We made it! In fact we overdid it by a few dollars. I’ll be in touch with the last few donators about the extra cash left over. I’ll get the ad up on the million dollar homepage as soon as I can. Thanks everyone!
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Nathan Waters pointed this site out in a comment he made on my post Business Opportunity – Forum Community Building. The site is called The Million Dollar Homepage and it’s selling pixels at $1 each in blocks of 100. The idea is, well totally cheesy, however because of the absurdity and simplicity of the idea it just managed to take off and the owner has already raked in more than $190,000 at the time of posting this entry.
The idea was started by a British student named Alex Tew:
My name is Alex Tew, I’m 21 years old and I live in a small town in Wiltshire, England. I’ll be starting at University in England at the end of September, where I will be reading Business Management. Uni is not cheap, and faced with the prospect of graduating after 3 years with a huge debt, I thought I’d try and make some money ($1m should do the trick!)
Based on a case study one of the companies that advertised spending the minimum $100 for a square using a totally nondescript graphic added an extra 600-1000 new visitor to their site each day. Now of course that sort of traffic will not last and you would have to think this concept is definitely a short term fad but there must be some serious traffic going to the site presently. This is testament to the power of viral marketing and publicity since the site would not take off without reaching a critical mass of traffic (most advertisers will pay for the traffic and exposure hence until the site managed to get in the news it had no value, now that’s it’s somewhat famous it has value – I’m sure there are some people that just want to be part of “Internet History” that probably don’t give a damn about the traffic, but ah, yeah, good for them!).
A Marketing Experiment
The traffic to this site must be quite random, certainly not targeted given the range of ads on the site at the moment. However the idea has really piqued my interest, I’d love to test it out and see what happens as a case study of web marketing. I’m hoping some of you people reading this also feel the same. I’m willing to spend $10 towards purchasing a pixel block and I’m asking for donations to pay the remaining $90 USD required. If the target is reached I’ll buy a block to advertise this blog and report back on the results. Yes of course if you donate you will be helping me to get more traffic but I promise to do a write up on the results for your entertainment.
If you want to have some fun and play with this experiment, here is the donate button (paypal.com), no value too small or large and I’ll keep a running tally so you know how we are going towards the $100 total -
Current Total: $114.95
Thanks to -
Daniel Nicolas from Waking Ideas for a $14.95 donation.
Yaro Starak from BetterEdit.com for a $10 donation.
Will Swayne from Marketing Results for a $10 donation.
Martin Neumann from HomeOfficeVoice for a $10 donation.
Ron Akanowicz from Softerware for a $10 donation.
Scott Sutton from Cotton Gear for a $10 donation.
Dominic Foster from Trader Knowledge for a $10 donation
Dion Kramer from NobleHealth for a $10 donation.
Ryan Henderson from The Road Is Life for a $10 donation.
Hugo Rumens for a $10 donation.
Samuel Bible from Remixable for a $10 donation.