Audio: Using Flyers to Advertise Your Business

Download the MP3 [ 13 Minutes - 3.1MB ]

Welcome to Monday folks. I’m glad the weekend is over, too much socialising for my liking. Back to the solitary comforts of Internet business…ahh. A big happy birthday to America as well.

Today I offer you a podcast about flyers. I’d say one of the first methods that a new business owner thinks to advertise with is a flyer. It doesn’t matter what type of business you run, you can usually bang together some text and get out there and convert a few people to customers.

In particular in this podcast I talk about:

  • The importance of using a benefit as the main selling text-line in your flyer.
  • How I used flyers as the main advertising method for my English school.
  • Using a call to action at the end of the flyer to elicit an immediate response.
  • Tracking and testing the results of your flyers.


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2 Comments

MyAvatars 0.2

[…] meiner Lieblingsblogger, Yaro Starak hat schon vor längerer Zeit einen Podcast über Flyer-Design aufgenommen. Darin geht er auf die wichtigsten Gestaltungsrichtlinien […]

 
MyAvatars 0.2

Well worth a listen, its actually in plain english and sums up what small business owners need to know about putting together a flyer.

Great stuff Yaro!

Comment by Lane Burdett @ 2008-01-06 01:11:09
 

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