Content Bids For Google AdWords
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A couple of weeks ago I attended a small course on AdWords run in Brisbane as part of an Australia wide Google University tour. The course was split into two parts, one for beginners and one for advanced. The course turned out to be quite good. I was surprised how “hard” the beginner course was – if there were any complete newbies in the audience I’m sure they were a bit lost, and the advanced course was suitably, ahh, advanced too.
Right at the end at a time when the presenter was running late for a plane she mentioned a new feature that had just launched that was supposed to make it easier to distinguish between content and search AdWords. Content AdWord campaigns run on non-Google websites that choose to participate in the Google AdSense program that pays webmasters for clicks. AdWords for search is internal to Google and is run in those boxes down the right side of Google search results. Generally in most cases AdWords in search performs better than in content but it’s never been easy to play with the variables independently, you generally had to set up separate campaigns for content and search. This new feature called is supposed to make it easier.
The problem was I couldn’t get my head around it at all and the presenter only briefly rushed through the concept because she was running late. Once again though, Perry Marshall has come to my rescue providing a nice a simple explanation of how it works. True I would have figured this out eventually myself and okay, it’s not that hard at all, but I’m pretty lazy and that’s why Perry-made solutions appeal to me, they are quick and easily digested.
If you go to this page – http://perrymarshall.com/google/separate.htm – Perry has put together a one page tutorial with screen captures from within AdWords that shows you how it works. Done and done.
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Never ever allow your ads to be run as content on other people’s sites! That’s where the fraud kicks in. People are tempted to click on those ads to generate revenue for themselves.
When G first set up the content distribution system, they set all adwords advertising to run as content. Suddenly my adwords bill went through the roof but without any increase in sales. Those content clicks were nothing but junk clicks taht I had to pay for.
If you’re smart you will only let your ads appear on google when people are conducting an actual search.
Peter,
Respectfully… I disagree. The sheer quantity of the Google content network make it a great place to get exposure to your product or website. I understand that click fraud can happen (although Google attempts to keep at a minimum). I truthfully believe, this new change helps you minimize your risk without decreasing your more worthwhile higher CPC on search.
Peace
Tyler at http://www.AutoApproved.com
I agree with Tyler. Advertising on the content network can be profitable. The problem, Peter, is that most people who are using AdWords, use it without any sort of detailed tracking. There are third party trackers out there that do a good job of tracking where clicks are coming from – i.e. which content sites in particular. If you monitor the data for a period of time, you should be able to see some trends and any sudden spikes in clicks should warn you that something is going wrong and you can alert Google about the problem.
The Internet is huge and if you’re only advertising on the search network, you’re missing a lot of potential customers.