StartupJournal: Small online proprietors often spend lots of time and money trying to improve their search-engine rankings, getting only poor results for their effort.
To avoid costly errors, make note of these common myths:
Myth 1. You can be guaranteed consistently high rankings.
Myth 2. I need to submit my Web site to every search engine out there.
Myth 3. Repeating keywords will increase my site’s rankings.
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Innneresting article. Don’t really agree that repeating keywords is a myth. It’s pretty well established that keyword density is an important on page SEO factor, and its kind of common sense not to have your copy read as spammy nonsense.
The main thing to take away from this is that if you are thinking of employing SEO services then ‘buyer beware’. There are some good tips on that here
Sorry that last commnet was shoehorned in pretty awkwardly, I just wanted to link to that google page.
Hey Ed you are right about keyword density and I agree, it’s a balance between keyword placement and usability for da humans that come to your site…pity we have to deal with humans now isn’t it :).
I know a lot of people are trying to get listed in google — but has anyone ever considered getting listed in the thousands of other search engines out there….combined I would assume they would provide great traffic…without the difficulty of trying to get into google…everyone seems to be caught on getting into google….is all that energy really worth it when there are tons of other engines out there for nich markets…
Well the thing is Google gets the most traffic, in fact I’m fairly certain it does more search than all the other search engines combined…I could wrong, Yahoo! might be up there too, but I remember reading that Google was so far ahead of all the other search engines that in terms of 80/20-ing your SEO energies you are better off worrying about Google and only Google.
If there is a very well niched search engine for your industry that will provide more quality referals then sure, focus on that, but I don’t know of any that surpass Google for any industry…unless you live in China.
It always made me laugh whenever I read “We Guarantee Top Ten Rankings”. How could they possibly promise that if they “have already” helped out a hundred other sites in the same niche?
Good article on SEO. We all know Google just recently changed its PR calculation method and many people got hit. Who really knows if SE position methodology may also have been changed too is anyone’s guess. With Google, I guess we can always expect the unexpected.