Of course it is very possible to be creative in marketing.This is one of the characteristics that a marketer must possess in order to compete. You should always think of something new and be different to others.

Wow… I didn’t think I’d ever get to read these words: “Is it possible to be a creative marketer purely for creativity’s sake? A marketer that wants to use marketing as a medium of expression”

Here’s a big and joyful YES from such a marketer on the opposite side of the world (Denmark).

I came across this blog searching for posts on “Creative marketing” and I have a feeling that this will be GREAT fun.

I’m not a full time marketer, I’m not dependent on making money from marketing, partly because of my passion, partly because I don’t think I’d enjoy it if it was full time.

About creativity in marketing: I used to play music and I do some writing (fiction and non-fiction) and so I very much trust my creative flow. I experience more and more how the same creative flow enriches and empowers my marketing journey. As a matter of fact, for the last month or so I experience that writing on marketing, and playing with marketing is just as fun and creative a game, as my artistic and/or spiritual activities. Wow!

I don’t do testing, but I’m not so sure creative marketing leads to less profit. It might just as well be the other way round. It’s just that most people tend to greatly overestimate logic and greatly underestimate creativity and intuition, as does our educational system.

So much for now – I’m going to explore your blog some more…

Creative greetings from Denmark

Halina

Here it is folks – This week’s Carnival of the Capitalists! This is a much longer post than usual because it contains many, many posts from a great many blogs that all have something or another to do with…

Correct me if I’m wrong, but I think Yaro is trying to inspire creativity in people and he’s not quite sure yet that it can be harmoniously blended with profitability. I’m sure it can because it’s my passion.

The biggest difficulty is dealing with others jealousy because few see it as such a great learning opportunity – there’s something in people that actually FIGHTS to keep them where they are, and when someone actually pointed it out to me – over and over, I finally got the message and dealt with it.

Here’s another example of something I wrote:
Sharing the Love this one just blows peoples minds.

Best wishes to you and everyone,
Sam
ps. Always do a ps darn you!

Such pages (sites) also seriously make me doubt whether the product they are selling is actually any good. We often see e-book’s sold this way. Now I’m yet to purchase an e-book, because a) you have no idea of the quality, b) they are often “over sold”, c) it is too easy for anyone to write an e-book (or create a web site), d) there is more great free content on the Web than I have time to ever read.

I’ve read comments like “you have only 5 seconds of someones eyeballs before they’ll move on to the next web site.” To a large extent I think this is true. There are sooo many web sites, and people have so little time and you have to have something punchy that hooks them from the get go and gets them to stay for more than that precious 5 seconds.

One book I’d recommend is “Web Copy That Sells” by Maria Veloso. I’ve learned a lot from Maria’s book and tried to use this on my latest Web site http://www.surfulater.com But it really needs professionals like yourself instead of an Ozy software developer like me to do this properly.

A very good point that Maria makes is the importance of the content which is “above the fold”. By this she is referring to what readers see on the screen without having to scroll or page down. If you don’t get their attention here they will most likely just move on to the next web site.

My 2c.

So far, you’re the closest I’ve come to feeling like I’m reading my own writing. As for your quote:

The purpose of this article is simply to remember that innovation comes from people that choose not to follow the crowd. In marketing and in business that is a hard thing to do because you risk reducing your income. For those that perhaps have aligned their goals away from profit maximization, or have already reached financial security but still enjoy marketing, the opportunity exists to do something different and the first step is to think differently.

I’ve got the “outside the box” thing married to profiti maximization, and thing is, I’m so sincere and passionate about it, that people really love it. And the sales couldn’t be better.

Take a few moments to surf around and you’ll see…here’s 3 articles that are big producers:

How to Survive a Denial of Service Attack on Your Business
Congratulations, Apparently You Have a Brain – The Rich Jerk vs RoboRiches, Which One is Right for You?
Sam Freedom – The Coolest Guy on the Planet SEO Contest – There Can Be Only One!

I want to say you’ll enjoy one more than the others, but the fact is, I think you’ll enjoy them all equally. Anyways, feel free to stop on by and read the comments, add one if you like, and I’ll return the favor if you leave the links up.

(found you in blogtopsites. )

Keep up the nice writing. It’s refreshing.

Sincerely,
Sam Freedom
the coolest guy on the planet

Like you said, why re-invent the wheel when it already works? In my opinion, however, I feel that an entrepreneur should use all marketing tactics at his disposal.

Even after the marketing “stage”, many things, like you said, should be done. Follow-up letters, follow-up calls, etc.

One thing that many entrepreneurs should be aware of is that marketing is not done overnight. This is highly emphasized in the Guerilla Marketing book. Just because immediate results are not evident from one’s marketing campaign, is not and SHOULD NOT be grounds to drastically alter their approach.

Welcome to Baboon Pirates and the 162nd Carnival Of The Vanities! My nom de blog is El Capitan, and I’ll be the ringmaster/sideshow operator/skeevy carny for this week’s festivities.

Let say that you are an avid golfer. And you arrives at my site, and the first thing you see is — “Here’s The Club That Gave Tiger Woods An Extra 100 Yards”

Here’s a question — would you give it a scan, and maybe later give it a thorough read.

The headline creates curiosity, which later leads you to the rest of the message. If you are not an avid golfer, I don’t think that you’d bother.

When you think about it, a website like that may not be much different from this post. Yaro’s posts are normally long, and will take 3-4 screen shots too. If Yaro uses a 12pt font, maybe it’ll take more screen space.

But we all read it, because we are genuinely interested in that Yaro has to say about online marketing. Sales letter, is just one of the ways to get the message across.

But I do agree that we do need to be creative. Somethings may not be as successful the second time (like Million Dollar Homepage Clones).

Try out other things as well. But there’s nothing wrong doing things traditionally especially if it’s proven to work – many times. It can be your shortcut.

Maybe being INNOVATIVE is the right word — same thing done differently. Adapt to current situation and to the right target market. And at times, it’s the same thing, but because of being innovative, it’s perceived as unique and something new, which later, captures more attention.

I have no formal learning or knowledge in marketing techniques, but I know as soon as I see a page that uses the long letter sales page, I immediately switch off and close the page. I tend to switch off and ignore google ads as well.

I think video is and will become even more so, the most effective medium to market. See http://www.videoegg.com for example… I remember them saying in an ebay experiment the items which used video to market the product on average sold for 30% more than the other items without video.

Yaro, rather than using a namesqueeze technique to force users to sign up to your mailing list… why not give them an option? By this I mean, on the page pitch what you have to offer and what the user can gain from signing up to your mailing list (i.e. mention that they receive bonus podcasts and articles etc). Along with this pitch, you could perhaps create a short video of you saying something, or even just look at your past podcasts and cut snippets which you think were valuable information. Then combine these together in a fashion and have that play (or tell the user to press the play button to find out more). Then at the top or bottom (I’d say bottom) of the page have a link that says “continue” or similar.

Perhaps you could do a marketing experiment within a marketing experiment. i.e. Have two pages… one which forces them to signup to continue… and another which has an audio sample, and details what the benefits are to signing up, and include on this page the option to skip signup. Then test these two and get back to us as to which one was more effective (provided both are exposed to the same target audience for the same duration and the same number of views).

Just a thought

I recommend to you and everyone the book “Guerrilla Marketing” because is just what everyone needs to read about Marketing.

I’m reading it myself and I can’t stop being exited about the tips and subject! Of course, your blog give me some useful insights too Yaro!