More About Buying Text Links

Continuing with the theme of text link buying from my last entry I had a quick look at another site that offers text link buying facilities, Text-Link-Ads.com. This site doesn’t have the ease of use or simple branding style of AdBrite but it does have one really good resource, a free eBook guide on buying text links (that’s a PDF link). The eBook clearly outlines the considerations and methods to implement when undertaking a link generation campaign. If you intend to buy links, or even just spend some time conducting link exchanges I suggest you read this book to make sure you start off on the right foot.

Tips discussed in-depth within the guide include:

• Buy Relevancy, Not PageRank
• Proper text link ad setup: Use Your Top Keywords As Your Link Text (Anchor Text) *but also vary the link text.
• Link to a consistent site location.
• Deep Link.
• Do not buy too many site wide links, especially on unrelated web pages.
• Buy from a wide variety of networks.
• Buy Links across a wide variety (different levels of importance) of sites.
• Be aware of the number of outbound links on a webpage, particularly the number of “sponsored links”.
• Keep your links in place long enough to see results.
• Track your traffic and results.

It’s a quality little eGuide and education is the key to success online so take 30 minutes time out to properly digest the info in this guide.

Text-Link-Ads.com also has facilities for website owners to sell links on their site. They use a static link method and based on their article I’m pretty confident that the linking system they use will be spidered by the GoogleBot. If you are considering a text link campaign targeted at increasing backlinks rather than just click-throughs you may be wise to choose Text-Link-Ads over AdBrite.

I personally have not used either of these systems so I would be keen to hear from anyone that has. Leave a comment if you have had experience buying text links.