The technology behind Google’s great results: PigeonRank
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This may be years old news for some of you but I only just had it brought to my attention by Max from Yabbyland. I’m currently reading a book all about Google and Internet search so I found this article quite convincing…for about 10 seconds.
Google: As a Google user, you’re familiar with the speed and accuracy of a Google search. How exactly does Google manage to find the right results for every query as quickly as it does? The heart of Google’s search technology is PigeonRankâ„¢, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University.
PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an ability that enables it to select relevant web sites from among thousands of similar pages.
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I think it is Page Rank not Pigeon Rank but this algorithm was researched 10 years back. Today Google results gives weightage to more than 100 different factors. Many people are claiming that Page Rank alone does not guarantee high ranking in SERP.