Natalie MacNeil: Emmy Award Winning Founder Of “She Takes On The World” Blogs Her Way To Half A Million Dollars A Year

By Yaro Starak
11 Comments

I recently had the pleasure of interviewing Natalie MacNeil, founder of She Takes On The World, a graduate of my Blog Mastermind and Membership Site Mastermind programs. She’s won an Emmy award, and today is in charge of a half a million dollar a year blogging business.

You can listen to this interview right now to hear the whole story.

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

* Apologies about the slight distortion during parts of this interview. I didn’t realise my call recorder software was not using my higher quality USB mic and was instead using the in-built laptop mic (whoops!).

Natalie’s First Business Success (And Emmy Win)

Natalie Kissing Her EmmyNatalie started her blog, SheTakesOnTheWorld.com, as a place to talk about her life as an entrepreneur. Initially she was lacking business experience, so decided to use her blog to document her own journey.

Doing her best to avoid any form of full time employment, Natalie partners with a talented artist to start a production company. They work on TV shows, creating and managing online games to make the television programs interactive, which eventually leads to winning an Emmy award.

Natalie’s business grows as they land six figure clients for the production company. However eventually working with such demanding clients starts to feel like a job, and due to the nature of the service being dependent on the one artist, there was little room for growth.

After several successful years, Natalie and her partner decide to suspend the production company so they can both move on to focus on their main passions. In Natalie’s case, her attention turns to her blogging business.

Growing A Blog While Running A Different Business

Natalie In Her Chair

All the time Natalie was working on the production company, she was also publishing to her blog and growing her audience.

As her experiences as an entrepreneur continued, she was able to tell her stories using her blog, writing articles and posting videos. When social media emerged, she jumped on things like Twitter, using the tools to reach more people.

Although not earning huge amounts of money initially, Natalie started to bring in revenue thanks to advertising and selling small products like ebooks. She decided to pour all the money back into the blog, using the funds to hire people to help grow the business.

After taking part in my Membership Site Mastermind program in 2009, Natalie launched a training course, partnering with Natalie Sisson, whom you may know as the Suitcase Entrepreneur. Together they created WE Mastermind (Women Entrepreneurs Mastermind) program, which they lead successful form 2010 to 2013.

Today Natalie’s main source of income is her flagship training program, the Conquer Club. She also runs live workshops in cities around the world. Using a combination of her blog, social media and her newsletter, Natalie’s business is making half a million dollars a year.

I’m so impressed with what Natalie has achieved. She built a loyal following whom she is passionate about supporting, has a quality product and is well on her way towards that million dollar business goal… and it all began with a blog!

If you’re interested in following in Natalie’s footsteps, make sure you know when I am taking the next enrolment into Blog Mastermind (to start your blog) and Membership Site Mastermind (to create an information product of your own).

Relevant Links

Talk to you soon,

Yaro Starak
Entrepreneurs-Journey.com

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

Text Version

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About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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11 Comments

  • Another great interview Yaro, listening to these never fails to inject a little bit of inspiration into my and gives me a nice little kick up the butt to kick on with my own blogs and projects. :)

  • great interview yaro i am inspired

  • Thank you Yaro and Natalie for this refreshing and inspiring interview. Natalie, I enjoyed your light/happy/vibrant yet professional approach to what you do online. I really got the feel that there are plenty of opportunities, when you really enjoy the process of building a business and you’re committed to it.

    I have a question. Yaro did ask it, but I don’t think you did answer it. To be able to make 6 figures (or more) online, do you mainly sell high priced trainings (>$500), or is it a balanced mixed of ebooks, online training, events?

    thank you to both of you!

    – Moutassem

    • I’ll let Natalie answer this one in terms of the concrete details, but my assumption is right now her Conquer Club and live events make up the lion-share of her income. The conquer club currently shows a $197 entry fee, then $27 a month ongoing. The live events I suspect are over $1,000, but let’s see what Natalie says.

      Yaro

    • Moutassem, I believe scaling your business to where my business is right now and where we want to be (a multi-million dollar socially conscious enterprise) requires multiple streams of revenue. Statistically, million dollar companies have at least 7 streams of revenue. So I have a variety of products ranging from $20 to $10K. The higher priced one-on-one work I do generates the most revenue at this time, but that may change by the end of this year with the way some of the other launches are going.

      I have a free training on my YouTube channel that goes through how to create the product plan that drives my own business growth that you can watch here: https://www.youtube.com/watch?v=BUJ6hxLMkPk

      • Thank you Natalie for the detailed answer. A minimum of 7 streams of revenue, that’s interesting. I had for some time the unfounded believe that having lots of offers would make my blog loose its attractiveness. But lately, I’ve been realizing (thanks to Yaro and other bloggers like you) the importance of having offers that meet multiple needs and the power of using funnels.
        I’ll check your video, thank you.

  • I am very inspired by Natalie and hope my blog turns into something very similar.

  • […] feeds this notion is conversations like this one between Yaro Starak and She Takes on the World founder Natalie […]

  • Congrats Natalie. This success story is a great inspiration to all new beginners in online business just like me. Thank you for sharing the story of this extremely beautiful women.

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