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I Cut My Hair And Bought A New Car

By Yaro Starak
90 Comments

I’ve been debating for a while whether to publish this blog post because it’s a bit off topic and very self indulgent, however lots of people have been asking me questions about these two changes to my life, so I’ve decided why not tell you about them.

Consider yourself warned, this article will not likely improve your life or your business in any significant way, but if you’re curious about what’s going on in my life, read on.

(On a side note, it never ceases to surprise me how talking about your personal life on your blog, no matter how unrelated it is to your blog topic, can enhance relationships with your audience. Voyeurism is alive and well in the blogosphere and is a great traffic technique. So there you go, I did manage to sneak in an on-topic lesson.)

I Finally Got The Chop

You probably know me as that blogging guy with the long hair and the funny name who looks like this –

yaro-starak-long-hair

Late in 2009 I decided, after more than five years with long hair, it was time to go back to the short hair version of me.

The funny name stays, but today I look like this -

Yaro Short Hair

As a kid growing up my mum was in charge of my hair. She figured what’s the point of hair cuts so I just looked scruffy most of the time and was often confused for a girl when I was very little.

As a teenager I wanted hair like Nick Carter from the back street boys because I figured he got the girls, but that wasn’t going to happen with my fuzzy curly hair. I tried and went with long hair over an undercut (that’s shaved underneath and long on top – not a good look!) and wore my hat a lot to try and straighten my hair, but it never really worked.

Yaro Mt Wellington In my early twenties when I went backpacking in Tasmania I cut my hair to the shortest it has ever been. The photo inset is me on top of Mt Wellington near Hobart from that trip.

Making the decision to go back to short hair, surprisingly, wasn’t just a personal image choice, it also forced me to consider my business image too.

Personal branding is important as a blogger, especially in my situation where a unique feature has distinguished me for so long. For the past five years my long hair, which appears in banners across the web promoting my free reports and programs, and on my blog, has identified me.

Click here to watch The Conversion Blogging Video

This may sound strange, but I seriously wondered if cutting of the curly locks would have an impact on my brand.

I’ve had short hair now for several months, and besides not being quite as easy to recognize at live events (sometimes a good thing!), it hasn’t really had that much of an impact on my business. Part of the reason I’m even writing this blog post is to point out the fact that I cut my hair as many people keep asking what happened to the hair when they see things like my Twitter profile pic.

Anyway, enough about hair.

I Bought A New Car

If you followed my tweets during late 2009 you would have seen me debating what new car to buy.

With my father returning from Spain with his girlfriend and my new baby brother, I had plans to give my car to him and get another one for myself. In the end my family did a car swap, with my dad getting the Toyota Yaris my mother had, mum taking my Suzuki Swift, leaving it up to me to find a new car.

The Australian government, to help combat the “GFC”, offered a 50% tax incentive on new cars purchased in 2009, so I had to December to decide what to buy.

After several months searching and lots of questions asked of my friend and car enthusiast, Alborz Fallah (founder of CarAdvice.com.au – you can listen to his blogging story here), I settled on a new car.

Back in 2007 I bought the Suzuki Swift new and moved into my suburban townhouse, and had long hair. This is what I looked like then -

Yaro in the Swift

Today I have a new BMW 135i twin turbo inline six, in black with red interior… and much less hair.

Yaro and the BMW

In case you are wondering, I’m not a family man, and this is definitely a bachelors car, so I don’t expect to have it forever.

Another somewhat surprising consideration when buying this car was the potential to upset some of my long time followers, who like the fact that despite my financial success, I still drive around a basic car.

I’ve crossed over to the dark side, driving a more expensive luxury car, which could damage my brand as a “down to earth marketer“.

On the flip side, pictures of expensive cars are fantastic social proof tools used by Internet marketers to demonstrate that they really are making as much money as they claim to. However some argue pictures of Ferraris and Lamborghinis etc are faked (rentals for example), and result in many becoming skeptical of the people who use them on sales pages.

No matter what your personal view, marketing psychology tells us that this kind of proof is helpful in conversion.

In the end in my case I wanted a car by December and opted for something in the middle of the pricing range I was looking at. It’s definitely more expensive than my last car (about three times as much), and with much joy I can tell you the BMW certainly zooms around a lot quicker too, which was an important criteria for me.

Despite the new car, I can’t fight the inner greeny in me. In an effort to decrease my environmental impact, I try not to drive too much and generally walk or catch public transport, so the BMW stays garaged for most of the time.

After learning that my new car spits out a hefty amount of pollution because of the powerful engine, I went out and bought this -

Yaro and his new bike

So you could say I’m in two minds about my current transportation. The BMW certainly is a beautiful car, there’s no doubt about that and I’m grateful to be in a position to buy one, even though I suspect I won’t be an owner for long.

How The Internet Can Change Your Life

I went from living at home with my mother, to buying my first house and first car in 2007, then in 2009 buying a half a million dollar inner city apartment and a new BMW.

(…and cutting my hair.)

It’s safe to say the Internet, and blogging in particular, has been good to me.

I hope you see my story as inspiration. If you go back and read this blog from start (about January 2005) to finish you can actually see the progress I made to go from where I was to where I am. There’s plenty to be learned in the archives of this blog if you are looking for the kind of success I have had so far.

If you want to follow in my footsteps and use blogging to make money, read my free Blog Profits Blueprint, now well and truly a run away success. You can get your copy in audio and text from BlogMastermind.com

Remember the secret is in the hair…

Yaro Starak
Hair Blogger

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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90 Comments

  • I Cut My Hair And Bought A New Car: I’ve been debating for a while whether to publish this blog post beca.. http://bit.ly/aGSB3s

  • I Cut My Hair And Bought A New Car – I’ve been debating for a while whether to publish this blog post because… http://ow.ly/16EuRz

  • RT @yarostarak I Cut My Hair And Bought A New Car – Entrepreneurs-Journey.com by Yaro Starak http://tinyurl.com/y9ze6s9

  • RT @yarostarak: I Cut My Hair And Bought A New Car – http://bit.ly/a1wmhF

  • I Cut My Hair And Bought A New Car http://bit.ly/ai7e9g

  • You look much different, but I think the long hair works better for you. Regardless, I’m glad to see your life going so well. You are always an inspiration.

    • I like your new look. Life really becomes stale without changes.Same rule applies to your appearance.When I get bored with my face on the mirror I change my hair style. But guys seldom do it. Your new hair style really suits you.

  • Sometimes a personal update is not such a bad thing. And it sure is inspiring for bloggers looking to make the big money.

    Thank you for Blog Profits Blueprint. I read it and I appreciate the advice.

  • Flo

    LOVE the new hair – more modern and way cute. :D The car is great as well and no apologies for buying it! You make a wonderful point, it’s social proof, but more importantly, it’s a well-deserved treat for being successful. Everyone should have nice toys if they can afford them. Happy driving (and cycling) to you.

  • Yaro you are my Hero!!! (but my hair is shorter than yours.)

    I’m in need of more hair, so please send your fragments to my P.O. box in Atlanta.

    Let’s launch HairWeaveForMenMastermind(dot)com

  • I think is awesome that you are laid-back and don’t like to show off what you are driving…I can say when I first learned about the opportunity of making money on the internet and I would see all these other sales pages and sites with people showing all them fancy car I immediately blocked them.

    why?
    Maybe because I was in sales and I always looked for signs of marketing techniques and sales pitches. It’s funny though when I found you I was sold. I was like man this guy is awesome! I didn’t didn’t think you were trying to sell anything, even though you were, but you did it in the coolest way that I kind of sold myself I should say.

    So what do I advice to other bloggers that are trying to sell their products or services? I think they should learn from you obviously, I think the most successful bloggers online now like Darren, ChrisB, Yaro, ChrisG, Bryan C, all these guys are not saying look at me I am Rich, you guys are just pretty much giving the best content period I am no expert to say what to do but that is just my opinion.

  • I like the new car but I gotta say, I’m lovin’ the bike!

    I like to listen to loud music with a lot of beat to it so having my car is nice. Though I do have an mp3 player but it’s just not the same.

    I do however like how a bike costs nothing to ride around on like insurance and gas and all. Cars are so expensive to begin AND end with!

  • Nice car !

    But I prefer the bike – I think the environment agrees with me on that one.
    What a cool journey for you so far.
    You achieved a lot in those few years – way to go !
    It’s time for a new freshling to join the internet fame :)

  • Good haircut! Better car!

  • “often confused for a girl when I was very little”

    LOL! No worries though mate, I was confused on the phone once as a girl when I was young.. the guy said, “Hi is this the daughter?” “No, I’m a boy!”

  • I noticed your short hair in the Laura Roeder video earlier this month.

    You don’t need to worry about your image with the new hair or new car – everyone can tell from your articles and videos that you are very down to earth.

    I am glad you are balancing the car with the fold-up bike.

  • You just got me missing the time I had long hair.. :(
    You look better with it short though.

  • You’d be surprised how different you’re viewed by people after a transformation like that. A lot of it comes from the old misconceptions about men with long hair. (anti-authority, ultra liberal, wild, unprofessional, lazy, apathetic & unmotivated, etc.)

    We all know you’re quite the opposite of a number of those preconceived notions. Plus, you’re young and the style suits you. But, the corporate world often looks down at ‘long hairs.’

    I’m a creative director where I work, and prior to getting the job here 10 years ago, I had long hair, an earring and a chin goatee. I found out quickly that appearance played a key role in acceptance. I was ready for a change and cut my hair, removed the earring, but kept the goatee. I got hired the following week. Go figure. I was still the same person, just less hair and accessories.

    Just goes to show you that outer appearances count in some cases, and are absolutely meaningless in others.

    • I’ve got to agree–for some reason I find myself taking Yaro just a bit more seriously now with the haircut. Long live (short) hair? ;-)

  • Yaro… shorter! Haha.

  • Yaro, good to see the locks go, and good on you for your new little toy. Love the personalised number plate – “Yaro”. Maaate, what a chick magnet!

    Now to bring it all back to reality, yes you’re right the Beamer will go as soon as you have kids!

  • My story, if anything, is that my social media presence helped me to recover from anxiety, get out of poverty (arguably I’m still in it but to me, I’m not poor unless I cant afford bills and food) and meet some amazing people.

    This year I’m hoping my story is that it allows me to move to Melbourne, buy a cheap car and be able to indulge in my hobbies.

    I did want so say – I like the new haircut. Makes you harder to stand out in the middle of a crowd though ;)

  • Now to bring it all back to reality, yes you’re right the Beamer will go as soon as you have kids!

  • The shorter hair looks nice! And the bmw does as well… You made money. Live a little…

  • Nice Car. I would put it down to you deserving it. Bet you paid cash as well, and why not?

  • Hey Yaro,

    It’s really cool for you to share with everyone your personal experiences and this means it’s still you (YARO). No matter if you have long hair, a brand new BMW, it’s YARO that people want to talk to because of your name and also because of the excellent content and value you provide to readers. Furthermore that personal level of attention you bring to the table and also the fact that you do share with every reader about your life and your experiences allows us to follow you and get to know you personally, even though most people don’t.

    I just want to say how much you have impacted on my life and thank you very much for continually sharing your experiences. I value your friendship and I am also learning everyday from your courses and materials.

    Thanks Yaro and I hope to come up to Brisbane to catch up with you sometime in 2010!

  • A pretty quirky and inspiring post to read Yaro.

    well first, don’t say this post is not going to be beneficial business-wise. man, you just touched the topic of voyeurism and personal branding.I agree with stating personal stories as a great way. It was like last year when I just posted something like a teenage-love affair type of post and to my surprise it brought me a ton of traffic and huge number of comments. It was really amazing considering I haven’t got that much traffic during that time. It just works and thus far I really haven’t seen a lot of bloggers taking advantage of it.

    Well I like your short hair more. I think its really not that people recognize you for having a long hair. its more that they recognize you for having a fuzzly curly hair lols.

    Lastly, this is a bit personal. you mentioned you’re not a family man yet. do you think your spending habit will change come the time you get to have your own family (wife and kids)? ;-)

  • AP

    G’day Yaro,

    What I want to know about Yaro, is your ethnic background, where is your name from? Russia? Eastern Europe?

    AP (Anthony Procopis – Greek/Australian)

    P.S Mt Wellington is cool – we walked up then ran down – fast! Your never more in the moment than when your descending at speed on your feet!

  • I think that is awesome that you got the new car Yaro. Since I’m male, I really don’t care whether you cut your hair or not :-)

    bottom line – you can tell from your post that you’re being honest and a straight shooter and the comments show this comes across well

    I think your brand will stay in tact just fine and I would say you should just keep the car even when the family comes, a Dad still has to have his toys

  • Nice, you finally got the new whip. Pollution-follution, I was thinking about getting that 1-series as well, but I think I’ll settle on the 5-series (more room to drive clients around). Great decision though, those little BM’s are really swift.
    Now true success is in the hair :) and I’m growing mine out long this time. Get a Mathew Maconahay look going or something.
    Anywho, Cheers to all the success mate.

  • I Cut My Hair And Bought A New Car by Yaro Starak | http://bit.ly/c3xoGq #blogging

  • Great look, yes it will grow again.
    I have had my hair shawn completely off at least six times in my life and I am 62 now.
    Any way its whats inside the head that counts most not whats on top.
    But I did like it longer!
    Congrats on the car you deserve it, I dont know about the bike, I think leave it where it is
    someone will run you over and that wont be a pretty site.

  • Awesome car, but I prefer the M3, maybe I play Need for Speed too much :)

  • So inspiring Yaro. Nobody does it as well as you. Question… What are the Stow Away bikes like? I had a fiddle with one yesterday – they only had a pink one in the store so that looked a bit odd – and I like the concept.

  • Yaro!

    You’ll always be a RAWK-STAR — with or without the long locks! You only live once, right? Drive that new beauty, enjoy the quick drying hair, and save the planet with your two wheeler! Thanks for being an inspiration …

  • Congrats on the (fairly) new ride! I’m extremely jealous because I’ve been eyeing the same car for a while.

    I do agree with some of the others who have posted already that it is nice to see this kind of post once in a while. For one, it makes you more of a real person. Secondly, it can be inspiring. Not that getting a hair cut if very inspiring but you know what I’m getting at.

    Wesley Craig Green

  • RT @yarostarak I Cut My Hair And Bought A New Car – Entrepreneurs-Journey.com by Yaro Starak http://tinyurl.com/y9ze6s9

  • It’s funny when you get a new hair style how you feel and act differently. You’re the same person on the inside, but people tend to treat you differently. Even your own friends sometimes. i think it has to do with people seeing you in a certain light and when you do something to shake that up, they have to really *see* you as it doesn’t conform to their image of you.

    I remember when i first got my brown hair highlighted with blond streaks. The looks I got! Someone actually called me blondie. I had to look around to see who they were referring to!

    I think you look a lot cuter with the short hair, if it matters :-)

    Besides, it’s only hair. Congrats on the car and the bike – nice of you to cover both angles :-)

    Karen

  • LOL… :) Yes indeed the secret is the hair, which I love, by the way. I also love the BMW it suites your transition to the “dark side” You’ve definitely got the bachelor thing going on and I know the women there in Australia are diggin it. I take my hats off to you, Yaro, and your stick-to-it-iveness over the years. Right now, I’m where you were in 2005 and I don’t plan on quitting any time soon. Different Niche, but same business concepts. In fact, my domain name was inspired by yours. :) Despite the fuel consumption and the ability to populate, I think the BMWs are great cars and I think you should keep it. In my opinion, I think the best thing is the Bike but hey, thats just me. ;) ;) Congrats, Yaro, to your lasting success over the years. I am going to take another listen to your Blog-Profits Blueprint MP3 for inspiration!

  • You need to get one of those stickers for your car that says “My other car is a bike” LOL

  • Yaro, you’re actually the go to guy I had ever come across online. Ever.

    You never hide your personal life from your business life. In that reason,
    you’re the real deal for anyone who want to build rapport in their business
    circle.

    Anyone looking to build high trust and go make more dough should listen
    to Yaro…

    I admit that, you’re my greatest budddddddddy for life.

  • first of all yaro, I would like to say one of the things that made me come to your blog was the fact that you were a different kind of blogger, (the guy with the funny long hair), not just long but funny for a man, next is that you had very inspiring and wonderful blog, it has always made me come again and again the past one year of knowing this, well its good you have taken a decision to be green friendly, on second thought you are a success story in the blogging world and pray I get a better deal with blogging cheers

  • Yaro … marry me … and I won’t make you give up the Beamer!

    • Lol, I like how you presume the leadership role in our marriage straight away ;-)

  • Hi Yaro,

    Hahaha… You look younger in your new haircut, but you look handsome in your haircut when you were in 20′s.

  • You look good in your new haircut. More trendy and less hippy, hehe. Glad to see you enjoying the fruits of your work. You only live once so sometimes you have to let yourself go.

    Till then,

    Jean

  • Hi Yaro,
    Haircut aside. Nice car! I am little like you (eco-warrior conscience) but still have a BMW, although mine is a diesel so a bit better on the fuel consumption side. However, I don’t use it much but do enjoy it. It’s ok to be concious and have nice things.

    Enjoy the ride!

    Adrian

  • congrats for the car yaro :D
    i bought a 316i last november, really happy with it :)
    and yes surely internet can change ones life
    keep up the amazing work you are doing :)

  • Not to worry Yaro, the days of Samson and Delilah are long gone and you look terrific with or without long hair. Nice change of topic!

  • Nice hair cool cars and great bike!!! You rocks Yaro!!! :)

  • Hi Yaro
    When you are successfull, I think it is important to make time to enjoy that success. The BMW is definatly you, don’t know about the haircut, didn’t all those people on Wall St have short hair.

    You hint at starting a family. To me that is the hardest part to change. I’m 45 years old, enjoy not having kids and envy you for being so mobile.

  • Your right that was self-indulgent but it does show how you can be successful from blogging. Pretty inspirational.

    More importantly I am so glad you cut your hair. You looked like a hippy before and it was hard to take someone serious when they look like that.

  • Yaro – we will take you any way we can get you.

    I have son who had a rock band and long curley, beautiful blond locks to his belly button.

    People change and evolve.

    Situations change.

    He is now a VP with a major brokerage ( another story) with short hair, Armani suits and a Rolex and driving a Mercedes top line convertible.

    He is the same person. His role has changed. If we don’t change we die.

    I think you look very handsome. I like it.

    Do whatever you want. It is OK with us who love you no matter what.

  • About time Yaro, with the hair thing, Yaro :-)

  • Thumbs up from me in Noosa:) The hair is good. The car… well, I think you do have to flash it around to prove your worth even though it obviously makes you feel a bit squirmy. I like that you brought the bike too so you appeal to the greenies and the ordinary folk too.

    You deserve your success, enjoy it and spend it how you like. BUt don’t forget to save some too:)

  • nice car, nice hair mate! I’m so relieved you didn’t buy a lambo. :)

  • @RightGirl I sure did, I even blogged about it here – http://bit.ly/a1wmhF

  • Good one, Yaro. The BMW is an awesome choice, and let’s face it, if you were ostentatious it would have been an M3 or M5 or something silly like that. The red leather interior is quite intrigueing, but I am sure you’ll keep that one to yourself ;-)

    Good for you on the haircut, and not being scared of evolving your image. When are you going to shave your head? That could be a great charity stunt….

    Have a great week mate!

    Cheers!

  • You’re a great inspiration. Every since I took your Blog Mastermind course, I’ve stuck with you and your journey. It’s very interesting to read and see what’s happening with your life, not just new marketing strategies and ways to earn money.

    By the way, I’m more impressed by your bike than your car. That’s probably because I just walked one hour to work in a lot of snow :)

  • I think you had very costly hair because instead of hair u got BMW.

    I enjoyed your post , I wish a very nice drive with ur new car as it is bachelors car you could enjoy well.

    Thanks for sharing with us

  • Great work with the BMW 135i Yaro!

    There is nothing wrong with treating yourself every now and again. At the end of the day its not a half mil Ferrari – which would have also been a great choice ;)

  • I remember in the Little Rascals when a chicken plucked out Alfalfa’s upright hair …
    … Alfalfa cried out … “I lost my personality!”

    You’re more than your hair, but it’s funny how things like hair or gizmos and gadgets can make a little brand go a long way.

  • I’m wondering too what happened to your hair. Anyway, it’s moving on. People change, and it’s perfectly understandable. I also want to achieve the level of success you’re in. So the luxury car you bought is simply inspiring.

  • Change is always a good thing! and posting about something a bit more personal gives any business post a more realistic feel to those who read this.Some people may be able to relate to the situation of back in 2007 and its inspiring on what you can be in a few short years with some hard work.

  • Not that it’s important, but I got a haircut today and ordered a new car CD player. Little steps, but following in your footsteps! :)

    Till then,

    Jean

  • Ron

    I LOL’ed a lot in the “secrets of your hair”. But anyway, once again, I say that your story is remarkable and inspiring. I love the way you, as one of my blogging idol, touches my mind and my heart to strive more and give my best shot all the time. Thanks Yaro!

  • Congrats for your new car. Now you are looking much different but smart…..

  • I have still been holding off cuting my hair, I usaly wait till I get 13 or so inches then donate the hair to “Wigs For Kids” They make wigs for kids with cancer. But Lately I have been liking my long hair.

  • I feel so sorry with myself in cutting my hair but with cars shiny head will do the job. LOL

  • It’s look nice Yaro, your hair cut. :)

  • I like the short hair. Makes you look more sophisticated with the car!

  • Yaro, I like the change … so rock it and see how it goes! And what good is money if you cant spend a little on yourself. Keep doing what your doing, your content is always great as ever, I don’t think a new car and a hair cut will change that!

  • Hey
    Shorter is good and the stubble thing is kinda more grown up !! Has to be with your new car. Your worth it springs to mind !! Might just put the pic on my wall and aim for that with my business
    Slogan
    If Yaro can, I can

    Cheers
    Sue

  • First impression is everything on the web – like the new look :)

  • Yaro,

    Think you should have kept the long hair – but, hey, who am i?

    one tiny, tiny, suggestion… take your photos from slightly above your eye-line (ie not at eye level) and in the morning. Make a big difference – try it!

    love the car.

    Ivan

  • Hey man, ye look kinda cute, Yaro! And a hot ride ye got there dude, and not forgetting to mention that bike. Whoa man, ye rock totally!!

  • Oh come on Yaro, don’t be a wimp. Your hair wasn’t even long yet…

    http://www.nunativs.com/location-irrelevant-income/

  • @snappysentences My bike was this one – http://bit.ly/a1wmhF

  • RT @yarostarak: @snappysentences My bike was this one – http://bit.ly/a1wmhF

  • Maybe it is just me, but I am a big fan of personal posts, it allows me to connect more with the blog owner! =D Yaro, I do feel your long hair was indeed a brand for you, to me it made you really unique. But I think at this point that you’ve got such great followers and influence on the net, that your Name Yaro can stand alone as a brand.

    As far as the car, way to go on the purchase! BMW is pretty awesome, personally though I am shooting for an Audi as my car when I finally make it big!

  • Gotta love the auto, but what about the hair!? lol

  • Congratulation Yaro, and i hope you to continue what you started. :)

  • Cool car Yaro! I’d certainly want a BMW when I hit my financial goal.

  • Joi

    No need for apologies – you work very hard for all that you have and you deserve it. You put in a lot of time and effort helping other people achieve their dreams as well. That makes you a rock star in my book.

    And shouldn’t a rock star have a hot car?!?

    Love the hair too. Rock on.

  • Ace

    lol I really like the new hair, Yaro. We must all grow up. The new hair looks like a man version of your former style. Forgive me, but before with the long hair I thought of you as a hippie-ish, guy who probably spent the day playing hacky-sack with his college mates and who grew his own veggies. You are and were credible in your field of blogging, but you kind of looked like you didn’t really want to be because you were busy holding onto the unfettered just-out-of-school lifestyle. Now you look more in tune with yourself. You’re a smart guy, you look like you are more comfortable in accepting that all your work is paying off. Plus I must admit that the new hair as upped your hotness points. The BMW (nice interior) is sweet, but I like that you bought a bike too.

  • Nice car however it’s too small for me, I like 5 series ;)

  • what a good looking BMW. Yaro, your success story is so inspiring, its unbelievable. You deserve it as you seem like a classy guy.

  • Congratulations on your new car. Now you are looking very different, but cool … ..

  • It’s a very nice car! Your long curly hair, became your signature though. I first seen you on banners with your long curly hair, and it became your trademark (for me) as I learn more about your journey as an entrepreneur.

  • Hey Yaro, Best wishes on your new car. Your achievement story is so exciting, it’s amazing. Now you are looking very special, but chill.

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