Thanks,

Jeff Martindale

With virtual real estate, virtual billboards (pixel pages, keyword pages), all you have to do is look at reality to find your next opportunity on the web.

Honestly, I question whether or not landowners are keen on the fact that they could be utilizing the space to make money. Oftentimes zoning restrictions enter the equation, but in many cases, people seem content to sit on their investment and let it accrue value. Although it may seem obvious to us (and believe me, I’d never let something like that slide), it’s quite possible that older, less contemplative individuals simply may not realize what some of their options are.

This all leads to another topic…Investment efficiency as a whole. The people with the money aren’t always out there busting their tails to maximize their investments, and each year, BILLIONS go by the wayside. On the upside, we can come in and take care of all that

I havn’t looked much into it, but I feel it could be a semi-profitable business. I mean, magazines charge anywhere between $2,000 – $5,000 just for a full-page color ad. One of the downsides to billboards is it doesn’t – really – get national coverage like, for example, Maxim magazine.

No matter which way you cut it, properly thinking about the situation could make it a lucrative proposition. Maybe in the future, I’ll look into it again to see what I can dig up.

If anyone else has any other ideas or advice about this, please comment!

I like this idea — and a few years ago I had looked into it — there was a big “for rent” sign on a few billboards that were local here in my hometown — I gave the guy a call and talked to him about being a go-between ….finding suitable advertisers — unfortunetly he didn’t quite get it…and denied to work together. I think he was bringing in something like $800 a month and client had to sign 12 month contracts or something like that — it was pretty good money.

If anyone have a creative advertising idea…I’d like to hear it — I was thinking of making t-shirts that said “your ad here” — but I dunno..I’m trying to find something with a WOW factor.

The problem with purchasing the land is that it’s so capital intensive. Another business model would be to find out who owns the land and offer to give the owner a percentage of the advertising revenues to use the land.

I’m sure many of these engagements would be relatively short term (6 months to a year) but if you had a system for easily erecting billboards and taking them to different locations it could work.

Also, the same system could work on the side of buildings etc. Though as you say, I can think of few things worse than having every square metre of vacant space occupied by a %*&%#*& billboard.