Entrepreneurs-Journey.com

A couple of weeks ago I attended a small course on AdWords run in Brisbane as part of an Australia wide Google University tour. The course was split into two parts, one for beginners and one for advanced. The course turned out to be quite good. I was surprised how “hard” the beginner course was - if there were any complete newbies in the audience I’m sure they were a bit lost, and the advanced course was suitably, ahh, advanced too.

Right at the end at a time when the presenter was running late for a plane she mentioned a new feature that had just launched that was supposed to make it easier to distinguish between content and search AdWords. Content AdWord campaigns run on non-Google websites that choose to participate in the Google AdSense program that pays webmasters for clicks. AdWords for search is internal to Google and is run in those boxes down the right side of Google search results. Generally in most cases AdWords in search performs better than in content but it’s never been easy to play with the variables independently, you generally had to set up separate campaigns for content and search. This new feature called is supposed to make it easier.

The problem was I couldn’t get my head around it at all and the presenter only briefly rushed through the concept because she was running late. Once again though, Perry Marshall has come to my rescue providing a nice a simple explanation of how it works. True I would have figured this out eventually myself and okay, it’s not that hard at all, but I’m pretty lazy and that’s why Perry-made solutions appeal to me, they are quick and easily digested.

If you go to this page - http://perrymarshall.com/google/separate.htm - Perry has put together a one page tutorial with screen captures from within AdWords that shows you how it works. Done and done.