Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.
After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…
I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.
I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.
The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.
Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!
The Mini Yaro is too cute…you actually got a laugh out of me. I do agree with you. Most times when I’m making purchases, I do consider the price AND quality.
Mini Yaro will soon be pop online, Expecting mini yaro will become super blogs guru. The other side of Yaro will be expose on mini Yaro… cant wait the his secrets humor inside. Who will be mini yaro sidekick, maybe the tuna fish, or mini Gideon…
THAT WAS HILARIOUS YARO!!!
THANKS FOR THE LAUGH
Thanks for the tuna !
Video is great.
Yaro – you’ve gone mad! This video is off the chart!
1) Where can I get a mini-me doll? I sooooooooooooooooooooo need one!
2) You are so right on that introduction with mini-Yaro – that’s why the these other marketers make so much money!
3) Joel: You need to hook a girl up with a new doll.
Krizia
Yaro,
I ONLY eat Albacore tuna because it’s higher in Omega 3 and when you buy the “chunk” instead of flakes, you get tuna from one part of the tuna as opposed to scarp parts!
I’m sorry to go on about the nutrition value of Albacore tuna on a business site, but the healthy eater in me just could not let this opportunity to help your readers figure out why they should buy Albacore instead of the non-Albacore.
Yikes, $10 for one can of tuna is quite high. I get mine for about $2. I will never complain ever again for the fact that it’s twice the price of regular tuna!
Krizia
PS: Great lesson about the premium provider. That’s my plan with my membership program and my health/nutrition blog!
Thanks for the hilarious video LOL As for me I wouldn’t mind seeing mini Yaro in the vids somewhere. But I’d be just as happy if he didn’t speak every time. The frightening truth is that I have actually heard some real life human marketers say the things mini Yaro says in the video. I wish they were mini bobbies. Oh well. To each there own.
Mini-Yaro is a fine spokesperson, however, you should remove the big, fat hand and work his head with a string
(like a puppet master – more realistic and less distracting).
Lesson about premium pricing and perceived value well taken.
Nice work.
Hi
Just wondering why you mention “Tuna Fish”? Is there another kind of Tuna?
Saying “Tuna Fish” is rather redundant, isn’t it? You don’t say beef cow or pork pig, do you? Just wondering.
The rest of the article is fine.
That’s actually a fairly redundant argument… (IMHO)
mmmm beef cow. Yeah it is interesting how some people refer to tuna as tuna fish. Makes you wonder if there is some tuna bird or tuna mammal that we’re missing out on.
Mini Yaro caught my eye and attention
Maybe he should get his act together and spend some time experimenting with you and see the results. Because I tell you what… he lives in the world of Ga Ga land!
But he did grab my attention – nifty!
As Howard Shultz, CEO of Starbucks would say, customers are paying for the “romance of the experience”. Reminds me of the very expensive coffee Jack Nicholson’s character in the “The Bucket List” was very proud of. Turns out the thing was made from goat dung or something…LOL.
Lol… Love the mini-Yaro!
Amazing Video! Made me to laugh a lot. Video was interesting as well as informational…
I think Mini Yaro must be plotting your demise now =P
mini Yaro needs a mini laptop so he can get some work done and write some content!
Certainly i agree with you Yaro. Even if i am a rich man i would prefer to choose the quality one, than wasting my money for the same stuff that i actually can get with little money..
Hey Mini Yaro,
Tell your Dad he needs to let you out the box more often – you’re much funnier than he is!
I only just got around to watching your one-man-show and I’m so glad I did. It just goes to prove that serious content doesn’t have to be taught in a serious, boring manner. I hope to see you again soon…
Thanks for cheering me up this morning,
Celebrity Job Queen
Interesting points Yaro. Many people assume that they have to offer the lowest price to compete online. With proper marketing and a great product, you can charge a higher price for the premium product. That higher price automatically leads people to assume that your product is better than the competition.