Why Small Businesses Fail & How You Can Be One Of The Rare Success Stories

By Yaro Starak
53 Comments

In a previous articles I discussed the importance of having a thorough understanding of your customer psychology. Knowing why your customers are motivated to do what they do on an emotional level means you can intimately communicate with them, demonstrating you know their problems better than they do.

In another article I explained the distinction between your grand vision, versus your guiding strategies and your every day tactics.

I taught you that the key word when it comes to understanding your customers and your own process, is “why”. Ask why your customers behave how they do so you can best work to meet their needs and communicate in a language they understand. Ask why you make decisions and take actions so you are clear about how your every day actions relate to your overall strategy and vision.

The final piece of the puzzle, which I will explain to you in this article, is all about execution.

It’s great to conceptually understand these ideas and know the why behind human motivation, but if you fail to execute then you’re not going to get a result. At the end of the day, if you want success, it’s what you do, not what you understand or assume, that will lead you there.

Why People Fail


Many people when they start new businesses fail because they don’t have enough knowledge. Knowledge is the first step because knowledge gives you clarity and clarity give you purpose.

At the end of the day, businesses fail because the people behind them stop doing the right actions or continue doing the wrong actions (usually a combination of both). The key to success is to figure out what are the right actions AND determine what is the right order to complete them in.

You need a clarity of purpose and enough motivation to keep working. The human being, or beings behind the business are the most important variables, and if you as the business owner, or your partners, contractors or staff don’t remain motivated, then you’re heading for failure.

I’ve worked with many start-up solo-entrepreneurs, most of whom never realize the success they want. The reason? They give up too soon. They haphazardly do a few of the right things, but always feel slightly lost or confused or impatient or frustrated. They second-guess their actions, get distracted by new ideas, and jump from one project to the next.

The few people who do enjoy success demonstrate something unique – and it’s obvious to the trained eye what it is. These people stand out from the crowd because of their steadfast motivation towards a goal. They still make mistakes, don’t always stick to one path, but they keep moving forward, failing fast and always learning from what they do. It’s the consistency of their execution that leads to the positive outcome.

The Formula For Successful Execution

You can eliminate much of the ambiguity and fear about what you are attempting to do, if you look at your business as a series of processes that must be successfully executed, one after the other, in order to get the result you want.

The fist step is to successfully execute your customer research process. Learn about your customer psychology before doing anything else (go back and read this article if you need reminding what this means: How To Develop A Crystal Clear Understanding Of Your Customer).

The next process is studying what strategies you need to employ, how they fit together and what order they should be executed in.

For example, as a blogger you usually execute a content strategy, followed by a marketing strategy and then a monetization strategy. Although these things overlap, generally you can’t successfully execute a monetization strategy without first completing a marketing and content strategy, as you won’t have any traffic to sell to.

Once you know what strategies you are going to execute, focus on the first one and only the first one if possible. For this strategy, pick the best tactics you need to complete in order to execute successfully, based on your strengths and current situation. For example, if you are at the content strategy step of building a blogging based business, and your strength is writing, you should map out a series of blog posts that you will write, which could be put together into a free report once complete (like an A to Z guide on how to do what your customers want to do).

From there, you take action and execute the tactics, monitoring results as you go along. Do this with a single-mindedness, as if your life depended on it, for best results. Don’t do it forever, but do it quickly. Execute, assess results, recalibrate, then execute some more.

Avoid These Motivation Killers

At the heart of this process working is clarity of purpose. Your motivation is dependent on your confidence. Your confidence is dependent on your clarity that what you are doing works.

When you are confident that what you do delivers the desired result, you do a better job, hence giving yourself a better chance of success. It’s like a self-fulfilling prophecy, or as Eben Pagan likes to call it – inevitably thinking. If you believe it is inevitable that what you are striving for you will have, then you increase your chances of it happening. If you believe the opposite, then you weaken your potential.

It makes sense then, that you believe what you want to happen will happen. However belief doesn’t come easy if you have little real world experience to back it up. That’s why quick and focused execution is critical. The quicker you learn what tactics work and what don’t in your given situation, the quicker you will become confident in your own ability to get a result.

Be careful that when you do experiment that you do it at the tactical level. If you keep changing strategies or you’re acting on assumptions about your customers that keep changing, you’re probably feeling more ambiguity than you are confidence.

It’s okay to experiment at the tactical level and as a result you learn new things about your customer psychology, forcing you to change your strategy, but this should only be done in response to real knowledge gained from execution at the tactical level. Make changes based on what you learn about your customers from directly interacting with them, not simply because you “think” it’s the right thing to do.

Once you start getting results, you will become more confident. Confidence in execution leads to more execution and it’s quite possible to reach a point where execution becomes effortless. Once you’ve done things a few times and the result is consistent, it becomes part of your innate abilities. You just know it works and can repeat the process at will without ambiguity.

Imagine what it would be like to have this sort of confidence when it comes to making money online. If you knew that completing a few techniques results in a certain amount of money coming in every time, you’re going to feel pretty relaxed about your ability to run a successful online business long term. This is the place you want to get to.

Execute Every Day

Execution is about repetition and testing of tactics until strategy is realized. Once a strategy is realized you know it works and you’re one step closer to what you want. Plus, you gain confidence and thus motivation.

If you want to make this process part of your life so you are successful in business, you need to make execution part of your every day activities.

If you execute in confidence, you can’t help but gain more confidence, because the worst result is clarity of what doesn’t work. Clarity is the path to confidence. Once you eliminate enough of what doesn’t work you discover what does.

If you enjoyed this article, please tweet it, share it on Facebook or on your preferred social network. And of course, if you haven’t done so already, please join my email newsletter on this page (enter your name and email at that link to join).

Yaro Starak
Executioner

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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53 Comments

  • I love this Yaro – “you need to make execution part of your every day activities.”

    Absolutely. I feel that the biggest thing that brings failure is simply that people give up. I know that the longer I work on my blog/business, the easier it is to keep going. Success improves your confidence, and hence motivation, so you keep working more and harder and smarter.

    I’ve seen the fruits of this in my main blog, and in my online craft business. Thanks for another inspiring read!

    (Though calling yourself an executioner is a tad creepy, you know that, right – perhaps try executioneer? ;D)

    • Hey Jess! You’re here too :) Yay!

      I just wrote a blog post about entrepreneurialism from someone (like me ) with ADD (attention deficit) tendencies. I think that’s another area that people with Entrepreneurial traits need to look at and decipher.

      A lot of entrepreneurs have ADD type personalities, where they think big, but find it hard to execute and keep the momentum up of an idea. Because they have so many ideas, they get bored and want to move on to something else. There concentration for anyone thing is minimal. I think when ADD is harnessed properly for entrepreneurial type personalities you can actually get great results. But if not, ADD/Entrepreneurs can get really disheartened and feel lost in society and to where they fit in.

      I would love someone (aka Yaro) to discuss entrepreneurs personality traits, so people with these traits can harness their ideas to their best ability. So they can grow and flourish.

      • PS – I repeated myself a lot there – he he!

  • Yaro,

    I agree with the notion that action brings confidence. The best learning anyone can get is by acting.

    Inspired Actions are the best way to fall forward. Take steps, get the feedback and make changes the next time, if required.

    For me personally, I am involved with many offline activities (including being a committed father) along with learning about internet business and blogging. As the days pass, I am getting more and more clarity and purpose as I accumulate more knowledge and so tilting more towards the model of business you propose.

    I have also realized that for some (like me) perfectionism is the enemy of execution. I have learned (yes felt inside) that there is no end to waiting for the tunnel to get fully illuminated. Take steps in whatever light you see at the moment. You will surely be guided further in the process.

    Yaro, why is it that your articles always resonate with my current experiences. May be you know your customer’s psychology very well.
    :-)

  • Hey Yaro,

    I loved the final piece to the whole ‘series’. You finished it off with a very important advice:

    Taking Action

    Because without this final step, all information would be of no use. You can only make use of your information once you take action.

    Thanks for the whole series!

    Kindest,
    Nabeel

  • Rob

    Great ending to a great series.

    There’s a quote I read a couple of years ago (from Napolean I think) which went along the lines of:
    “It’s not what you know, it’s you do with what you know”. So true.

  • So true Yaro. It’s so easy to get sidetracked and not carry out the execution of daily tasks. I loved what you said about “confidence in execution leads to more execution and it’s quite possible to reach a point where execution becomes effortless. Once you’ve done things a few times and the result is consistent, it becomes part of your innate abilities. You just know it works and can repeat the process at will without ambiguity.” It’s so true – doing the things you know work, and doing them consistently every day – day in and day out – does become so second nature that it is effortless and you start seeing results and stop second guessing yourself – you become confident knowing what you’re doing works.

  • Hey Yaro,

    Great stuff as always. This post reminded me of that book by Michael Gerber ‘The E-Myth Revisited’. He talks about the development of businesses and why they fail and much of what he says has to do with growth (and not being able to deal with it).

    Personally, I’ve experienced a growth in confidence thanks to consistent effort. Most people seem to think it works the other way, that you have to have the motivation and confidence before you can take action. In fact, the confidence comes from the actions and the results they bring.

    ‘It’s okay to experiment at the tactical level and as a result you learn new things about your customer psychology, forcing you to change your strategy, but this should only be done in response to real knowledge gained from execution at the tactical level.’

    This is a great point and one that I’d struggled with, so thank you for putting it into clear terms.

    Keep up the awesome work.

    Matt

  • I constantly struggle with what you’re describing. Doing before learning is so tough for me for some reason. I always want that next piece of information before I dig in. I think somehow it will better my chances.

    The truth is, I don’t have a chance if I don’t do anything to begin with.

    Of course, I know that, but it’s nice to hear it fresh.

    Thanks Yaro.

  • Hi Yaro

    Thanks again for another useful article.
    I really enjoy reading your blog, and I feel I learn something new every time I visit.

    Knut

  • Is it just me, or does anyone else see a bit of irony in this article. Two quotes:

    “The final piece of the puzzle, which I will explain to you in this article, is all about execution.”

    “If you enjoyed this article, please tweet it, share it on Facebook or on your preferred social network.”

    I would say that if you are truly about executing your plan for your small biz, get off of facebook and twitter and start executing. ;)

    • One step I would add: ask yourself “am I getting ridiculous results from this?” People get so emotionally invested in an idea that when it does not work, instead of changing direction or giving up, they just keep pushing forward with a loser. It’s ok to give up on an idea, but never on a goal.

    • Who said using facebook and twitter is not executing?

    • It would be naive to think that Yaro’s all about charity: sure his readers are helping him to become a greater authority, by spending a small amount of time they could devote otherwise, as he preaches. You can look at it in a devious way, but I prefer to look at it in terms of mutual service.

  • Yaro, as usual, you have provided some excellent content.

    The “inevitable thinking” really hit me in this post because I use to be the person who didn’t really believe stuff was going to happen. I was always second guessing and doubting.

    Today however, I know that believe things will happen help to make them happen. I have seen it in my own business and it is awesome!

    Thank you for the post today Yaro. It was great!

    ~ Michael Novak

  • I think my blog will be a success because I am sucking up information, about how to run it properly, like a hoover!

  • Nice post with well detailed points if i may say! Well am short of words lol thanks man! Keep the good work up

  • Well said Yaro. Execution should definitely be in daily routine. I have just witnessed it and I was making plans for last 2-3 months but didn’t do anything. Today morning, I finally decided to act and now, I am feeling energized(and I even wrote 3 posts in a day!)

  • Yaro,

    you write: “Many people when they start new businesses fail because they don’t have enough knowledge”.

    If I am not mistaken, in your blog mastermind ebook (which, by the way, is fantastic) you write that people nowadays have too much information (information overkill) and with all the reading they never get done anything.

    I totally agree with both of your comments, i.e. you have to take advantage of free info out there but also need to know when enough is enough. OK, there will always be some info out there that can be of additonal use but will you find it and how much longer will it take you to get started??

    I sometimes wonder about this blessing and curse of all that information we have available and if, from a ‘get down and get dirty’ point of view, pre-internet entreprenues where quicker in taking action than many people nowadays.

    Google gives us millions of results in a split second yet on the other side we know we can’t build a long-lasting business without investing also time – that seems sometimes like a paradox situation :)

    Best regards from Greece,
    David

  • I think the killer word here is “focus”. Many bloggers have lots of interests and they (including myself), easily shifts from one to another. I would like to call this as “grass hoppers”, “bar hopping”, “kangaroo jack”, “bouncer”, “spring-boarder”, or whatever you would like to call it :).

    We fail because not everyone is a winner. In a world where there is an on-going battle for information, setting up an on-line business can be daunting. Information is more precious than gold, we only need to look for it in the right places to succeed.

  • Well, I have been training some people on how use the internet to make money -It’s hard said than done because these people keep going from one programme to another with no success.

  • I agree with you. Clarity and purpose is essential. I just started with the internet and most of my time is spent in the shop. It is so easy to get lost in this world wide web. It’s a lot of fun learning and I do it every chance I get. I also have to say that after 25 years of owning my own small business, I found long term success comes from doing excellent work and treated customers fairly. I have done this and I haven’t really seen a slow down despite the recession. Just another thought. Thanks for your blog I find it very informative.

  • Hi Yaro!
    Your article is really marvelous :-) !

    It was about 2 months that I didn’t come back to your Blog, but I have to tell to myself that I have committed a big mistake :-(
    Infact, I need to get back to your Blog really often – MORE OFTEN – because you give a lot of news and tons of inspirations Great Yaro…

    Your style is so genuine and clear…straight to the point and soft! I appreciate really much.

    Now, coming back to the Fall 2007, I still remember the view of one Camtasia video of a Guy who lived really far from me. I was so SKEPTICAL about that guy with long hair! He was speaking about making money on line and he was showing his Autoresponder mailing list subscriber to show real proof that it was possible for everyone to build an online business.

    And when I saw his incredible amount of subscriber…well began to boil…RRRRR!

    From that day I decided that really, really I could succeed in an Online Business…because I have already the strengh and the burning desire for it, just like I did for all of my life goals already achieved.

    But I needed only one thing! —> The RIGHT STRATEGY!

    So I started to read tons of reports, tons of books, and attended dozen of seminar in this topic, also around the world. But the AWFUL NEWS is that out there there is really enormous amount of rubbish :-( !

    Now, only in Spring 2010 I have finally found the RIGHT STRATEGY, the RIGHT MENTORS, the RIGHT CONFIDENCE.

    And now, I’m ready to deliver, as You Great Yaro ALREADY DO on daily basis, all my absolute best to other people. Inspiring them and being an real example of simple and focused success.

    I have finally found my great vision –> “Showing, Guiding and Entertaining Lovely People into Their Personal Paradise”

    Do you like this Yaro? Would You help me in manifesting this magical vision?

    Remember that you already …”guide Lovely People into their personal Paradise…” because of your extraordinary Blog, Posts, Contents, Products and Services..

    Thanks to all these, You can transform and inspire other people to change their life! And it’s simply Extraordinary :D !

    Now, I have a dream! Can I reveal to you, Yaro?
    Well…to see you in front of me, seated at a round table, while we talking about our businesses and while we are making brainstorming, new powerful ideas come out…YES…powerful ideas about making the world a better place, transforming human beings into spiritual beings, who live with as many confidence, love, passion and freedom as possible :D !

    Do you believe in my big dream, Great Yaro?

    Thanks for give me the important remember of the concept of..EXECUTION.
    I strongly believe it is really the best advice you can give to us!

    My hand on my heart,
    Alberto

  • Thanks for another great article, Yaro. You summed up the whole concept with this statement (Could probably be shortened and clarified a bit :-):

    “If you believe it is inevitable that what you are striving for you will have, then you increase your chances of it happening. If you believe the opposite, then you weaken your potential.”

    It’s certainly important to keep your eyes on the “big picture,” and focus on your goals with clarity.

    Thank you for re-affirming this!

  • I completely agree with you that when it comes to starting a new business, having enough knowledge is more important than what many people realize. Because most entrepreneurs think that having enough capital could provide them a successful business, but when we think about it carefully, it’s quite obvious that poor knowledge base could waste the capital entirely…

  • Yaro thanks for the great information its got me excited and refreshed. I have built and run some successful businesses and some flops. Checking my thought process against some other successful people outside my current industry is confirming a pattern of success the can be tracked. Listening to and reading your blog-profits-blueprint stirs so many check points were I have been on and some were I missed it. This is a big help!

  • I particularly like your point about developing an A-Z guide for bloggers. Personally, being single-minded is quite difficult for me, but you have stressed very well about its importance. So I think I need to work on that trait.

  • Thanks, Yaro – I completely agree. Execution has always been useful in marketing, but now it’s essential. Things are changing so fast around us that we simply don’t have time to get full information before taking action.

    The way I put it to my clients is, “Start before you’re ready”. That doesn’t mean starting before you do ANY preparation, but it means start before you have everything you THINK you need.

    I particularly like your point about action leading to confidence. I often urge clients to take action because the feedback gives clarity, but I hadn’t thought about the confidence factor as well.

  • You are definitely right about knowledge, too many times I see people going into business for themselves, in a business they know absolutely nothing about and simply going into it because of the vision the previous owners. I know my father went into a business a few years ago, because the owner looked to be doing well, and wanted to retire, so my dad thought it would be a good idea to buy and get into the business. Well, 1 year later my dad sold the place as his inexperience in the field led him to ultimately fail. Knowledge is definitely important when it comes to business.

    Till then,

    Jean

  • Definately some great advice here. It’s so easy to get caught up in the excitement of creating a business that it’s easy to lose track of the big picture and overlook the important steps that build the framework of a successful business. Thank you Yaro for taking the time to write this article, it has helped me to remain focussed and review my strategies.

  • Yaro, my favorite word you mention is TESTING. Is there anyway you can get on a mega-phone and yell this across the world so all of my clients can hear this?!!

    On a serious note, so many business owners view the web as “I will put up my site and become rich.” I know you’ve heard this before, but the real solution is the word TESTING. The business owner needs to be constantly testing one landing page vs another, one call to action against another, making graphical tweaks, and using different wording to constantly improve their conversions.

    The glorious part about our jobs is that we get to walk small business owners through these steps one by one. As always, awesome post!!! Thanks, Yaro.

  • Your Message very useful and motivating Yaro. anyone can write a great business plan, but its all in the execution

  • I usually put say, “An object in motion tends to stay in motion” even though I never took physics! It’s something I’ve gleaned from being still, and being active, and being lazy in between. Sometimes a task seems too daunting, so we put it off, never knowing how this stresses us out, to focus on something less important, knowing that the longer we put off doing something we need to do, the less time we’ll have to do it, and potentially, the worse job we’ll do of it because we’ve run out of time.

    Execution as part of every day is a wonderful mantra. Koichi Tohei, the creator of a form of Aikido, says in his book, “Ki in Daily Life,” “When you wake up, Get up.” and keep moving from there. And I’ve often noticed, looking at my family, that the people who stay active, despite their circumstances, are the ones who most often succeed. My aunt was on food stamps 17 years ago, when she was a first time mom, and her husband was in school, and she was trying to sell her earrings and t-shirts. Now she’s continued to create art, but has become a highly successful owner of a home day-care business. She makes creation and execution part of every day, and every time I see her she always has some little project for me to do. She’s living proof that execution as a way of life, just continually getting up and doing, will get you far.

    Mazarine

  • Hi Yaro,

    Great article and so right. I work with small businesses owners and the biggest challenge I see is lack of vision for their business. Oh they know they want to make more money etc but they can’t see how that would be. What it would look like.

    Wanting to make more money is not vision, that is a want.

    As you said, execution is also very important. It’s really hard running a small business because normally you are the one doing everything! Sales, customer service, IT etc. It’s not easy to do all this and still work your plan.

    As you have said, if you do the basic everyday then you will get results. I find it works if I help my clients to write down what those tasks are everyday. They then have to do these however busy they get.

    Simple, but effective. Things like ‘Make 3 sales calls’ ‘Talk to 1 client and see if they want to order’ ‘Update your weekly cashflow’

    Really basic but when you actually work through this you get some great results.

    And as I have learnt from you Yaro…for a blog…..blog often!

    M

  • Thank you Yaro for the post-At least I know what to focus on now

  • Thanks Yaro, this article has really given me some drive and i know what i can work on alot more now. Thanks again!

  • Jan

    Hi Yaro,

    I don’ believe that most small businesses fail because of the lack of knowledge. You can get the knowledge over time. Executing small steps of a strategy each day is the most important point – in my opinion. Reading your articles is always a pleasure. Thanks.

    Jan

  • Failure is not necessarily a bad thing. It allows you to learn a lot, sometimes even more than in a successful business where you accidentally did the right thing. I think the real problem is a series of failures. Some of the business owners I have the most respect for told me that it is not their first business. They failed a couple of times until they got it working. Today they are successful.

  • Execution is very important to succeed, making a plan and following it everyday will make sure you succeed and not fail. Even if it seems repetitive if it works you should do it. It will increase your chances of not failing.

  • Hi Yaro,

    As always you make such good sense. My husband and I have been in business for about 10 years now. Paul built our current business into a business with a 6 figure income. He started with $60.

    Pretty cool I think but I’m probably biased.

    But in all fairness, Paul had a vision, a plan and a desire to succeed.

    Having a knowledge deficit and an inability to focus is definitely a recipe for failure. But if you can learn from your mistakes and keep going, you’ll eventually achieve your success.

    Because it’s not what happens to us, it’s how we handle any given situation that counts.

    Thanks Yaro. Keep on blogging!

    Cheers

    Jann Drew-Maskell

  • What keeps nagging me about persistence is that it may be a logical fallacy. Yes, a main feature that distinguishes successful blogs or businesses from failures is persistence. You may derive from it that persistence leads to success. But the opposite causal relationship is even more credible. Businesses persisted because they were successful. The failures simply ceased to exist. Maintaing a failing business leads to personal bankrupcy.

    I know Yaro advocates learning from small failures to meet big success, and iterate through your business model and execution process. But sometimes it is hard to distinguish between giving up on your original idea (what Yaro calls lack of purpose) and making a small shift in strategy that turns a fast failure into a long term success.

    Only a few days ago I was talking to my co-author & techie’s girlfriend, and she thought we were courageous to the point of hopelessly naive. And our blog has only been active for less than a month! We’re still in the process of learning what works and already we must battle the scepsis of our loved ones.

  • Thanks Yaro for this great post. Just one month ago I launched my own blog for entrepreneurs too, focusing on helping them build SIGNIFICANT businesses. I find most of what you are saying here quite true and I’m glad to say I’ve found a site where I can regularly link back to!

  • Tim

    Yaro, you are not just a great entrepreneur and a master blogger. You’ve shown here in your article that you’re also a great self help teacher. :)

  • Mac

    I think Focus and clarity is very important, but another key factor is Consistency in actions.
    Just find out a strategy and stick it to. Most strategies don’t pay off until at least 2-3 weeks. So those few first week is the time that you need to grind out and do the ‘hard’ work.

  • Hi Yaro, I totally agree.

    Getting clarity is essential
    so you can focus on one direction.
    And then execute daily as you say.

    It’s important to make execution into
    a habit and that only comes with
    repetition.

    Michael

  • Tom Van Howe

    One way I’ve found to execute every day is to use the GTD “two minute rule” to get me jump started in the morning. I know I have a pile of work to do, and I know I probably won’t get it all done. If I think about that I’ll never start. But if I grab the top thing off the stack and say, “In two minutes or less, this will be done.” I know I can do that. Of course, that’s just processing. You still have to come back to it later. But the accomplishment of zeroing the inbox generally carries me through to the next steps.

  • Hey Yaro,

    Every time I read one of your articles I’m tempted to join one of your programs like Blog Mastermind or Membership Site Mastermind but whenever I have purchased a program or paid for a webinar, I’ve been disappointed.

    I always feel that the information they give to sell the program is just as good as the program.

    Best – Mike

    • I understand Mike – and by all means, you definitely do not need a program to succeed, there’s plenty of people who do it without one.

      I know for me, studying courses has delivered some of the best learnings because I can see how other people sell products. Paying money also gives you an incentive to take action, which for many people is the only way they get off their butt and do stuff.

      Education is mandatory, how you get it, is up to you.

  • Trying to find a balance between mindset and actually taking action AND CONTINUING to take action is a struggle at times.

    It can be so easy to fall into the trap of “Analysis Paralysis” and end up going back and forth between positive and negative emotions and never getting around to the consistent work it takes to keep moving.

  • [...] of improving their business operations, products or services long before it becomes an emergency. Entrepreneurship is not a destination one is heading to, but a journey one embarks on; it has no end… In other words, there is no stationary spot or a point for resting on one’s laurels. Areas [...]

  • Hey Yaro,

    I am a first time reader, but really enjoyed this post. I started a couple business in a hospital room with my wife. We where there 7 weeks and I knew I had to make something happen. Looking forward to looking through and reading more articles. Thanks for sharing.

    Ryan T

  • A good point, well made. I always suggest that small business owners flesh out their strategies first to help them better support how they choose and apply their tactics.

    It’s true that there is a lot of trial and error at first, although there are some well trodden paths worth testing out.

    The mistake I think most small business owners have is that they don’t have an overarching strategy and instead have knee jerk reactions to the lastest marketing idea.

  • i love this article and i will love to feature it on my site with the link back to your site

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