Bloggers: Write New Articles For Traffic
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In today’s blogosphere I generally come across three styles of writing:
1. Reproduction of other people’s content
Most bloggers do this either by lifting whole sections from other blogs or websites as the full entry, or as I often do, sampling a piece from another blog as inspiration to write fresh content or give an opinion on someone else’s idea.
2. Personal Journaling
Blogs evolved from online journals and many are still operated as outlets for personal ranting. The business community latched onto blogging as a great online marketing tool which transformed what you might expect from a blog and the style of writing you will read, but true to form many blog entries still delve into the personal lives of their owner.
3. Instructional Articles
Fresh content is the best content and the most successful blogs are maintained by authors that take the time to create new original articles that teach or provide a resource of value. Obviously this is the most labour intensive format of blogging because you have to create something new from your own mind and transform it into a reasonable collection of words.
Blogging Balance
If you make a blog solely by replicating other people’s content I’m willing to bet you won’t get very far because no one will link to a site that isn’t providing something original. Unless you are really adding value by carefully screening and hand-picking what you replicate your blog may not become popular.
If you write a personal blog full of your daily rantings and ravings you definitely can build an audience, especially if you are an interesting person or a good writer (Wil Weaton being one of my faves) but your website won’t necessarily act as a resource that others will refer to and if you stop writing your site will most likely die.
Instructional content blogging is a good formula for creating long term value and a resource site but as a blog owner it will most likely be too time consuming to pump out completely new articles day-by-day and your quality quotient will drop. It takes time to produce a good article and it’s quality over quantity in blogging.
I’m sure you know what I’m going to say next – it’s all about balance!
Combine all three formats of blogging above to create a masterpiece of varied and interesting daily content that keep your readers coming back for more and doesn’t turn you into a slave to your blog. Providing a daily new topic or two is not hard when you have the whole Internet to refer to and draw from. The hardest part is picking which topics to explore each day. Every now and then feel free to rant and rave about your personal life but keep it themed to your blog and know your limits – remember people read your blog, it’s not private. Most importantly though, if you really want big success, write new original articles that provide real value by focusing on topics you know well and feel confident writing about.
If You Write It, They Will Come
Just today I spotted my first PageRank 7 backlink to this blog (for those that don’t know, I love PageRank!). That backlink goes with the good handful of PR6 backlinks I’ve received and a solid collection of PR5 and PR4 links that have been accumulating over the past few months. Bear in mind too that I only registered this new domain earlier this year and I hope with the next PageRank update Entrepreneur’s Journey will be a PR5 and well on it’s way to a PR6.
PageRank discussion aside, these backlinks are also bringing in new visitors to this blog that will hopefully stick around (hi to all the new visitors – please pull up a chair, grab a cup of coffee and stay awhile). Many of the backlinks are coming from other trusted business bloggers so the credibility I gain is fantastic. It’s nice to have your hard work vindicated now and then.
How have I managed to do this?
It’s been a combination of reasons – sticking at it for months at a time and writing about topics I really enjoy are two of the most important factors – however the main reason for the backlinks are from my original articles. Each time I produce an entirely original article with tips and advice to help and entertain my readers, other blogs and websites link to it or reproduce it with a backlink. Given that as this repeats over time and more and more people are becoming aware of Entrepreneur’s Journey, more and more people will link back to the articles I write and compounding will occur. If you write it, they will come.
My advice to any bloggers out there, write something new, something interesting and keep the new content coming. With each new article you produce you gain another resource that will work for you to retain an audience. You can further leverage your content in many other ways (article marketing for example) and the more quality you put out there the more rewards you will earn.
Yaro Starak
Article Author
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It’s always a hard balance between talking about what aready is being talked about and making your own content.
I too am trying to get that balance right – what I’m looking at is say 2 well-researched, in depth articles/posts a week and the rest just giving your spin on issues out there.
In that regards, it’s not just reproducing someone’s elses content, but taking it further, lften in a different direction.
I must concure: article marketing does work and works very well … just hope it doesn’t go down that well-known road of being abused/spammed out of usefulness.
Another great post – Thanks Yaro.
And congratulation on getting to number 1 at TopBlogSites
Hi Dominic – You spotted my move at TopBlogSites hey
. I figured I was going to hit a wall at about top 8 in the Internet category but in the Marketing-SEO category (which I do have content on) I can hold number one. Number one brings in a lot more new visitors and that’s what I joined topsites for.
Great stuff Yaro, came here via Darrens problogger site….
I’ve yet to settle on any particular blog style, I just write about what I like/dislike, whether it be on webdesign, SEO, cars etc. I do try and create original content though, I’m not too keen on the constant rehashing of similar content that you see, it seems to defeat the purpose of having a personal blog if you’re not going to have an opinion on anything!
Thanks for coming by Dave, always great to have new visitors. Interesting combination you have at your blog – cars and SEO.
Hey Yaro!
FANTASTIC SITE. I’ve been at it, well, for only a few weeks. I found your site at Pro Blogger, and was happt to see another aussie blogger (like me) going for it. You have a great site, with some excellent information, which i will bookmark.
I find it easy to talk about the things I know, and love the most, soccer goalkeeping, and this keeps the content fresh. Although I have a very specific niche, I feel that I can grow it to reach the global market. I am a fully qualified marketer alos, maybe I should start doing a blog on something marketing related?
Another great one Yaro!
Hi BIGJ – Well you have one of the tightest niche sites I have seen in long time! Not just soccer, it’s goal keepers! In most cases the more defined your niche the better. I’ve spent the last 5 years slowly defining my niches…
I couldn’t have agreed more. You got the message right on the dot. Write, write, think and write and they will come.
I am in the process of putting together an online course to train entrepreneurs to get started with an online business. These topics are great part of my course. We should connect sometime.
-Guna.
http://www.startuponlinebusiness.com
Great read! I have just started a blog resource for the company I work for and found some very good points in your post. Hopefully I can use them to make a good business resource for our customers. I have a lot of work to do, but I thank you for your article. At this point I have lacked any type of balance.
Hi Yaro,
Great Post. I started a blog recently, and after reading your post I can now classify what type it really is. Looks like it fits in category No.3 – Instructional Articles. I too came here via ProBlogger and I’m finding the networking aspect of blogging really interesting, fun actually.
Keep up the good work.
ooopp…looks like I entered someone else’s website is that last post.
Good Post Yaro. I am now doing more blog posts as I am really inspired by your work and especially your success at blogging. I hope to pick up more from you by visiting your blog more often.
Peter
Home Business Ideas and Opportunities
I’ve had a lot of luck with article writing over the years, especially with Top 10 lists or any type of similar list.
Finding what’s hot in the news in your given industry, then a similar article helps get more view too of course.
Thanks for your tips. I used becomeablogger.com to set up my blog and it was a lifesaver. Thanks for offering such useful resources. You rock!
Great to see this article from the archives. It’s interesting to see how your blogging style has evolved over the years!
after i joined to subscribe at entrepreurs-journey.com, now i am taking the next step at becomeablogger.com.. Thanks Guru Yaro..
Hi Yaro
A simple yet to the point article. Well done. I just need to know how to check each article backlinks? Do you have a software for this?
cheers
gazzali