Jun 19 2005

The Long Tail in the blogosphere

  • Written by Yaro 
  • 3 Comments... Click to Contribute

Media Guerrilla: The way I see it, most marketers (and PR folk for that matter) are used to dealing with dozens of markets of millions verses millions of markets of dozens. Meaning they’re used to going where they can get the biggest bang for the buck. In the broadcast world it’s CNN. In the print media world it’s the WSJ. In the online world it’s Boing Boing. You get the picture. It’s not Joe Blog.

The concept of a “trusted network” isn’t on a page in the marketer’s playbook right now. When it comes to online programs, I think too many companies are too focused on getting the A-list blogs to write two sentences about an announcement, while ignoring the C-list blogs that are writing two pages about the same thing.

So, while Joe Blog on the C-list may lack the reach of his blogger brethren, he still has a degree of influence on those folks who read his stuff. Even if it’s only 5 people, those 5 people follow Joe Blog because they either know him, like what he writes or they share a common interest. Regardless, there’s a level of trust in Joe. And influence is a very powerful byproduct of trust.

[ Full Article ]

As a test I wonder what would produce better results - pay $500 to an A-List blogger to hit his audience up with an advertisement, or pay $50 to 10 C-List bloggers? As you become more and more popular and consequently more and more mainstream, is the influence of a blogger’s opinion reduced?

Think about radio personalities - do you trust the word of the biggest stars or the smaller niche focused showhosts that appear more like your next door neighbour than a celebrity?

The same question can be applied to podcast hosts. If I recommend a piece of software chances are you are going to trust what I say because you believe I’ve tested it myself and found it to be a good program. However if my popularity skyrockets, I become more and more commercial, perhaps with staff and paid advertisers do you value my opinion any less?

Yaro

Forward to Friend

Email a copy of this article to a friend

* Required Field



Separate multiple entries with a comma. Maximum 5 entries.



Separate multiple entries with a comma. Maximum 5 entries.

Loading ... Loading ...

 

Comments

  1. 1
    On June 21, 2005 at 5:59 pm Hugh said:

    Hey Yaro!

    “The same question can be applied to podcast hosts. If I recommend a piece of software chances are you are going to trust what I say because you believe I’ve tested it myself and found it to be a good program. However if my popularity skyrockets, I become more and more commercial, perhaps with staff and paid advertisers do you value my opinion any less?”

    Its the web! Its all about how you frame it, and if you manage to keep you reputation clean. If you still communicate to me like you’re my best friend or a knowledgeable partner, I’m still inclined to accept you as a good buddy of mine even if I’m one of a million adoring fans. I can’t tell the difference!

    Many PC tech sites are very good at this- communicating to a very large market, whilst the market still feels like its a niche community. One that comes to mind is thresh’s firing squad (I forget the url). They’ve got a massive following, get primo access to new hardware (recognition of their reach), and yet still ‘feel’ like a niche community. Its a good trick, and probably why these marketers target A listers.

  2. 2
    On November 3, 2008 at 11:54 pm Nigerian Entrepreneur said:

    Hi Yaro,
    Thanks for sending this via your newsletter. I read something similar in a book, but I couldn’t figure out how to make use of the information. But this article simplified everything for me.
    Now I can make use of those long tail search words that only very few can compete on ;-) Thanks for the useful info. Cheers.

Leave a comment

Trackbacks

  1. 1

    [...] 1)  The Long Tail [...]

RSS
Subscribe To Entrepreneur's Journey
  • TwitterCounter for @yarostarak

Subscribe to my blog and get a bonus copy of my book - "How To Start An Internet Business & Make Your First $1,000 Online"

Blog Sponsors
SEO Article Writing ProsSite5NetPartner is a leading affiliate network!Automated Article MarketingFree Mal Emery DVDAnastasia International
Follow Yaro on Twitter
Recent Video Post

Gideon Shalwick has released another powerful X-Factor video from Become A Blogger Premium 2.0. This video is a special preview of the caliber of videos that members receive, this time focusing on the more practical training style from Gideon.
If you’ve ever wondered how people get traffic back to their blog using YouTube videos, this presentation [...]

Leave a Public Message For Yaro

Instructions: Leave a message so I can hear what you think of my articles, blog or anything related to Internet business or blogging. Testimonials are most welcome and encouraged!

Keep it clean please, messages are moderated before going public. Feel free to mention your name and/or blog along with your message, thanks! - Yaro

Recent Flickr Photos
Blog Sponsors
Anastasia International
Recent Comments
  • Roseanne: Wow!! What can I say apart from the fact that you're content is awesome Yaro. I get so much from reading the informati...
  • used tires: Right now I have my own youtube channel with a total of 127 subscribers, after viewing that video, I can definitely see ...
  • blog bisnis online: I somethims choising topic for blogging based of keyword at adwords tool, because i bid that keyword. thanks for refresh...
  • Keller Hawthorne: Hey Yaro! First off, it's SO COOL that I actually got to speak with you and Gideon. You guys are awesome! Second, ...
  • Jim Farnsworth: Try PAR..Power Article Rewriter...an article 'spinner. Once you write your article, import it into PAR...go word for wo...
Recent Podcasts
Learn how to make money from blogging

Learn how this blog makes $10,000 per month, attracts over 5,000 daily readers - All from just two hours of "work" per day!

Subscribe Form

Your information will not be shared with any third party.