Comments on: Content Bids For Google AdWords

By: Hock

Hock — Tue, 06 Dec 2005 13:05:57 +0000

I agree with Tyler. Advertising on the content network can be profitable. The problem, Peter, is that most people who are using AdWords, use it without any sort of detailed tracking. There are third party trackers out there that do a good job of tracking where clicks are coming from – i.e. which content sites in particular. If you monitor the data for a period of time, you should be able to see some trends and any sudden spikes in clicks should warn you that something is going wrong and you can alert Google about the problem.

The Internet is huge and if you’re only advertising on the search network, you’re missing a lot of potential customers.

By: Tyler Eastman

Tyler Eastman — Sun, 04 Dec 2005 05:27:43 +0000

Peter,
Respectfully… I disagree. The sheer quantity of the Google content network make it a great place to get exposure to your product or website. I understand that click fraud can happen (although Google attempts to keep at a minimum). I truthfully believe, this new change helps you minimize your risk without decreasing your more worthwhile higher CPC on search.

Peace
Tyler at http://www.AutoApproved.com

By: Peter

Peter — Sat, 03 Dec 2005 06:04:10 +0000

Never ever allow your ads to be run as content on other people’s sites! That’s where the fraud kicks in. People are tempted to click on those ads to generate revenue for themselves.

When G first set up the content distribution system, they set all adwords advertising to run as content. Suddenly my adwords bill went through the roof but without any increase in sales. Those content clicks were nothing but junk clicks taht I had to pay for.

If you’re smart you will only let your ads appear on google when people are conducting an actual search.