Download the MP3 [ 13 Minutes - 3.1MB ]
Welcome to Monday folks. I’m glad the weekend is over, too much socialising for my liking. Back to the solitary comforts of Internet business…ahh. A big happy birthday to America as well.
Today I offer you a podcast about flyers. I’d say one of the first methods that a new business owner thinks to advertise with is a flyer. It doesn’t matter what type of business you run, you can usually bang together some text and get out there and convert a few people to customers.
In particular in this podcast I talk about:
- The importance of using a benefit as the main selling text-line in your flyer.
- How I used flyers as the main advertising method for my English school.
- Using a call to action at the end of the flyer to elicit an immediate response.
- Tracking and testing the results of your flyers.