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I have a couple of short updates to start the week with.
A few people have been asking where last week’s episode of the Everything Entrepreneurship Podcast with Walter and myself is. We have begun moving the podcast to its own separate domain name and soon its own channel in iTunes as well.
You can find it and the latest episode in case you missed it, right here -
I couldn’t register the domain without the hyphen because it was taken, but since it was available with it, I figured why not continue the grand old tradition of the middle hyphen featured here at Entrepreneurs-Journey.com.
We are currently working on some new cover art for the show and a logo for the new site. If you happen to be an expert at cover art for iTunes, I’d love to hear from you.
The EJ Podcast where I conduct interviews and do solo episodes remains here on this site as it has since 2005.
When we started the new podcast I wanted a place where I could share the sort of conversations I have with my internet business friends when we talk about what we are getting up to. It was a very lean experiment – just grab a friend, record the conversation, keep it to 30 minutes, and upload it to the podcast.
After 15 episodes the feedback from our audience is good, and we are still having fun, so we decided to get a bit more formal and a bit more structured by releasing the show independently from EJ.
I’ll remind you again about the move once the new iTunes channel is set up.
You might recall last year I began working on a magazine for the iTunes newsstand.
After learning of the possibility that magazines represent – a chance to get on board when a new platform is only just gaining traction – I was excited about cementing a leadership position with a blogging magazine.
After speaking numerous times to Nathan Chan, founder of the popular Foundr magazine and Ed Dale, who gave me access to his magazine publishing platform, I decided to get busy creating a magazine, which I called “Blogology”.
As the year progressed I hit a couple of stumbling blocks with the magazine, including the first editor I hired proving unreliable and difficulties finding a good layout designer.
I pushed on though, and went as far as having a draft version of issue one ready last December.
The draft was good, but not great, not up to the standard I want it to be. I also began to realise that running a magazine, even with a lot of help from other people, is like starting a new blog, if you really want to produce something of quality, which I did.
In January of this year I looked back on 2013 and noticed I made a lot of beginner entrepreneur mistakes. The big mistake was starting too many side projects like the magazine, assuming that with outsourcers I could do it without significantly impacting work on my main focus project.
I was wrong.
Even if I do not DO the work, I still have to GUIDE the work.
The only way to remove yourself completely is hire a dedicated manager over the project – an A-Player who could organise the resources and guide the project better than I could.
The problem with that is finding and guiding the A-Player manager is just as time consuming and more costly. I have to go through the hiring processes, give them instructions, pay the manager and designer, and this was all happening before I had issue one on the stands. That is not sounding very lean at all!
I ended up wasting money and time doing everything half-assed. Unfortunately this happened with several projects last year, and it’s entirely my own fault. I’m making beginner entrepreneur mistakes thinking I could do many things at once if I just throw money at outsourcers.
I decided at the start of this year, 2014, I would streamline things back to what matters most. This meant making the disappointing decision of suspending work on Blogology Magazine for the time being.
I may yet return to the project if the fit is right and the opportunity on the newsstand is still there, but right now I have to put it into the “too hard” basket and a divergent goal not related to what my business needs now.
Although I have ceased work on my magazine I’m still very upbeat about the opportunity there. I can foresee a future where many companies have a digital magazine as a standard marketing tool – you just have to have it, like the same way you have to have a website.
Right now it’s still early days and if my focus was to create a new content platform, a magazine would be a good choice. The competition is just not there yet – it’s like blogging was like 7 years ago, or what podcasting was like a couple of years ago.
I suggest you head over to Everything Entrepreneurship and listen to episode #17, where I explain how some of my thinking changed as a result of a series of conversations and materials I studied during recent weeks.
I’ve made some big changes that are focused on simplification of what I am doing and also how I am helping my members as well.
I’ll reveal more in the coming weeks as the first manifestations of these changes occur in my business.
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