Those who share my belief in following signs in life won’t be surprised when I say that sometimes the sign-posts, the omens, even as they relate to my business, are slow to come to my awareness, while at other times there’s too many obvious indications that I just have to pay attention and take swift action. Often things build up over a period of months or even years, with small sign-posts opening up ideas in my mind, which eventually coalesce into a stream of repeat exposures telling me that it’s time to make a change.
Although I’ve outsourced tasks in my business many times over the years, I’ve never really embraced the whole concept of building a solid team around me. For the last few years that has been okay, because I’ve been developing projects that didn’t require too many components to make work (it’s a simple system that I reveal in the Membership Site Masterplan), nor have I worked on more than one big project at a time. I’ve made good money using this system, but there is only so far it can take me. If I want to expand and grow, I need more help.
In recent months I’ve been cruising. I started a few new things, including a charity called Mark It Up and launched an elite coaching program, however I haven’t focused too much energy on these things, but of course I want to and will – they are still important pieces of the puzzle that is my life. I’ve had plenty of ideas for new things to do, but I haven’t committed to anything because I want to be absolutely sure I want to do it.
In truth, I’ve been happily blogging, making a good living from it and spending time on other aspects of my life. Much of this I talked about in this article – Do You Focus On What You Really Want?.
However all this is about to change. I can feel it. The signs are all too clear and I believe it begins with getting serious about how I outsource so I can expand my capacity to get things done.
Recently I wrote about the importance of outsourcing your technology management as the first big step to growing your online business and recommended you check out Tyrone Shum’s Mass Outsource course. Before that I interviewed John Jonas, one of the top internet marketers when it comes to outsourcing to the Philippines and recommended his ReplaceMySelf program. Before John, there was the interview with Tim Ferriss, who definitely popularized the idea of outsourcing to a much larger audience thanks to his 4-Hour Workweek book.
Just this week, John Reese, an internet marketer I’ve always admired, but feel is a bit of an enigma in terms of exactly how he does what he does (I’m curious to know exactly which businesses he runs make the big money), has gone into launch phase for a new course on outsourcing.
I just finished watching John’s first video and I’m going to keep an eye on this one, because Reese is always doing things a little differently, usually a little better and almost always on a much larger scale than your average internet marketer.
You an check out the video and get email notifications when the next free videos are available here, after your enter your email address into the form -
This video series is part of a launch campaign for John’s latest training product, Outsource Force, which is going to show how he uses outsourcing to make his millions online in all kinds of different markets and industries. The course is going to be around the $2,000 mark, so not for everyone, but I plan to pick up a copy. The launch videos are free.
One of the first lessons I finally fully absorbed in the last few days thanks to John Reese, is how important it is to hire people on a full time basis, rather than a per task or per project basis, which is not too prohibitive as you can find full time staff for around $300 to $500 a month. Previously I understood that hiring full time is possible, but Reese really hammered home why it makes such a difference in terms of performance (it increases staff loyalty, helps foster long term relationships and commitment, when it’s not just focused on one project your staff feel a stronger devotion to you and vice versa, etc).
I’ve seen how good this can be first hand because Gideon, my partner in the Become A Blogger project recently hired a full time Filipino, who has proven to be exceptionally helpful. Nearly every website, landing page and tech element Gideon has produced this year was created by or with help from Gideon’s new full time worker. He’s been such an efficient worker that sometimes Gideon has had to think on his feet for new tasks to give him, which as you can imagine is a good motivational tool for Gideon to get more done quicker in his business.
In another example of how important outsourcing the right way is, just last week I interviewed James Schramko. James, as he explained in finite detail during the interview, has teams of outsourcers working for him all over the world. He has people do everything from setting up websites, creating videos for Youtube, building links, organizing his flights and hotels when he travels, cleaning his pool, developing software and even managing other outsourcers. Consequently, James has more online income streams than pretty much any marketer I know, which is especially cool given he runs it all from his home office by himself.
That last point about outsourcing your outsourcing is especially powerful if you’re thinking big picture and big business. Outsourcing is great, but it takes work to find the good people, train them, and keep them working. The big goal should be to outsource the management of your outsourcing. In other words, you hire someone to handle the hiring and control of contractors. In an ideal situation, you have ideas for new business projects and only need explain what has to get done to the one manager, who then goes and makes it all happen using your team of outsourcers.
Unless you are exceptionally gifted in multiple areas AND hardworking, in which case you can attempt to do everything yourself, you will need help to grow your online business. Even if you can do everything yourself, you’re placing a serious cap on your potential if you choose to.
In short, outsourcing really is the only way to succeed online long term. As John Reese pointed out in his video, outsourcing is the number one skill every internet marketer needs to know to be successful.
I’ve spoken at and attended a handful of local events in Australia over the past several years. Often at these events you will find the same people, which is fine, there’s nothing wrong with focusing on your education by attending multiple live events every year.
The problem with some of these people is that they attend workshops on how to build an online income and become financially independent, and have been doing so for years, without moving forward.
As I see it, there are two core reasons for this -
If, after three years of attending events, hearing the same advice over and over again, and you’re still not implementing it, then you really need to get help. The problem is not your lack of knowledge, it’s your lack of implementation. If you want things to change you’re going to have to start making smarter decisions, and one of them is to outsource. Outsourcing is the best form of leverage we have in business.
A good first step – and this is by far the most common mistake that can be easily changed in a matter of days – is to hire a tech person. If you haven’t outsourced this, then seriously, I’m going to have to slap you. I don’t know how many times I’ve written that sentence in my blog posts. Just get it done already.
I’m in the process of taking my own advice, and although I have tech people around me, I want to expand and get a full team so I can stop feeling restricted by my inability to produce the technical components of what I want in my business. We’re looking for a full time designer and programmer right now as I type this, probably from the Philippines, or perhaps Eastern Europe.
I’m doing this now, because I’ve decided to commit to rolling out some new projects and most importantly, build a team so I can get all the little things I’ve wanted to do, done.
If you’re feeling the same urge as I am, then I recommend you start hiring right now, or if you need more advice and guidance in this area, go sign-up for John Reese’s free videos as I’m sure we’re going to learn a lot from even the free content –
I’ll be grabbing a copy of this product myself once it goes on sale and if you decide to do the same, I’ll have a cool bonus for you if you buy through my affiliate link, which is above.
For the time being, enjoy the videos, and start thinking about all the projects you could roll out right now if you had a team of people working around you.
And learn how to build a better blog.