a blog.
Now, I know a lot of my listeners, including myself actually, anyone who has a following could potentially look at adding a directory as an income stream. So, that’s why Chuck is here to talk about that.
Chuck, thank you for coming on my show.
CHUCK: Thank you for having me.
YARO: Chuck is also a previous student of my Blog Mastermind program. So, we’ll probably talk a little bit about how that helped grow your blog. But, just before we began this interview, I was talking about Chuck’s background, he tells me he was born in a log cabin so, we’re going to have to start there, Chuck. Where was this log cabin?
CHUCK: I’m just kidding actually.
YARO: Oh, come on [laughs]. Okay, so where were you born and raised then?
CHUCK: I was born in upstate New York and grew up in the Milwaukee area.
YARO: Do they have log cabins there?
CHUCK: Further in Northern Wisconsin, yes.
YARO: Okay, we’ll just pretend you were born in Northern Wisconsin in a log cabin [laughs].
YARO: So, okay. Being where you’re from, did you have a naturally entrepreneurial upbringing or where you sort of looking at a career path because of the influences around you when you were younger?
CHUCK: I sort of found my own way, if you will. My background is as a journalist, specifically print journalism but, I ended up taking a side turn early in my career into business to business public relations and never looked back. After doing that for about eight to ten years, I got the opportunity to create a new position within a trade association to put them on the web when that was brand new and worked there for fourteen years, managed the growth of that including the association’s website, and websites for several large trade shows which is where the whole directory angle comes in.
I took what I learned from that and created several web properties. One of them was InnovationTools.com which I printed from 2002 until last year and at that point, it was absorbed into another site, another innovation site from Europe.
But, during that decade, it was the world’s largest innovation portal site and the mind-mapping software blog which is the other major site that I run is kind of an offshoot of that focused specifically on visual mapping software.
YARO: So, were these sites that you started, were you just… It sounds like you like your job enough. You were doing it for fourteen years. So, did you start these side projects just because you wanted to explore other interests or were you sort of thinking, “No, I’m ready to quit the rat race and move on to one of my own business?”
CHUCK: The intent was to start it as a part time business and hopefully, grow it into full time. That hasn’t quite materialized with the problems with the economy but, it’s been a nice add-on to my income. And, I find that there’s a nice synergy between what I do on my own time about my web properties, and what I do for my full-time job. They kind of cross-fertilize each other.
YARO: You mentioned you were at trade shows and you’ve got the idea for online directories from there. Can you explain that?
CHUCK: Most trade shows these days have virtual trade shows, websites that are primarily directories to help people who are going to be attending a show or perhaps they’re not going to the show, but they still want to know about all the latest and greatest products that are going to be produced there. These virtual trade show directories provide a way to bring buyers and sellers together.
For people who are going to the show, usually there is some way to put them on a shortlist so, when they hit the ground, they can be very efficient about walking that show and seeing the shortlist of key exhibitors that they want to see.
But, even if you’re not going to the show, there’s still a lot of value there in that you can learn something about what the company is exhibiting. Usually, it’s a new product or service or technology and click through to the vendor’s website. I found these to be very, very effective in the B2B markets that I was working in for this trade association and decided to try my hand at that on my own properties, and in the process, learn quite a bit about what works, what doesn’t, what you have to do to attract advertisers and more importantly, keep them renewing year after year.
YARO: I’m curious, the physical trade show directories, did people charge that because I thought it was just a case of if you are an exhibitor at the trade show, you just get put in to the directory. It’s just like a helpful service, or is there actually a component where you can pay money and get a premium listing or something like that.
CHUCK: That’s it exactly. And, that’s what intrigued me was the ability to monetize it. Those companies, particularly, the smaller ones that are almost invisible to the end user, they really need help standing out in a virtual trade show, kind of level the playing field if you will, helping some of the small people to attract customers to contact them online, as well as see them at the physical trade show.
YARO: Okay. Do you know what they normally charge for something like that?
CHUCK: It varies. But, it’s a significant amount of money for the trade shows that I was promoting. One of which was the largest in any industry in North America, in the years in which it was held which is like every three years.
YARO: And, what was the topic to that one?
CHUCK: Construction equipment.
YARO: Oh, interesting. Who knew construction equipment was so popular.
CHUCK: Oh, it’s a gigantic trade show about a million and a half net square feet.
YARO: I guess, you got to get the equipment in there, right?
CHUCK: Yes, you do. And, frankly, the size of the show was a factor and why these virtual trade show directories were so important because a lot of these little vendors with 10’x10’ or 10’x20’ booths just got swallowed up by all these enormous exhibit space.
So, it’s really critical that they get on that short list and then, have an opportunity to tell their story which was the part that intrigued me with the directories that I created.
It basically brings buyers and sellers together. It gives the seller in the case of my mind-mapping directory, to tell in their own words, what makes their solutions special. It is a very crowded niche by the way so, customers are confused. They know there’s a lot of solutions out there. Everybody is screaming at them but, they don’t really know what makes each one different and which one they should select.
So, the directory brings all these together in a very condensed format. It gives some of the smaller startup companies a chance to tell their story which you can’t really do in a banner ad but, you can do in a headline in 50-75 words and it becomes a source of leads for them, as well as providing useful service to the person presenting the website.
YARO: Right. When I think of directories, I only think of like an online basically, a bunch of links to other related websites. It’s one of the oldest formats back in the day. It was an SEO technique actually. You’d go get your site listed in Yahoo Directory and any other relevant directories before. That sort of became a less effective SEO technique. But, back then, you just, you would go a site, you’d enter your website’s name, URL, click enter and you can be listed in whatever category you selected once you’re approved.
Maybe you can write a paragraph about what you’re doing. But, it sounds like these directories, there was a lot more space for telling the story by what you are saying.
CHUCK: Yes, absolutely. And, you mentioned that type of early web directory. I had created one of those on my InnovationTools.com site. It was basically a hierarchical multi-level subject directory to the broad topic of innovation and I discovered, since it was database driven, it was fairly easy to have my developer add some features to that. So, for those vendors who wanted to stand out, particularly if it was a crowded niche they were playing in, they were more than willing to pay some money to make sure that they were above the fold, that they were the first in the listing of 20 or so companies so, customers could find them more easily.
YARO: Was that your first taste of monetizing a directory?
YARO: Okay, so at that point, how big was your innovation site?
CHUCK: In terms of traffic?
YARO: Yes, because I’m curious, normally, I think of a directory as something that in order to deliver value to the people listed in the directory, there has to be some kind of traffic. But, you’ve got some fairly niche-specific subjects here. So, I’m thinking we’re not needing tens of thousands of daily visitors to make this a profitable venture. Why I’m asking this is there might be someone listening to this who has a small cooking blog that’s only on vegan cooking and they only have 500 visitors a day or something.
So, it’s not huge. It’s not small. And they’re thinking now, “Maybe, I could add a directory to what I’m doing and list all the different vegan restaurants in America.” Or, something like that or give that option and see if I can also then make some money from premium listings and so forth.
So, I kind of want to tie it back to the listener and sort of think how much traffic do you need to make this potentially work?
CHUCK: At its peak, InnovationTools.com had about 200,000 uniques a month. The mind-mapping software blog maybe has about 5000 uniques and it’s quite profitable even at that smaller level of traffic.
YARO: Okay, so 5000 uniques is not a ton but, less than 500 a day. So, okay maybe tell the story here. You’ve seen the idea in trade shows. You already had your Innovation website at that stage and you already had your mind-mapping site or did they come later?
CHUCK: The mind mapping site came later.
YARO: Okay, so you had the innovation one and then, you think, “Let’s see if this will work as a directory format.” To begin with, I’m assuming, you must think, what software do I use? Is that how you went about this?
CHUCK: On the Innovation Tools site this, hierarchical directory that I was talking about was database driven. That was custom written in ASP with a SQL backend by a developer for me. But, on the mind mapping software blog, because it was kind of an experiment to create more lengthy listings and enable links not only to the vendors website but, also their social media channels, I just simply built that out as a WordPress page and that seemed to work fairly well because these things are updated in frequently so, it was manageable in that way.
YARO: Okay, so you say, WordPress page, you mean you just hand enter new entries into the directories? Is that…?
CHUCK: I basically hand edit the page. I’ve got a table with all of these information in it. I’ll pull it out into Dreamweaver, tweak it there, and then, paste it back into the WordPress page.
YARO: Wow, so, it’s not even running any custom software. It’s just WordPress.
CHUCK: No. And, there are custom software solutions out there and I do cover those in the Business Directory Profits eBook.
YARO: What do you recommend nowadays? That’s obviously a very, very simple solution. I can imagine if going to maybe a slightly larger niche, if you’re getting quite a lot of submissions a day. You don’t want to be going and editing a page on your WordPress blog manually. It will take a lot of time. So, you prefer to maybe just click on an approve button and some software.
So, what do you recommend in terms of software?
CHUCK: As I said, I list them in my book. I haven’t really reviewed them. I gathered together descriptions of them in one place and they really vary in what their purposes. Some of them are designed for creating this multi-tiered hierarchical goal directories. If you’ve got a very large space in which you’re publishing and you want to be able to accommodate many different types of products within that niche then, that’s a good solution.
And, by the way, these are all database driven. They are not manual. So, they do have the workflow that you were talking about where people can submit their own listings, pay with their credit card and then, it gets staged until you have a chance to approve it.
And then, there are other directories that are more suited for local directories say, within a region of a country or a particular tourist area for example, where there may be a lot of services and businesses that people want to know about whether it’s hotels, restaurants, local attractions, that sort of thing. There are specific WordPress directory products that serve just that type of directory.
YARO: Okay, I’ll give you a chance to mention where to get your eBook now because it’s probably… The first thing you want to see is a list of software options. I’m sure you could go to the WordPress plugin directory and look up directory plugins and even just do a general Google Search to find them.
But, give us your website address for the book, Chuck.
CHUCK: It’s BusinessDirectoryProfits.net.
YARO: Okay, and so, let’s say, we picked a tool, whether it’s just going to be even a basic WordPress page, or we’re going to install a custom plugin, what’s your tip for this?
I’m assuming I’d come up with some categories that will be right for my audience, and how do you sort of decide pricing and what to offer for premium, all those little things with the directory.
CHUCK: First of all, I think it’s really important to tailor the features of the directory to your audience so, have a keen sense of who your audience is, maybe even create some personas for that, and then, look at what the natural categorization of your niche is and start to lay that out either in an outline or a mind map so, you have a sense for what to make up of the spaces and then, take a look at how many vendors are within each of those sub-niches to see if there’s a critical mass of people who could advertise within this or have sponsored listings.
YARO: To me, the obvious example is if you’re in a product-focused niche and you’re going to list all the products. That’s what your mind-mapping software blog does, right? So, just for anyone who wants to check that out, you can go to mindmappingsoftwareblog.com and click the product directory and you’ll just see this basic page that Chuck has created with these products listed.
Now, that makes sense if I love tennis, I have a tennis blog. I could list all the tennis rackets and tennis balls for sale in the directory and I could potentially charge premium for any companies who want to get higher listings or bolder listings or things like that.
The thing I guess I have concerns about is convincing people to actually spend money on this. I could go there and manually add… Well, maybe let me ask you this question. Do you recommend people manually fill out the directory themselves first? Or, do they sort of hope that people will come and find it and fill it out? What’s your recommendation?
CHUCK: It’s really a multi-faceted approach. I would start out with just the basic WordPress page until you know what the demand is. I should mention at this point that I’d point out in the book that this is not for every blog as you surmised that specifically for those that are focused on products or services within your niche, if you’ve already been doing product reviews, on whatever your topic is, that is like the perfect prospect for this type of directory because you’ve already got traffic, you’ve already got readers coming to your site, hungry for that type of product information, and now, you’re just putting the cherry on top if you will in giving them another source of value that they can extract for visiting your blog.
YARO: Okay, and what’s your recommendation for what I said about filling it yourself or waiting for people to come?
CHUCK: Couple of things… Number one, once you’ve developed a pricing scheme and I give some recommendations in there, typically for my mind mapping blog, I’m asking $1200 a year but, I’ll discount that to $800 or, I’ll offer some other sort of incentive to sign up, say eighteen months for the price of twelve months. You may even give away a couple of listings if you’ve got a company that’s really made a commitment to your blog in terms of advertising or other sort of sponsorship, throw this in as a freebie as a thank you for supporting your blog.
I have one listing in my directory where I have actually developed a partner arrangement with. He doesn’t pay me anything for his company’s listing but, he helps do some tweaking and some design work on another blog that I run.
And, it’s going to take a bit of experimentation, see what kind of push back you get. Obviously, you need to come up with a list of prospects and do some marketing to them. What I recommend is you try and get at least four to six listings there, just a nucleus of advertisers and then, you need to promote it aggressively to your readers.
It’s kind of a chicken and egg type thing. You have to sort of do both simultaneously because the advertisers aren’t going to be interested if there’s not traffic to that page but, you have to build a traffic. Do you understand what I’m saying?
YARO: Yes, of course, the classic networks effects problem like all of the sites have at the start.
YARO: So, how do you do that? Did you just sort of juggle like you keep telling people you got a directory…? I mean I was thinking let’s say, as an example, for Entrepreneurs’ Journey, my own blog, I could put products in there that I’ve used or I recommend. There’s certainly a lot of things like Aweber software, and then, of course, WordPress and WordPress plugins I’m using, membership scripts I use for my programs, and even courses and things that I’ve taken and recommend.
So, I could go and create the hierarchical structure around those sort of categories, and maybe I can even have a public listing of other blogs to help my followers get some exposure for their blogs.
Let’s say I’ve done that but, nothing is in there yet. Here’s, I guess, an important question for me I’d be curious about like there’s obviously an opportunity to do this with affiliate marketing because I could fill my directory with links using affiliate links to sell these products and services. So, I don’t necessarily need I guess, to have paying sponsors straightaway if I potentially have traffic.
But, on the flip side, I might want Aweber to give me a thousand dollars a year to be in my directory as opposed to promoting him as an affiliate. And, I wouldn’t even know, I think if I was going to do this, I would try and fill it with something to begin with myself, not getting any paid advertisers just so that, once I put the word, “directory,” on my navigation bar and write a blog post and tell people that it’s there, then it’s not empty completely. Is that the sort of thing you would suggest?
CHUCK: Yes, absolutely. And, I talk about that in the book that if you have some existing affiliate relationships that you can use some of those to seed this directory. But, I caution readers to be careful how they do that. You can’t just fill it up with anything and everything. These need to be products that you really believe in and use otherwise, you’re going to destroy your trust in the process.
YARO: Mm-hmm, that’s a good point. I’ve seen a lot of directories that are pretty much junk, just people filling everything in there. So, it’s almost like less is more, only having a few key things in the directory might be better than this putting everything you find into it.
CHUCK: One of the things that I found when I was getting ready to launch this mind mapping directory is I went out to all of the vendors in this space. And, these are people who I have relationships with. I’ve reviewed their software for years. I’ve helped them with other marketing campaigns like single sponsor emails and things like that and I basically said, “Here’s what I’ve created. Here is the pricing model. Here are the specifications and what you need to send me for a directory listing and it’s first come first serve.” And, those companies that were most eager to promote themselves jump at the opportunity because they realized if they got to be above the fold, that was obviously a really good thing and my top couple of advertisers have held on for I think three to four years now and they will not let go of it because they know they’ve got a premium position in that directory.
YARO: Yes, interesting. I noticed you really have this sort of attitude where let’s keep three or four companies or give me a $1000 or whatever a year and just keep them paying rather than sort of trying to fill it up with lots and lots of people. It’s just lock in a few guys who are getting value from it and that’s a fairly consistent income stream. It’s kind of like a permanent advertisement on your site in a lot of ways.
CHUCK: Yes, it is and I’ve made a conscious decision in the mind mapping software blog just to focus on those software vendors for a couple of exceptions.
There’s one site called BiggerPlate.com that is a huge gallery of mind maps that you can download and use in the software, kind of just a jumpstarting off point or, just for inspiration to understand what the software can actually do. And, I’ve given them a complimentary listing because they have started up some conferences and I really believe in what they are doing and the publisher of that site does some things to help me out as well as some complimentary advertising so, it’s kind one hand watches the other arrangement.
But, I’ve limited it consciously to just the vendors of mind mapping software and as I have conversations with companies, as new companies enter the market and we start to talk about ways in which they can promote themselves, a directory listing is one of the things I would keenly recommend that they do.
YARO: Yes, I can really see that as an easy sell. If you are already offering banner advertising on your site, even just as a bundling tool like you mentioned earlier as a way to close the deal, “Listen, I’ll give you the banners and I’ll also allow you to have listing in the directory,” just added benefit, added bonus.”
It’s a simple thing to do really and I don’t know. I think people are always hesitant about banner advertising because of the nature of banner blindness and if you don’t like advertising. But, a directory doesn’t seem to have that negative feeling as much as the banners do.
So, it feels like it’s text for starters and it’s content so, even if it is a promotional tool, it actually can be quite helpful especially if it’s very targeted like you’re saying. You can go to a mind mapping software blog to have a look at mind mapping software products. So, your directory is basically content that happens to be advertising as well.
CHUCK: Yes, and it’s consistently ranked number two or number three out of all the pages on my blog, month after month so, obviously, it’s filling a need.
YARO: Okay. Well, I don’t think we have much else for us to talk about with the actual directory planning, Chuck because I think it’s a fairly straightforward concept. By the sound of things, you’re recommending, correct me if I’m wrong, you start with a WordPress page that you manually update with text and you can see that in action on Chuck’s blog, mindmappingsoftwareblog.com.
He’s just got a picture with the products with paragraph and a title for each of them and if that’s going well, you can look to switch to a software script which are available and you can check out Chuck’s guide for that which again, what’s the address for your eBook?
CHUCK: And, if I could point out just one more thing that we were talking about the fact that these were mainly text, that has turned out to be one of the cool things for advertisers because if you look at what they need to do in order to play in this, anybody can write texts. They probably already have boxstrats or product shots or logos that they can send you. They don’t have to go to their ad agency or to the creative person and have a banner designed. So, it’s actually quite easy from their standpoint.
YARO: Are your links in your directory follow links like from an SEO standpoint and actually providing benefit too, right?
CHUCK: Yes, and I actually use some external link tracking so that, when it comes time to renew, I can point to how many times each of the links within their directory listing have been clicked on.
YARO: Okay, what’s your software for that?
CHUCK: BudURL.pro I think is the website address.
YARO: I guess you could just even use something like Pretty Links if you’re on WordPress which is a plugin and just create a link for each product and report that back. I’m assuming a lot of the directory scripts also provide that data as part of their built-in features.
YARO: Okay, now the good techniques. So, you’re basically giving people stats to show the start of a new year, “Listen, you had 10,000 clicks this year, do you want to renew? $800.” They’ll look at the numbers and go, that’s pretty straightforward.
I love the fact that it’s yearly too. It’s the sort of thing where you almost could lock in 20 advertisers at $1500 a head and then, you made your salary for the entire year at January which, for those lifestyle bloggers, listening to this, I think they love the idea of having your cash sort of at the start of the year and then, you can just sort of cruise around with the rest of the year, if that’s what you want to do.
CHUCK: Well, as you accurately pointed out at the beginning of our talk, Yaro mind mapping software is an incredibly narrow niche. If you have something a bit wider, you can actually do quite well with this.
YARO: Yes, I can see. I’m quite tempted to have a go myself. I’ve thought about expanding a resources page. There’s quite a few bloggers in MySpace who have a page on their blog but, they list the resources that they use. It’s very centric to their business and what they’re using. They don’t really go beyond their own tools and that’s very similar to a directory but, it’s smaller I think. Well, maybe not that small. There’s the one I’m looking at your site. It’s quite small, too.
But, the difference between a directory versus a resources page, the resources page is pretty much purely about affiliate income where a directory, you’ve got the opportunity to do affiliate income plus take some paying sponsors which just makes the resources page better.
So, I’m thinking now, maybe I’ll call my page a resources directory instead and then, have the option to take paying advertisers there.
CHUCK: Yes, the semantics here aren’t just on the surface. Kind of the main mission of a directory is to help people find solutions. They can go to Google and they can find the vendors who make a particular type of product or offer a particular type of service but, it’s interspersed with all sorts of other crap. As you’re well aware, if you use Google or any of the search engines, this is a very distilled list of the best companies in that niche. It’s kind of an executive summary of what each company does. So, there’s a lot of value there. A visitor can actually compare and contrast them and decide which ones they want to click through on and learn more about.
YARO: Which to me would highlight the need for you to be selective with what you allow in your directory, then. You can’t just pick anyone and everyone.
CHUCK: Yes, right.
YARO: So, it’s almost like the concept of, like I just mentioned, Resource Page / Directory, it’s like you almost want to, instead of just saying, “This is what I use, this is what I recommend and you can choose from.” So, I currently use Office Autopilot to run my newsletter but, I also recommend you check out Aweber, MailChimp, GetResponse as they are all good reputable services and you compare and contrast them, and I might put them all in my directory with affiliate links, of course to start with. But, if I notice the clicks are working, I could say, “Hey, Get Response. Do you want to pay for a premium listing? I’ll put you first on the list with bold or something like that for a thousand a year,” and see if they are interested. Is that the sort of thing you’re talking about?
CHUCK: Yes, absolutely. And, one other point I want to bring up. You talked about the idea of an annual fee that it’s really easy for them. Some of the companies, particularly within the niche that I’m writing about are fairly small and entrepreneurial and the idea of paying $800 or $1200 is a big chunk for them.
So, don’t be afraid to be creative in your pricing. I’ve actually created a button on my advertising page that allows them to sign up for $100 a month via Paypal. Just help to manage their cashflow or perhaps you take payments quarterly and that might be a good way to let somebody in kind of a trial basis. Just have them try it for three or six months. See if it works for them rather than making a full year commitment.
YARO: Pricing, playing with pricing. Yes, that can certainly help. And, depending on your niche, that’s very specific to your niche, I’d say.
YARO: Okay, Chuck, what are your plans for the future? I know you’re still working your job and these are the side income streams. Are you looking to bring out new websites and create more directories and so on or, grow this one, or what you’re doing?
CHUCK: Well, I want to grow it. I’m in the process of redesigning it so, it’s a bit more compact and so that, it plays well on mobile devices. That’s one of the things I’m looking at because that’s obviously a growing area waiting for people to access information. Potentially other directories, like the Innovation Tool site I talked about without telling a big, long sorted story, I got into a joint venture that went really badly and I lost the site in the process.
But, I’ve always had a very strong interest in creativity techniques and tools and that’s something I consider myself to be more of an expert in than the broad topic of innovation because I am actually a bit of a corporate innovation practitioner so, the thinking is to potentially create a new blog focused around creativity tools and techniques and helping people take their thing into the next level.
YARO: Okay, looking forward to seeing you get that out the door and just a reminder for people listening in, MindMappingSoftwareBlog.com to check out the actual directory that Chuck has in action and also BusinessDirectoryProfits.net to download his eBook. I’m assuming there’s an email opt in there to get the book, correct?
CHUCK: It’s actually for sale there. I’m in the process of creating kind of maybe four or five page summary that people will be able to download for free just to get a sense of my thinking before they actually invest in the directory and eBook.
YARO: Yes, I have to tell you, you got to get yourself a free newsletter before you start selling that book, I think, Chuck. It’s hard to send people directly to the sales page. I want to see some samples, some free training, maybe a five-day email course or something like that will be nice.
But, it’s up to you. You know that’s what I teach so…
CHUCK: Yes, I’m working on it.
YARO: Awesome. Okay, thank you, Chuck! Any last words before I wrap this up?
CHUCK: No. Thank you very much, Yaro.
YARO: All right. Thanks Chuck for coming on my show.
Everyone who is listening in, you know where to go. If you head to Entrepreneurs-Journey.com, you can get more podcast interviews like this or you can Google my name which is YARO. If you haven’t done so yet, please subscribe via iTunes and make sure you give me a lovely five-star review as that helps my podcast and since this is free, that’s all I’m asking you to do in return is to just give me that review and subscribe on iTunes.
That’s it for me. Thanks again for listening. I’ll talk to you on the next interview. Bye!
I hope you enjoyed that interview with Chuck Frey and you’re now thinking about potentially adding a directory as an income stream to your business. Before you go, please do come and check out my EJ Insiders Interview Club if you’re looking for more amazing interviews like this.
You can go to www.ejinsider.com/interviews and join the club there. You’ll get two new interviews minimum each month, although I sometimes include a bonus interview as well. You’ll get access to my entire back catalogue in the podcast archives as well as my bonus interviews that were only released in my paid training programs.
So, you’re getting basically every single interview I have ever done as well as a brand new stream of two new interviews each month. On top of that, you’ll also receive action plans which are handwritten by me. What I do is I listen to the two interviews that I did that month and I extract the key leverage points from my guest. So, I’m looking at what I believe are the things they did that resulted in the exponential result and there’s always one or two things that people do that really takes them to the next level.
So, what I try and do is take out those points, simplify it and present it to you in an action plan that’s somewhere between ten and twenty pages. I also give you some steps you can take. It is an action plan so, these are things that you can do to immediately action the leverage points that these people have so, you can take away what they are doing, apply it to your business, and start getting exponential results, as well.
Once more, you can go to ejinsider.com/interviews for all the information about this club. I really look forward to seeing you on the inside. My name is Yaro Starak, I’ll talk to you again soon.