Comments on: Non-English Markets Are Ripe With Opportunity

By: slametblog

slametblog — Sun, 01 May 2011 05:29:30 +0000

I think it all depends on the target audience for our blog, but English or another language becomes necessary if we want to market our products or blogs outside our country.

By: Jason

Jason — Thu, 10 Dec 2009 03:43:05 +0000

Japan and the Republic of Korea are some big markets . You certainly want to market to them if you have ESL products.

By: Are You Destined to be Blogger?

Are You Destined to be Blogger? — Sat, 17 Oct 2009 03:21:02 +0000

There are many strength by using non-english language in our blog, which is you are getting famous in your country. I have heard many bloggers from my country are invited in the local newspaper and get their profile written in that newspaper. And some of them was invited to visit many country for free holidays.

Daniel Likin

By: Prostate Problems

Prostate Problems — Sun, 06 Sep 2009 10:31:13 +0000

Japan is a different world when it comes to pay-per-click (PPC) management. Unlike the U.S. and most other major markets, Google does not dominate the PPC scene here. Instead, Yahoo!’s Overture controls almost two-thirds of the business. Extensive on-the-ground experience dealing with Overture is essential for PPC success in Japan.

By: Furniture

Furniture — Thu, 03 Sep 2009 17:26:41 +0000

At last i found some interesting categories in my language, lots of people searching for this category from my country, thanks Yaro for this article.

By: Aluminum Case

Aluminum Case — Thu, 03 Sep 2009 17:19:52 +0000

You make good points about uncovering markets that you may not have previously considered. Targeting different languages is a great way to expand exposure in your niche. The trick is to make sure the translation of your content still makes sense.

By: Joerg

Joerg — Sat, 29 Aug 2009 14:39:27 +0000

I very much agree with your ideas Yaro. It has also some other great advantages to blog in the own language despite you can dominate the own niche in that language. Writing in your own language is much easier and makes it more fluid. It just makes more fun and you will probably publish more artikels.

By: Blogger Ingusan

Blogger Ingusan — Fri, 28 Aug 2009 01:13:46 +0000

Thank’s for this article. It could be great solution for bloggers who can’t write in english, like me

By: D

Thu, 27 Aug 2009 22:56:08 +0000

Wow! Just shows how the world is growing, I might look into making multiple languages for my blog

By: South Africa Safari Lodges

South Africa Safari Lodges — Tue, 25 Aug 2009 12:54:42 +0000

I have often thought about expanding into foreign markets but unfortunately I only speak two languages fluently. Has anyone had any experience of outsourcing translation work to third parties? I personally think this is a better route to take if you are the creator of a product as you will lose less of your profits this way.

By: Chris Peterson

Chris Peterson — Tue, 25 Aug 2009 04:11:56 +0000

This post gave me a true insight about the Non English market growth and opportunity. Awaiting for more such interesting post…

By: Karina

Karina — Mon, 24 Aug 2009 00:28:42 +0000

Hi Yaro,

You just read my mind. I started with my blog not long ago, in English although it isn’t my native language and I was wondering all the time how to penetrate the non-English language markets. I’ve been doing a bit of research and you’re right, there’s so much potential. I’ve actually started to translate my own site into Spanish & Portuguese.

However I think it is important for people to consider some aspects before embarking into this:

- Do an appropriate market research for your niche & product. Even more important, do a relevant research of your target market behavior for online products, ie there are lots of people trying to lose weight around the world, but if that specific market don’t search products online, you won’t do much.

-Your research should include not only the language but specific countries that speak that language & again check their behavior with online products. I can tell that there are some Spanish speaking countries where internet penetration is really low so you will waste your time targeting these countries.

- Even if you’re adopting theories or ideas from experts and translate them into your native language learn about that specific topic so you really are in a position to advise your target market. Don’t just copy others, people will know if you’re doing a simple translation. I found a few blogs where you can tell that person knows nothing about the topic they’re talking about. Be honest, professional and create your own identity.

- If you’re thinking to partner up with a product/service developer, make sure that person shares your own ideas and values in business. You don’t want to be in an online world, where everything ends up coming to the surface with non trustable people.

- If you want to have a multilingual blog, do your job and translate it yourself or pay an expert to do it, don’t use an automated translator or Google translator. Trust me your blog won’t make any sense, also you won’t look professional.

I hope this could be of some help.

Yaro, thank you so much for all the good value you always provide!! Actually you gave me a great idea not only for an article in my blog but to pursue my goal of getting into other languages. Thanks again!!!

Karina

By: Jesse

Jesse — Mon, 24 Aug 2009 00:00:59 +0000

I think using English is more difficult for those who have a different primary language. There are so many sites/blogs out there ran by people who make it blatantly obvious that English is their second language who quite likely would be more comfortable writing in their native language.

Simple punctuation or grammar errors can really annoy some readers and because of it they may not return, I say if you don’t have a solid grasp of any language you should stick to what you know. Nobody expects perfection (just look at my writing) but there is a point when things become hard to read that ya have to draw the line.

By: Zeeshan

Zeeshan — Sat, 22 Aug 2009 17:32:34 +0000

Hi Although the non-english is there it is very difficult to tap it unless you are native yourself.I find it very hard to connect with american but i find it very easy to connect to indian even though i write in english

By: laura

laura — Fri, 21 Aug 2009 15:50:23 +0000

I am Laura, from Barcelona, Spain, and I want to start in the blog bussiness as well. I am planning to start my first blog next month, but also, if someone needs a partner that masters spanish language( and not so known, catalan language), here I am.

By: Jesse

Jesse — Fri, 21 Aug 2009 00:37:11 +0000

Great post Yaro, on my last deployment to Iraq I took advantage of a free copy of Rosetta Stone that they offered us, that in addition to working with our translators and the locals gave me a solid enough understanding of Arabic that I have been somewhat successful at marketing several products with a primary focus on Arabic speaking countries, there is a TON of untapped potential all around the world.

By: NJ Injury Lawyer

NJ Injury Lawyer — Thu, 20 Aug 2009 18:42:03 +0000

I’m glad you posted this blog entry… I think too many people forget that there is a completely, largely untapped market OUTSIDE of the United States! The PPC arena in the US is very competitive when it comes to the more popular niches (dating, weight loss, etc.)… However, you’d be pleased to know that the competitiveness level for affiliate marketers for other Non-English (or rather, Non-native English) speaking countries are more willing than ever to purchase a product online.

I’ve done some light PPC targeting the Hispanic audience, and have found it really easy to get any content translated through local colleges. There are many fluent Hispanic college-educated students who have a full grasp on both languages!

By: Isabel

Isabel — Thu, 20 Aug 2009 12:14:20 +0000

Hi Yaro! this post was gold! I started blogging in late June, and at first wondered whether I should do it in english, but since spanish is my mother tongue, I decided to launch my blog in spanish. There certainly is a very strong market in the spanish speaking countries which I am very willing to participate in.

By: Claire

Claire — Thu, 20 Aug 2009 01:33:02 +0000

Advertising in a country other than your own is great for business – whether it is a blor or a pay per click. The business I work for advertises in other countries by using their directories. It is great for business and I get to talk to many people from different areas or the world…..for whatever reason we have a large clientele in the UK.

By: Claire

Claire — Thu, 20 Aug 2009 01:32:09 +0000

Advertising is a country other than your own is great for business – whether it is a blor or a pay per click. The business I work for advertises in other countries by using their directories. It is great for business and I get to talk to many people from different areas or the world…..for whatever reason we have a large clientele in the UK.

By: Anand

Anand — Wed, 19 Aug 2009 18:13:03 +0000

Great idea there. But you know what, the number of people speaking a language alone is not the criteria. The buying power matters too. I am from India, and it goes without saying that I have huge numbers for people speaking my language. But online commerce is very sparse that I think it does not make sense for me to write to this audience. :-S

By: Werner

Werner — Wed, 19 Aug 2009 16:41:38 +0000

Hi Yaro,

I recently discovered your site and I’ve been reading everything I can on it. It has me totally re-thinking my own writer’s blog. You’re right about the foreign markets, but I must mention that many foreign countries have large populations that can read and write in English and actively read English speaking sites.

I discovered this by accident. I once posted an article about what it takes to publish a book in China. Before that article, China made up 3% of my unique visitors. For a few days after the article I watched as my unique and hit counts doubled – with China making up 6% of my unique visitors. And it has continued to grow since.

I wanted to test my ‘China Syndrome’ theory again and recently posted another quick Chinese-centric article. For several days afterward I saw my hits triple and my unique visitors go up 40%. China now makes up fully 13% of my unique visitors.

Now if I could translate my site to Mandarin, it’d be a kick to see what that would do…

By: petrol rc cars

petrol rc cars — Wed, 19 Aug 2009 11:30:00 +0000

This is a really interesting post. Most marketers only focus on english speaking material but in doing so miss out on huge opportunities to see courses, ebooks and videos in other languages.

Many people still only believe that the UK, USA and Canada are the only places to market products to in the IM community but this mind set will mean many will miss out on huge opportunities.

If you can create materials in other languages many will be opening up to a whole new lucrative niche!

Cheers

Grant

By: Ravi Kuwadia

Ravi Kuwadia — Tue, 18 Aug 2009 20:32:36 +0000

Great point. Foreign markets are wide open with opportunities. One marketer recently also shows some screen shots in one of his pre launch videos that he pays pennies on googles content network for foreign markets to buy traffic. You also make very good point about considering local language in marketing.

Thanks for the great post. It has lot of new ideas.

By: Jay

Jay — Tue, 18 Aug 2009 17:52:32 +0000

Hi Yaro! I am new here but really enjoyed reading this post. I am no Internet Business expert, that’s for sure. I just started my first website! Still I think you might be onto something with your discussion about foreign markets. Perhaps we should be thinking even beyond foreign markets and into the next BIG change even beyond the Internet. Or is it too early for such thinking? Great post, and great website! Thank you… Jay

By: Nicole Price

Nicole Price — Tue, 18 Aug 2009 13:12:14 +0000

There are more English speaking speaking people in the South Asian countries than the USA, UK, Australia, NewZealand, and Canada put together. These countries, even with English offer a great opportunity.

By: judex

judex — Tue, 18 Aug 2009 10:06:39 +0000

Hey There,
A timely article given the state of the economy and the need to look to further pastures.
Foriegn market is where I was looking to position my comic blog, particuarly French speaking. However it’s not just a matter of writing in what ever language you have chosen I’m finding but all the associated stuff of search engines etc.

I noticed Steve has mentioned someone using on line translation tools. I haven’t found one that is truelly adequate for the job of translating large bodies of work. I do think it’s a good idea but you need at least a basic understanding of the language you intend to operate in.I’ve found my French is not quiet up to the mark and have enrolled at Alliance Française to build on it for the purpose of breaking into French speaking countries.

Onwards and upwards
Judex

By: Phil Hogan

Phil Hogan — Tue, 18 Aug 2009 04:26:25 +0000

Yaro

I never really contemplated marketing outside of North America, however your article has given me some great ideas. I guess the real challenge is ensuring the product you sell can be cross marketed across various cultures and countries.

Vince DelMonte (weight gain affiliate guru) just started doing this with his products just a few months ago and I think it’s been a huge success for him.

Thanks for the article.

Regards

Phil

By: Steve Bailey

Steve Bailey — Mon, 17 Aug 2009 21:40:50 +0000

Hi Yaro,
Very interesting post, Some time ago I met a guy who had set up a number of PPC Affiliate offers in languages other than his native tongue. He used online translation tools. He was making good money. I guess it is possible if you put the time in.

Regards Steve.

By: Mr Survey

Mr Survey — Mon, 17 Aug 2009 20:52:10 +0000

I think that it really does depend upon the potential market of the non english speaking country you are targeting. I think that people love to access information in their own language and if you can cater for a language niche then great, especially if it is Mandarin (China) or Urdu or Punjabi (Which are some of the main languages in India). These have huge markets which are much much bigger than mnay english speaking countries put together.