Comments on: Social Media Mistakes: Are You Forgetting Your Fundamentals?

By: Richard

Richard — Thu, 17 Dec 2009 12:44:56 +0000

I couldn’t agree more with this idea. Social media should be a medium of keeping contact with your customers an it’s hard to imagine a sucessful business without them, but depending solely on them seems like a risky play.

By: Julian Perrera

Julian Perrera — Wed, 14 Oct 2009 04:18:22 +0000

It’s so common for marketers to treat social media purely as a promotional vehicle for their main asset (web site) that they could use a little more generosity when it comes to content for these sites.

Building a presence at various social sites beyond just trying to get people to your site can pay dividends over the long haul (if these web 2.0 site last that long). And unique, valuable content made just for certain sites are the best way to go. Most everybody will either syndicate their existing content or have promotional messages masquerading as content… and you can really make a name for yourself by going one step further.

And really if you are niche on your main site there is plenty of article ideas, bookmarks, videos, pictures, whatever… that don’t work perfectly there but would be much better on some social site: you build an audience there (where the people are already) and some of them will trickle over to your main site.

Just because you want to build an asset doesn’t mean everyone wants to go along without getting to know your first, if ever. So you might as well keep in touch with the people that will never leave those sites rather than spurn them since they won’t come to your web site.

By: deakaz

deakaz — Sun, 11 Oct 2009 10:10:34 +0000

Its all about being social, hence “social media” its just about connecting with people and telling stories. All these Web2.0 sites like Twitter, Digg, Facebook e.t.c are just tools to facilitate the communication.

I think a big pitfall is those people who don’t really grasp the idea that this form of new media is about connecting with people and sharing experiences, they think because they use twitter there using “social media”

I agree with you about Branding, if your “brand” is consistent you will gain authority and attract an audience, its all about standing out from the crowd.

Thanks for the great tips Yaro!

By: aldus

aldus — Wed, 07 Oct 2009 21:01:06 +0000

Hi Yaro,
Great information about social media everybody talks about but nobody really spells how it works or how can be useful. Thank you

By: Chelsea

Chelsea — Wed, 07 Oct 2009 12:14:52 +0000

Yaro, thanks for this. I have clients that insist upon using Facebook as their main source of advertising and exposure; this article spells out why that is a good tool to use–but certainly not the only one. I am quite fascinated by Twitter right now and trying to decide if it’s a useful business tool or just a trendy waste of time. Anyway, thanks for this insight!

By: David Payne

David Payne — Mon, 05 Oct 2009 17:56:56 +0000

I get the fundamentals of building an asset and communicating with your prospective and actual customer base once you have a list.

What are the fundamentals of social media – the vehicles for it change according to innovations and popularity but how do you personally engage with people in such a way that they think, “Wow, interesting, my kind of thinking, my kind of person”?

There must be a simple formulaic approach with an 80/20 bias in it somewhere. If anyone has figured it out then I’m dying to know.

By: Minnesota Attorney

Minnesota Attorney — Mon, 05 Oct 2009 04:47:22 +0000

Your discussion of this topic is very timely. A few years ago, I wanted to try all the latest web 2.0 sites. These days, it’s hard to find time to read a description of each one. Your article brings a good perspective to the issue.

By: lowellpendon

lowellpendon — Mon, 05 Oct 2009 02:47:42 +0000

Very nice article for someone like me who just started getting serious about this whole thing online. I hope to shape my activity along this premise especially for my new site which was only up and running last July 2009.

By: used tires

used tires — Sat, 03 Oct 2009 21:10:39 +0000

Just some food for though…. It is interesting that as we evolve and our technologies enhance, in the end the basic fundamentals of human interaction, and things like that stay relatively the same. I first learned about this in my Management course this semester, where alot of the principles of management that we are learning, have been around for centuries and still apply in Today’s day and age.

Till then,

Jean

By: Michael Caporalini

Michael Caporalini — Sat, 03 Oct 2009 14:06:22 +0000

Hi Yaro,
Great post you certainly hit the nail on the head with this one.Great stuff. I will be back.

Michael