A few comments:

Alexander, you are exactly correct… social proof is as old as the hills. And the term “social proof” isn’t new either, it’s been around at least 20 years.

Following social proof is a basic human instinct, and there is a bunch of science (or, at least social science) that tells us how it works and attempts to tell us why it works.

However, if you think that social proof basically amounts to using testimoninials, well… you better listen to recording or read the transcripts.

Yes, social proof has been around as long as humans have been around. But employing it in a business/selling situation is NOT just common sense. There are ways to do it that most people haven’t dreamed of.

Switching gears… as far as getting the links, after you opt in at the site you will get an email asking you to confirm your subscription. Once you confirm your subscription you will get the intro email that gives you the links to the recording and the PDF transcripts.

best regards,
Jeff

I havn’t listened to the MP3 or read the transcript, however it is a basic principle of marketing, and common sense.

This is why many companies and entrepreneurs, who are selling products, often have testimonials in some form or another on their website, etc. Entrepreneurs try to use as many tactics as they can to become successful; this is just another form – now with a different name.

However, I am going to take a listen – or more likely a read – to what was said in the conversation. Definatly going to use the paper and pen combination too.