A while ago I came across a forum post by Eric Locken looking for start-up business entrepreneurs to interview. Eric had recently completed his first book, Net Success Interviews, which probed various entrepreneurs and CEOs from some very interesting businesses, including Half.com, Slashdot and Cheapflights.co.uk. His next book was to do the same but this time for new aspiring start-up businesses rather than established success stories. I eagerly stuck my hand up to complete an interview for the book to focus on BetterEdit.com
The book has just launched and you can find the details and buy the book here – Start-Up Chat. What’s even better is that my interview was chosen for the free preview download PDF so you can read it here. Things have changed since I did the interview so I’m not 100% happy with the content (for example the first question about my mission statement needs to change since it quotes BetterEdit’s old mantra which isn’t a very good positioning statement – it’s since changed to “Get Better Grades!”), however it’s still an interesting enough read. I’d appreciate any feedback so please tell me what you think.
Of course I recommend reading the full book if you want to learn about some interesting businesses and entrepreneurs. I’ve ordered a copy of both this book and Eric’s previous book. Once I finish them I’ll have reviews up on Entrepreneur’s Journey as per usual.
Congrats Yaro — that is awesome! That will defitnaly generate a healthy amount of free traffic hopefully –it may not be targeted, but free is FREE.
Well done Yaro … great publicity for your business. Be sure to milk it for all it’s worth (eg: feartured on… as seen in… etc.,)
Thanks Martin and Jason…
Any ideas on methods to further milk it?
I might write a press release perhaps. I’ve been meaning to contact some of the local press here in Oz to get some coverage about a young guy bloging and running an Internet business for a living. I should add that to my to-do list…
Yaro,
Definatley write a press release – at least on prweb.com and at your site.
If you participtate in online forums why not add a line to your sig (featured in the new book ….. etc).
Write a handful of articles and submit them to the usual article directories (and milk it there … it’ll help build credibility). In your Bio section simply state “Yaro has been featured in the soon to be relased book …) – I was at first skeptical of articles as a marketing tool but they do work. I’ve written only 2 articles and when I search for them lots of people have been picking them up and using them.
Getting coverage in the Australian media for blogging is near impossible – only small success on that front has been Darren Rowse (ProBlogger.net) and even he tells me it’s tough to get.
Thanks Martin for the ideas. I’ve actually been article marketing for quite a while now and have platinum status at Ezine. I’m going to write something about my experience with that soon but I’m still collecting results to see how good it really is.
Where are you from Martin?
Yaro, I’m down south … Melbourne