What Makes A Good AdSense Niche?

Comments

1. 1

   

   On February 7, 2006 at 11:48 am Jay's Financial Blog said:

   Yaro,

   Great post, however; do you feel that if more and more people start designing AIS sites that the value of google’s ad program will start to diminish and maybe less people will not use it as a way to advertise. I’d like to hear about your predictions for Google’s bread and butter — I personally think it is only a matter of time before this text ad business goes under and Google Shares start trading at 10$.

   Reply
2. 2

   

   On February 7, 2006 at 12:11 pm Yaro said:

   Jay – I have been thinking the same.

   Regarding niche/AIS sites I don’t think there is too much of an issue. The sites with the best content/most relevant content will rise to the top of Google just like usual. For niche sites to compete they will either need to have good content or aim only for short term gain while the niche is still undiscovered.

   Essentially an AdSense niche site acts as a middle man, providing a little bit of relevant information on the niche to bring the user in and then directing them to a more authoritative site or a product/service through an AdSense click, or by providing the product directly in the case of an AIS site selling a piece of software or book etc. In the case of an AdSense click the outcome for the advertiser should still be what they want – a targeted visitor, niche sites aren’t any less effective at bringing in a targeted visitor than any other website.

   However looking at the big picture I do agree that Google has issues with “AdSense blindness” just like traditional banners went through as well as the issue of click fraud. Google has to continue to bring in customers to it’s AdWord users. As long as Google can innovate it’s ad delivery methods to continue to bring in relevant clicks to advertisers it will stay safely where it is, as the leader of contextual advertising solutions.

   The problem is always needing to innovate because no matter what happens eventually users get used to seeing a certain type of advertisement and they become less effective. Not so ineffective that you stop using them (billboards are still very effective but you would have to say that the general public is well and truly saturated with this ad media format), so there will always be money in AdWords, but it will be necessary to come out with new delivery methods.

   I suspect it will all tie in with the evolution of web technology. As new trends or media formats arise it will be Google’s task to find a way to monetize them for advertisers. Take podcasts for example – surely Google (or perhaps Apple) has some R&D going right now on a funky way to monetize podcasts by acting as a middle person for publishers and advertisers. And no doubt their method will be that much better than anything else that has come out so far it will get traction and eclipse all the current small biz start-up efforts to monetize podcasts.

   Innovate or die as the saying goes – and no more so in the Internet industry.

   Reply
3. 3

   

   On October 17, 2006 at 8:52 pm Brett Anderson said:

   Yaro, how do you think googles purchase of YouTube will effect the future of their advertising? I heard people will get paid depending on their multimedia upload popularity, so maybe it might take away some advertisers from traditional adsense marketing???

   Reply
4. 4

   

   On October 18, 2006 at 1:54 am Yaro said:

   Hi Brett,

   To be honest I haven’t been thinking much about the YouTube acquisition but I have read the opinion of a few other marketers so I might do a blog post about it.

   You should post this question into my forums though, it’s more appropriate and we can have a wider discussion.

   http://www.entrepreneurs-journey.com/forums/

   Reply
5. 5

   

   On October 26, 2006 at 12:39 pm Breast Enhancement said:

   Thousands Now breast enhancement Who Never Thought They Could

   Reply
6. 6

   

   On March 5, 2008 at 1:46 am arham | blogpreneur said:

   nice post yaro, but it’s to hard to find ideal niche. now I’m already found 2 niche but with high competition. huff at least I still get 5o or more visitor per days

   Reply
7. 7

   

   On December 23, 2009 at 12:11 pm Bright-Tutorials said:

   The hard part is finding these niches. Automated tools never seem to work very well. I will be attempting to program one for myself using CuRL and cross referencing information that has been gathered. Thanks for pointing out the obvious though. No offense you are the master of seo

   Reply