I find myself having to go through the customer avatar activity all the time so that I can keep in contact with what struggles my customers are going through as time goes by. New problems arise that I never would have thought about if I didn’t spend the time asking them about their problems. Excellent post here, it’s amazing how such a simple concept can be so powerful for our businesses.

Keep rockin it!
-Chris

Great article.

Regards,
Phil

Till then,

Jean

You are spot-on in your article, especially the last part where you said it’s about being in the same frame of reference as the customer, feeling the same pain, understanding the raw emotions, etc. It’s actually much more difficult than it sounds. Perhaps that’s why so few people become great marketers like you

I’ve recently set up my own blog and currently on a very steep learning curve myself.

I’m one of many students in the Alex Jeffreys coaching programme and although there’s a strong emphasis on the people who know ‘how to’ in the forum helping the people who are learning – I’ve definitely noticed what you’ve described in this post.

That is of the successful online marketer having little insight because they’ve forgotten where they used to be themselves.

Very thought provoking post – really got me thinking.

Andrew.

“If you forget what is like to be a beginner, you’ve lost a critical insight.”

As a blogging expert, this is perhaps the most important statement of this post. I have studied education, informally and formally as an education major, for over 10 years. Generally speaking, when you become an expert (teacher level), you really do forgot many of the beginner aspects of your expert area.

This is critical for teachers to understand in order to become effective teachers. In order to effectively teach, you have to break down your elaborate knowledge structure in order to pass it on to students. For example, when I took math for elementary teachers, we had to do math problems using only symbols. It not only taught concepts better, but it reminded you what is like to be a child without any number knowledge. Remembering that not only makes you a more sensitive teacher, but a more effective one as it helps you see how to structure information clearly.

Debra

But you put me thinking, on this so thanks for the article.

Talk to you soon
Jorge Diaz

Great post, many thanks… To any relative newbies out there who are reading this, can I just add that you are in a really great position to connect with your readers while you are still on your journey to success. The reason is that you are much nearer to their level of skill and expertise, therefore your content can be much more accessible than some of the “gurus” content.

A big mistake a lot of beginners make, is that they try to give the illusion they’re already a guru and are making thousands of dollars every day, when the reality is that they’re losing money.

In my experience, it’s much better to represent your true journey, so if you’re a beginner, then let people know that and tell them the steps you are taking to to become a success. If you make mistakes, thats fine… we all do, and by telling your readers what mistakes you’ve made, they can avoid the same ones!

The bottom line is, if you connect with people in an honest and transparent way, then they’re more likely to stick around to get to know you. If they know you, like you and trust you, they’ll be customers for life.

Your final sentence is the one that means the most to me:

“Then all you have to do is make sure what you sell actually delivers what you claim it does, but that’s another discussion entirely.”

I wish all marketers shared your ethos, but a lot don’t and that Yaro is what sets you apart and why I, and many others, will sing your praises for a very long time to come.

When I started out with internet marketing I struggled a lot with making sales. My initial problem would be getting targeted traffic. But once I learned how to get traffic I would still struggle to make the sale.

Then I unknowingly implemented some of the strategies you talk about here to create a converting pre sell page. Now I understand more why a particular pre sell works and not the other.

Thanks for the post.

Terrance Charles