Comments on: How To Avoid Hype When You Sell

By: Fazal @ Make Money Online

Fazal @ Make Money Online — Wed, 13 Apr 2011 04:14:14 +0000

I agree, Internet marketers seem to use too much hype these days. You have to explain what your product is all about well, so you don’t have to hype it big time.

By: Misbah Mumtaz

Misbah Mumtaz — Fri, 08 Apr 2011 18:00:16 +0000

great stuff , i bookmarked it. very knowledgeable article.

Thanks
Misbah Mumtaz

By: Text Message Marketing

Text Message Marketing — Wed, 14 Jul 2010 00:28:24 +0000

Hyping about a product or service will not get you very far especially online. It’s more about adding value and your willingness to help others without expecting anything in return. People will see the value you have to offer and do business with you.

By: HotFile

HotFile — Tue, 22 Jun 2010 13:52:20 +0000

I think the keyword in selling is, selling. Your customer wants or needs the product. You just have to remind them why..

By: john@lcdsamsung

john@lcdsamsung — Sat, 19 Jun 2010 10:52:59 +0000

NO matter what people say it still believe hype sells.I believe it is necessary if you want to sell a product.These are just my experiences.I had lots of great commissions from paydotcom and clickbank using this,and quality content is necessary also.

By: Kelvin | Forex Indicator

Kelvin | Forex Indicator — Thu, 29 Apr 2010 16:31:22 +0000

However people are weird at times, they simply dun buy a good product if the salescopy did not have any hype in it.

People rush into buying lousy product with all sort of promises and hypes all at once. The best will be to have a wonderful product and sell with certain amount of hype. In this way, the customers who bought the product will still be happy and benefit them in the end.

By: Blogging Topics

Blogging Topics — Sat, 06 Mar 2010 06:32:39 +0000

When reading sales copy or product info/details I am always looking for something to connect with the writer (with the copy) … stories usually lighten the mod, definitely brings a personal touch (we are humans after all). I am more likely to trust you if you are down to earth and human (plain and simple like the rest of us).

By: Blogging Topics

Blogging Topics — Sat, 06 Mar 2010 06:24:51 +0000

I think some hype is necessary, but Yaro brings up two great objectives: 1) convincing readers to buy 2) still provide quality content that strengthens your authority

By: Legitimate Work From Home Jobs

Legitimate Work From Home Jobs — Fri, 05 Mar 2010 18:33:30 +0000

I used to find it difficult to find a balance between selling and over-hyping an item. Now, I have found my own personal style with regards to selling. Those who like my style stick with me and those who don’t unsubscribe. It’s hard not to take a “drop out” personally, but it’s even harder trying to please everyone.

By: Tayfun aliosman

Tayfun aliosman — Thu, 24 Dec 2009 14:57:46 +0000

Nice post Yaro. Even though I wasn’t convinced to buy your program (which anyways I can’t do cus it’s apparently too late) the article was really helpful. I’m also starting a blog and I really agree with you – content is the king. Though on few things I don’t agree with you. You are mostly talking about loyal customers but if you offer free guides which are helpful I’m pretty sure the visitors will keep coming back.
First time I saw your blog I downloaded the blog profits blueprint and I was amazed how useful it was. Even though I didn’t joined your program I definitely would have If I had the money. In my opinion the most important thing is to make your visitors feel that you are trying to help them. And after seeing that they will see that you won’t try to sell them something that is not worth .
I will also write an article about this topic on my blog because I have few might add something and perhaps my readers will enjoy it
Best wishes , Tayfun

By: sydney wedding venues

sydney wedding venues — Thu, 24 Dec 2009 03:38:26 +0000

On my end I pretty much stuck with content along with SEO optimization. I just make sure that my content is what the traffic is looking for – up to date, easy to read, something that tells them what to do and what they should expect.

By: Jason

Jason — Thu, 10 Dec 2009 02:25:44 +0000

Content is king. A site with bad content won’t get many sales because people are very cynical. Why? You won’t be able to form relationships. in addition, you might get a high bounce rate.

By: fullydown

fullydown — Sat, 05 Dec 2009 21:16:22 +0000

I think the keyword in selling is, selling. Your customer wants or needs the product. You just have to remind them why..

By: john gaddis

john gaddis — Fri, 04 Dec 2009 21:24:55 +0000

It is easy to overdue a sells page. Especially when it is something you truely believe in. But most people can be turned off by to much hype. Great article it provides some excellent suggestions for all of us.

By: Sally Ferguson

Sally Ferguson — Tue, 24 Nov 2009 23:46:38 +0000

It’s a relief to hear that you lose readers. My last ezine, I pitched a product for the first time, and lost a subscriber. It really surprized me; so your thoughts were reassuring. Thanks!

By: Mr.Dirtbikes

Mr.Dirtbikes — Thu, 12 Nov 2009 06:22:40 +0000

I think “Hype” tactics need to be use in our business as same as other biz, because It will help to active our visitor target to action order or anything activity on our site, trust me still need “Hype” tactics.

By: satrap

satrap — Wed, 11 Nov 2009 22:07:43 +0000

great post. one of the most important thing in selling successfully is the give away and free things. i mean it has proven over and over that it works. people like free stuff no matter if they need it or not. if its free they want it and that gives you a chance to make a relationship.

By: Home Business Marketing

Home Business Marketing — Wed, 11 Nov 2009 12:48:14 +0000

Hmm, good post and super comments!

Most times, I’ve always found myself in a place of inertia whenever I want to pinch a product in any of my posts. I think this is because I don’t really agree with hyped up sale pinches. What I’ve been doing of late is to provide enough information about the product and what i’ve been able to achieve with it, if I’ve tried it out. So far I think this has worked to some good measure.

I’ve read some good comments here and I hope I will able to use some also.

By: Ashley

Ashley — Wed, 11 Nov 2009 11:51:35 +0000

This is a very tricky balance to strike and I think it will vary tremendously depending on your individual audience and who you are marketing to.

From what I am seeing an understated approach seems to work best in my case and that is backed up by the difference I have seen in my own sales compared to some of the affiliates who just throw up a link next to adverts for completely unrelated products with zero thought. Those who take some time to do something better thought out do much better though.

By: Sarah

Sarah — Mon, 09 Nov 2009 23:11:21 +0000

I completely disagree. You don’t need to be manipulative in order to make a sale. That’s how Yaro does such a great job at “selling” his blog; he’s completely transparent and shares his knowledge. He creates a value and worth for the material that he wants to sell- suggests that his readers may benefit more from the program by subscribing because there is material in his program that you can’t read on his blog. That’s completely true. He’s helpful either way and in no way manipulates his readerl; he always gives them a choice.

By: Christiano (Clube do Dinheiro)

Christiano (Clube do Dinheiro) — Mon, 09 Nov 2009 21:04:43 +0000

Really nice! Actually, I loved comments too. Serious discussions about marketing and sales are welcome, always!

I believe that people don’t trust in goods due to “fake big opportunities”. E-books, for example, are excellent way to learn and save money (because they are cheaper than printing books), but there are so many “infogoods” useless on the web.

I believe that building a strong relationship with your customer is a first and most important step in any business.

By: Colourscape Studio Backgrounds

Colourscape Studio Backgrounds — Sun, 08 Nov 2009 16:25:51 +0000

Your Message I’ve been running a small business selling photographic backgrounds for almost 20 years. The one rule that I always follow is “tell the truth”.
I believe that any kind of hype that crosses this boundary is the type of hype that should be avoided. It may get you a sale in the short term but long term it will only serve to damage your business.
Remember people on the whole are not stupid, they will soon work out if something claims to be what it is not.

By: E Sylvia Simpson

E Sylvia Simpson — Fri, 06 Nov 2009 21:38:11 +0000

Thanks for the clarification. I have a few ads on my website, and recently privatized my blog for members only. It was getting kind of exhausting doing regular research for free.

By: John Danzeisen

John Danzeisen — Fri, 06 Nov 2009 13:53:11 +0000

creating hype is good,but free content does help in the long run

By: Matt

Matt — Fri, 06 Nov 2009 04:14:44 +0000

I agree that over-hyping can be hard to avoid. It seems like landing pages are dedicated to the idea of hyping. I’ve been trying to develop free content that hopefully established credibility and loyalty.
We’ll see if it works.
-Matt San Clemente Mortgage

By: used tires

used tires — Fri, 06 Nov 2009 03:41:51 +0000

Thanks Paul, you made some great points yourself to follow up mine, and I am just applying some of the principles I have been learning in my classes at the university to combine with Yaro’s awesome insight =D

Till then,

Jean

By: Richard

Richard — Thu, 05 Nov 2009 21:26:30 +0000

As you noticed, hype is a good thing! Over-hyped products to me mean that there was too much marketing and too little work devoted to the final product. When you think your product is good then you need to take care of marketing and not the other way around – easy;)

By: Kevin

Kevin — Thu, 05 Nov 2009 19:29:21 +0000

Yaro, your enthusiasm for making money is contagious. There isnt a better tool for promotion:)

By: Ed

Ed — Thu, 05 Nov 2009 15:39:22 +0000

One form of hype that will drive me away from a sales page faster than anything is those loooooong drawn out sales pitch pages that seem to go on forever. I figure that if somebody doesn’t feel that they can present their product intelligently and clearly in no more than two screens worth of text then they’re just beating the would be customer with a hammer. The longer the sales page, the worse the beating.

By: Paul

Paul — Thu, 05 Nov 2009 09:05:39 +0000

Jean you’re exactly right, it’s down to educational marketing.

All the major organisations, such as the one you mention Apple and others like Coca Cola, Pepsi, McDonalds; they all teach you about their product, telling how it works and how much better your life will be with it. They build up a desire within you to make you put it on you ‘must have list’..

There is no mention of where to buy it from or how much it costs; they develop a desire within you that’s so strong you’ll find out where to buy and pay for it whatever it costs, within your budget of course.

Regards

Paul