Or…EzineArticles.com Review
Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the resource box intact.
You can see an example of one of my articles with the resource box here – http://ezinearticles.com/?id=141082 – note the photo isn’t usually part of the resource box, you only see it when you view the article at Ezine Articles.
The idea from the writer’s point of view is that you can increase your exposure by having your content reproduced around the Internet. Your are rewarded with one-way incoming links from the resource box, you don’t have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.
From a publisher’s point of view it’s free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.
My Article Marketing Test
I started article marketing by reprinting a small selection of the articles I published to Entrepreneur’s Journey from about July 2005 onwards. I didn’t put too much energy into it, spending a few minutes before I went to bed submitting an article every few weeks or so. I usually had to modify the articles slightly to make sure they follow the guidelines (for example you can’t include too many outgoing links) and it would take about 10-15 minutes to submit each article.
I devoted the majority of my energy to submitting at EzineArticles.com because it’s the market leader. Applying an 80/20 approach I figured if I was going to submit articles manually, as opposed to using automated software, then I should work with the service with the most traffic. I briefly tested with two other article directories, both of which had an inferior interface and less traffic than Ezine Articles. After receiving next to no results from the other sites I decided to stick to only Ezine Articles.
Last month I submitted my 20th article to Ezine Articles and feel that I am now in a good position to assess my results. By submitting more than ten articles to the site I was given “Platinum Status” which grants me unlimited article submissions, (before that you are limited to ten). While this sounds great it’s not really that big a deal, as long as you contribute reasonably coherent articles you will be promoted to platinum once you clear the threshold (it does make you feel cool though when it happens).
Incidentally the number of authors at Ezine Articles that have platinum status follows an 80/20 ratio as well. The greater majority of authors never make it beyond single figure article counts, with the prolific writers enjoying the most significant traffic rewards because they publish many articles, but only a handful of authors are like this. I am part of the minority in this case, having reached 20 article submissions, which I hear from “word on the street” is around the mark when you start to get good results (it’s not a “hard” rule).
Looking At The Numbers
To assess the success of my campaign I looked for two specific results -
- Incoming links from websites
- The number of times the article was reprinted in non-website publications.
The first was easier to track – incoming links from websites – because I could use services like technorati backlink lookups and my blog statistics so see whether any backlinks where coming from my republished articles. The other statistic was harder to track but thanks to a recently introduced feature at Ezine Articles you can get a fairly good idea how many people are republishing your articles in newsletters or other non-website sources.
On each article at Ezine Articles there is a quick publish button that spits out a html-formatted version of the article allowing publishers to copy and paste the content into a website or email. As an author I’m provided with statistics on how many times that button is clicked as well as how many times my article has been viewed, forwarded by email and a few other neat statistics.
Besides republication it’s important to note that Ezine Articles itself is becoming quite a good repository of knowledge. While not every article is written by an expert, and no doubt there are a good chunk of pretty “light” articles published, there is a broad range of quite useful articles on many topics. Because of this Ezine Articles gets a lot of traffic and your articles can be pulled up in internal search many times.
Total views (pageviews) is included in statistics and I can report at the time of writing this article my 20 submitted articles are about to reach 5000 views total. Top authors report figures in the hundreds of thousands, however they are publishing over 100 articles. You get back multiples of what you put in and depending on keywords, titles and subject matter you can expect varying results (more on this below).
Lessons Learnt
Testing Article Titles
Besides the direct traffic results there are some other important benefits from using article marketing. The one thing I’m really noticing is how important the article title is. Those of you who are copywriters or regular bloggers will be well aware that the title of your articles has the most impact on how often your article is read. The same of course applies in article marketing but it also impacts whether your article is republished. Given that most publishers first search article directories for content, your article title has to have the right keywords and has to be interesting enough to be clicked and finally, if you are lucky, republished. That’s a lot of steps to go through and a lot riding on how good your title is.
Thankfully you can go back and change the title of any article (in fact you can change any element of your articles at any time but it has to be re-approved each time), however you should aim to get it right straight out the door. This is because your article is featured in the Ezine Articles main highly-trafficked category page when it is first published and will very quickly drop off as newer articles are published by other authors. You don’t get this benefit when you go back and alter an existing article.
Short And Sweet
It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. People have short attention spans and they want quick, easily absorbed tidbits, not long in depth quality articles (like I write!). Yes okay, I had trouble adhering to this rule and I still have trouble getting a point across in so few words. The statistics don’t lie though and the short articles will get you more exposure and more traffic, so I spent some time cutting down some of my blog articles to give them a better chance of syndication.
The Vital Few
Every now and then one article will do much better than all the other articles. When you get the right combination of a solid title, a brief word count and a popular topic your article can go viral and be picked up many times. I can’t really say that any of my articles went viral but a few did standout while others really struggled.
Quantity Over Quality
Speaking from my experience, most of the backlinks I generated from article marketing where not from quality sites. I can think back to maybe one or two instances where I was pleased to see my article republished in what appeared to be a reputable website, with high PageRank and a real audience. Most of the time I spotted my article reproduced at splogs (spam blogs) – websites and blogs that republish content, slap a bunch of AdSense ads around it and hope to get into the search engines and make money from it. These still count as backlinks and help your traffic cause, but it’s really a case of quantity over quality, which is not sound strategy when it comes to search engine marketing.
What About The Duplicate Content Penalty?
The duplicate content penalty is a major concern when republishing content. Remember Google (and other search engines) may penalize websites that produce duplicate content by removing the page from it’s index or reducing it’s search ranking. Now my understanding is that the original source of the article, as in the first place that Google finds the content or the version it deems as the oldest, won’t be penalized. This is not a verified claim, I’ve heard counter arguments against it and in some circumstances if your source content is found after it’s republished somewhere else (which can often be the case if your site is not regularly indexed in search engines and the site that republishes your work is), then it’s your site that risks the penalty.
The answer of course it to modify your article before submitting it to Ezine Articles or similar directories so it’s not a direct reproduction of the article on your website. In my case I reduced the size of most of the articles I submitted so they were not exactly the same as the originals, although they certainly would have shared paragraphs so I probably didn’t do enough. I’ve yet to notice any penalization but there are a lot of forces in play here so if you are really worried, take the time to modify your articles or only submit original content.
Automated Article Distribution
Automating article submissions is a very efficient (80/20) thing to do and as such I don’t recommend manual submission unless you are a cheap-n-silly control freak like me. At the basic level you can employ a virtual secretary or administrative assistant to do article submissions for you. Depending on your results this can be a cost effective means to market your website, but do a cost/benefit analysis (time vs results) before hiring someone to do it for you.
There are article submission services that will submit your article to X number of article directories for $Y dollars, for example – ArticleMarketer.com. There are also professional software packages that will do the submission for you, so all you need to do is put your article into the software and sit back and let it role. Two examples of this software are ArticleSubmittPro and Jason Potash’s Article Announcer (which I believe takes the cake for longest sales letter ever!).
Article Announcer by Jason Potash
I’m really very keen to try this software because it comes from Jason Potash and he has a fantastic reputation (along with all the other marketing gurus in his inner circle like John Reese, Armand Morin and Jeff Walker – a big shout out to Mike Long as well!). At the moment the sales copy on Article Announcer didn’t convince me to spend the nearly $400 to buy the full package although I may yet give it a go. Apparently the software is really only half of the value and the education provided from the articles and audio are equally important.
I did email Jason (or his support staff anyway) to ask for a review copy for this blog but unfortunately I was turned down. All I have got to go on is what I have read in forums and reviews of Article Announcer. The software, while being certainly more efficient than manual submission, isn’t completely automated and you apparently still need to do some grunt work to submit your articles to all the different directories. Anyway, until I get a copy of Article Announcer all I can do is speculate.
Is Article Marketing Worth The Time?
Yes and no. I don’t feel at this point with only 20 articles published, my on-again, off-again efforts and no testing of an automated system that I can make a conclusive judgement. I like the concept, I think it’s better than link exchanges in some ways because you get one-way links but bad in others because many of the links come from poor quality websites. The potential for a viral explosion makes it very tempting and certainly if you work in mainstream niche industries (is that an oxymoron?) then your results may be fabulous (I’d love to hear about it if you have stories to tell – leave a comment please!).
Something else worth noting is the benefit of appearing as an “expert author” at EzineArticles.com. This is a powerful credibility tool and handy search engine optimization trick. Thanks to Ezine Article’s significant presence in search engines (high PageRank and lots of backlinks) web searches for your name will often pull up your author homepage. If your name is reasonably common and faces a lot of competition in the search engines, your Ezine Articles expert author page may have enough of an edge to make certain that any searches for your name result in you as the first result. Your author homepage includes details that you can change anytime and you may include web links back to your own website or blog.
For an example of an author homepage at Ezine Article you can see mine here – Yaro Starak – EzineArticles.com Expert Author.
The other thing I like about Article Marketing, which is one of the main reasons I like blogging as well, is that it contributes to your overall exposure one little bit at a time. Personal branding is about lots of little things adding up to a tipping point where amazing things can happen (think mainstream media coverage and even penetration into the public consciousness).
Your traffic keeps coming because you have lots of little streams pouring in from many different sources. Article marketing is another stream. Unless you do some major publicity work, pull off a media stunt, or are already famous, using many techniques over time is one of the best marketing methodologies available to you. You may not reach that tipping point quickly, but it will happen, and your traffic foundations will be like a diversified investment portfolio – solid.
Yaro Starak
Article Marketer
Hi,
Just thought I’d leave a note. With more than 200 articles posted on ezinearticles.com and other articles sites, I gotta tell ya, it works. If you google my name it not only shows up, but it’s at the top of the list. I get there for two reason. I’ve optimized my pages, and I write articles. Not only do my articles make links, they are wonderful ebooks when I group them and create a bank of articles to post in an ebook. I sell those on my sites or a friend auctions them on ebay and we make a mint every month. I love article marketing! It does work.
Jan Verhoeff
Great topic. I am new here but I personally have to agree that article marketing is the way for myself. I have published less than 10 articles but to many directories manually and I definitely could see some results. The results are not so great to shout about, but an extra 150 unique visitor a day to my site is better than nothing.
I have to agree, site with good content will definately create loyal visitors.
Cheers.
Great read.
Really worth it. Your article answered some questions i have in mind.
Thanks again.
I think article marketing is great for lead capturing. I learnt this technique from one of the top copywriter. He directs all traffic to a single page selling the benefit of his newsletter, and in exchange for visitor’s email address they will get a free report. After filling in contact details, visitor is redirected to the main sales page.
This technique works very well. Before I had the sign up box on the side and I didn’t collect a single email address. Then I designed a landing page just for collecting contact details and I was able to get 5 or 6 contacts per week.
So from the experience here are 3 things you can try to improve your conversion:
1. in the author bio, offer a free report and clearly explain the benefit of the report
2. direct traffic to a newsletter landing page selling the benefits of signing up
3. on your website, you needs to have strong “call to action”. If you are providing a service, it’s better to sell a FREE phone consultation or a FREE market appraisal; you will see much better result than trying to strike a deal right away.
You will see what I mean at the following address:
**************************************************
http://www.submit.novusdecor.com.au/ezinearticles_1.html
**************************************************
I can honestly attest to the power of article marketing.
As a baby internet marketer, I absolutely refused to spend 1 dime on Pay Per Click or any other form of advertising until I started making money online by working.
Article Marketing has served as a vehicle for me to have a pretty steady stream of Clickbank Income. After over 209 articles on various directories including ezine articles, go articles, article wrap and Squidoo I now have a steady income of just about $1,000 a month.
Performing Keyword Research is without a doubt the way to get that article indexed and listed in the top twenty. Because of the free overture and google keyword tools available that part has never been easier.
I must admit to being a little confused. On the one hand we are told that duplicate content harms your rankings, and then next, suggestions of using an automated sumbitter, which by default is going to submit duplicate content.
If the ‘top’ marketers are selling and supposedly using these automatic submitters this to my mind means one of two things. 1) Duplicate content is not harmful, or 2) The more that new marketers submit duplicate content, the more the field is left open to the top marketers who sell the submitters but don’t use them.
Or am I just a conspiracy theorist?
Yaro,
Thank you for this very important post.
I am feeling that most people employing article marketig do not make a living on the web. Well, I guess we could say that about most people in general!
For me, it is too time consuming for the results generated (I am a Platinum author too!)
Not sure if this came through, however just to say this is the best post I have read so far on Article writing.
I have always had great success with article marketing. For my link, I have linked to an article I wrote that gives explicit details on how well article marketing actually does work for my website. Of course, some people have less than stellar results with article marketing, but those with poor performing articles can generally blame the article for the lackluster performance, rather than the method itself.
Wow! Lots of great comments here!
Regarding andy, the first commenter, creating a mirror of your site is a bit different than syndicating articles, and actually is a good illustration
of the REAL, and ONLY risk of a duplicate content penalty; tons of
duplicate content on one domain.
Article marketing does not do that.
Btw, not everyone is “doing it”, but I would agree that lots of people are
talking about doing it.
Lastly, I have seen URLs from ezinearticles rank very well for some
competitive terms, so it’s not just to get links/traffic for your site. You
could promote your article’s URL and use ezinearticle’s trust for
ranking.
have a good day,
Bompa
Thanks for your article marketing report. People who get a good result from article marketing is that they submit an article more than 10 articles a day, and at least a month to get the result. I think that you are just started compare with those advanced article marketers. That’s what I heard from a marketing specialist.
I write ezinearticles (24 so far), and, like you have no real idea if I am reaching any big time goal. This drew me to reading your article. One of my articles, I kind of think, made it onto a back page of the USA Today. I was kind of gassed, the way you said, when one of my little ramblings made it past the “spam” sites.
I get onto little food critic sites, etc. here and there and feel the same way, like I am building a 10% a year portfolio and am using the process to learn how to compare which titles grabbed attention and which ones sunk like stones.
Andy
Thank you for this article. Article marketing is new for me, and I can use all of the information I can get. Actually, blogging, SEO, and everything that goes with it is new to me. I started a blog this year and jumped stated my writing career at the same time. I am very blessed for the writing opportunities that came across my path.
I signed up with Ezine Articles today, and I’ll see how it goes. I will check out other sites such as Squidoo, Go Articles, and Article Wrap.
I have been doing article marketing for the past few months both by submitting to individual sites and with a subscription to Article Marketer. I am a professional in my field, but am continually told by Article Marketer that I am posting to the wrong category or that the content of my article is other than it should be. I have not had any of these problems with individual submissions to other sites. Mail about this issue to Article Marketer go unanswered. I guess they figure that once they have your money they can do what they want. I have not had any visitors to my site from the listings done by Article Marketer although I have from the individual sites that I am submitting to. The most important one appears to be ezinearticles.com.
Overall, thumbs up for article marketing, but thumbs down for Article Marketer.
So is sending articles to ezine the only place I should be sending articles?
Or should I be sending them to other places?
Has anyone heard of uniqueariticlewizard?
Thanks,
Mark
EzineArticles is number one, that is for sure. If you have time to do the other directories like AffSphere.com, you may as well.
It is clear that writing articles is a fabulous form of viral marketing. It is free, and the potential for traffic explosion is phenomenal.
Great info, I’m glad I clicked on this link in Google when looking for info on Article marketing. All the input here from everybody is great!
I’ve been looking into article marketing to promote some of my sites and build back-links and general consensus here seems to say that it can be beneficial to different degrees based on the target market. I’m also going to probably focus on writing unique content to put on the article marketing sites that complements content on the sites I want to promote. Based on what I’ve read here that sounds like a good way to avoid any duplicate content issues. Now it just comes down to writing discipline!
Yaro – This is a fantastic exploration of article writing and article marketing for Internet business results. You offer a fair and balanced perspective on the pros and cons of this approach to web marketing.
As we have found with our article marketing clients at http://www.SeoArticleWritingPros.com – a lot of article marketing is about steady and consistent efforts.
Thanks for the great post!
-Jason Clegg
SEO Article Writing Pro
Hi Yaro,
I’m very curious and I think I write for many new visitors when I ask…what are your preferred traffic generation tactics and which ones have produced the most significant result for you?
Btw, has part 2 been created, or did I miss something?
Warmest Regards,
Anton
I have been using article marketing for about a six months now with great results.
There’s no question about it- article marketing has been one of the best things I’ve done to improve my back links and traffic.
Honestly…
I’ve seen it bring me fairly consistent traffic for awhile now.
Yaro I agree with you on certain points. I like that you submit your article to top article directory i.e Ezinearticles. However I have been doing some different things. Instead of submitting 1 article to 1 Article Directory. I am submitting the same article to say around 30 top article directories.
Found you through Google. Straight to the point article. Your post answered my query exactly.
Hey Yaro,
Surprised you didnt mention SubmitYourArticle.com – Im not promoting it here just a user but was interested to hear your views on their service. Maybe you’ve just not come across them before?
All the best from Sam Deane (currently on your BlogMastermind course and loving it!)
Yaro, as a rookie to internet marketing overall, and article marketing as a technique, I feel much better about my efforts after having read this. I have only 3 active articles on E-Zine now, but I did use my “as seen on E-Zine articles” logo at the top of one of my websites. It seemed like a good idea, giving some credibility to the content of the site, and I was pleased to read that you recommend it. I can see that this is a gradual process that will require constant feeding and grooming. But I also see the potential, and I intend to see my labors bear fruit. Thanks for the encouragment.
I haven’t heard of that one before Sam, but there seem to be many who tend to do the same thing. If it’s easy to do then the rewards are rarely significant, unless you do it for a long time, which isn’t easy to do.
The more time I spend on this blog, the more great things I find. This is a great article Yaro. : )
Yaro,
Your website is my favorite Internet marketing site. It is definitely the highest quality content out there in my opinion.
Regarding EZinearticles.com, recently you discussed the topic with Adam Short in the Niche for profit podcasts. Adam described an article marketing campaign that he does for his niche websites by posting an article to EZinearticles every day for several days. He mentions that the article should be material that was created specifically for EZinearticles and is not duplicated on the blog or sales website that you are promoting. Can you expand on this a little bit?
Thanks much,
Ted
Hi Yaro, can i just share. I’ve also tried article marketing before though the results were not SUPER SPECTACULAR, I can say that it’s still a nice way to gain one way backlinks. One advantage of article submission in terms of backlinks I believe, is that of being able to control the text around your link. If theories are right, then search engines actually give a lot of importance to the words around your link (aside from your anchor text of course).
just sharing!
Yaro, I published a bunch of duplicate articles from my site onto ezinearticles.com, due to inexperience, and now I think it’s hurting my google results for the keywords due to duplicate filtering. What do you suggest I do? Rewrite the ezinearticles, which would take a heck of a lot of time, or just delete them entirely?
If anyone has any suggestions, I would really appreciate your help. Thanks.
Try PAR..Power Article Rewriter…an article ‘spinner. Once you write your article, import it into PAR…go word for word through it, and PAR offers alternatives to the word you have. Of course, you could just write it in PAR.
By the end of the article, you should have hundreds of variations of the words in the article. Click ‘Re-write, select how many different articles you want, and click. About 5 seconds later, PAR says..’DONE’.
You now have 50-75 different variations of the same article.
I then go to different directories, click on one of the variations, and do a ‘Copy/Paste’.
Hi Yaro,
Thanks for this informative article. I came across it when I researched how I can publish some articles on Polish pottery that I make and sell. My main concern was that by submitting it to the wrong place, the article would get duplicated multiple times on sites out of my control and I could get punished by Google for duplicate content and maybe for being on sites that are disliked by Google. I was hoping to find some information on reputable sites. Also you mentioned technorati for backlink lookups, but I could not find this tool on their website. You must have wrote this article about 3 years ago. Do you have any new information on article submission software? Thanks.
Great article Yaro. Very informative to someone who didn’t know much about article marketing. I read one comment that “everyone” is doing it. I think there are some tried and true methods that generate results. To me, if no one is using a technique its most likely for a reason.
Yaro,
You are definitely my go to source for internet marketing topics. This article marketing test definitely help me have a success campaign on EzineArticles.com. I stumble a bit at first but I’m starting to understand how to be more productive. I just posted a cool YouTube video sharing some of the tricks that I learned. It’s my way of giving back to the community. Check it Out!
This was a really great article and so much of what I was looking for. One thing I’m still unsure of though, let’s say you’re hyperlinking from the ezinearticle back to your site using one of your targeted keywords. Will doing that and having that article just sitting in ezinearticles help boost the page rank of your website? Or do you only benefit when someone actually publishes the article on their site? I have over 400 articles right now on ezinearticles.com (so far it’s been my primary method of trying to generate traffic), but I’m starting to rethink this strategy.
Any advice would be great! Keep up the great work with this site – so much to learn!
In my experiences the publishers always remove the author info and links. I have caught many and Ezine and A.D. do nothing about it so I quit.
An interesting and informative article and subsequent discussion; thanks, folks.
If I have an article (or maybe part of a book I’ve written), I ask my daughter or other student with good English skills to paraphrase it a bit/a lot, and then use the new versions on article sites and blogs. She benefits from a bit of pocket money and some more content for her portfolio. People I know use Elance for their writers, but I find using local students works very well.
I’ve always been slightly sceptical of the value of article submissions.. but maybe I should give it a shot and see how it works out.. 10 -15 minutes here and there isn’t a major investment of time, so I guess it can’t hurt to at least give it a try
Hi Yaro,
I do believe article marketing works especially if when starting out you have more time than money. I have submitted hundreds of articles to EzineArticles and I am now starting to see the fruits of my labor. It does not happen overnight, but once you start to lay the foundation it only gets better.
Thanks.
Ezine articles are good for backlinks because most article sites have good trust rank. In other words, they are trusted by Google and lend Google’s trust to you.
Ezine articles can also be a way to get traffic. If your article gets to the top 10 in Google then many people might come to your site. It’s easy for an article to get to the top 10 because of the high trust rank. However, I think it’s always better to put your own page in the top 10. Why? Because I think people are more likely to click on your site listing then on an article that leads to your site.
I wouldn’t use them for content because Google does not like duplicate content. However, that’s just my opinion. Google’s duplicate penalty might not be that serious. Does anyone one know?
I haven’t really noticed any duplicate penalties for any articles that I put on Ezine that are similar to articles on my site – but to work around the issues of duplicate content I’ve just been writing new articles that I submit to Ezine, rather than submitting ones that are already on my site.
Yaro,
Thanks for the informative information about article submission. I actually just submitted two article at Ezine but waiting approval.
As far as read, it’s okay to use duplicate article but just has less potency to it. I use free syndicated text all the time instead of writing things down. It does help to bolster you blog content.
It’s too bad that your results are not so great. I was hoping to write more to get some one way links. I guess I’ll keep trying. I think that having genuine, fresh topics will help you get those links. My wife is in school and writes bunch of papers, I think that I will use hers to submit to ezine and similar websites. I just have to get her permission.
Thank you for the great inforamtion!
I have a website which is quite tiny. I have a german and an english part. For my german part I get pressreleases and for my english part I try to get articles of all walks of life. I receive my articles through e-mail but since a few weeks I have rather difficulties receiving any article.
But what I had so far of about a 50 articles a day when I was lucky I could use just about 20 most of the time actually less. I read every article and check the links.
I had an article directory by Article friendly where I used an automated service “I snare and others (at the moment I like to try Article Marketeer but somehow I have difficulties signing on) I could not believe what a lot of crap I received and If people which write these articles realy believe It would advertise their products in anyway.
Quite frankly If an article doesn´t keep me reading after the 5th sentence I´can´t even be bothered clicking the link and some sites these links lead to ….. Nevertheless, I also had a few very good articles which I was happy to publish on my site the only shame is I´m only a small site.
Oh yes I forgot, If you guy´s realy have to use Articlesoftware please take the time to read that article over, some of those articles are horrendous. My toes curl up reading them and my native tounge is not even english (you most likley guessed).
And by the way if you ever have time to write a nice article for me please not plain advertisment or any other crappy book on how to make money on the net ,something real people would be interesting in reading, hey would be nice to see you on my site
Article marketing is absolutely worth the time and I think that this was a great effort to prove this via EzineArticles, which is the market leader and probably the best one for new marketers to test and share their content. While 20 articles is not probably enough to establish significant success, those 20 articles will send the writer free and pre-qualified traffic to their site(s) that they would not have received, while also establishing credibility in their marketplace. It’s a win-win situation.
Hi,
The best way to write articles (and blog posts) is using good templates. Its possible to automate these so that the results are good quality unique articles or blog posts.
This has worked well for me. (see Article Boxer)
cheers
Tony
Great post – I’ve recently tried article marketing myself and it’s been a great source of new traffic for my site.
The most important points for me in getting better url click-throughs from my articles were keeping the articles short and trying different author resource boxes until I found one that worked. When I was able to delineate a tangible benefit to the reader and a utilize a specific call to action, my click-through results improved drastically.
Some articles produced unexpectedly good results, while others that I thought would do well unexpectedly underperformed. What I discovered is that a short and catchy title and strategic keyword targeting are also invaluable. I found that when I didn’t target the right keywords, my articles were buried under hundreds of other articles and couldn’t rise to the top of the search results.
Also one quick correction to this post, since it was written in 2006. EzineArticles no longer allows you to change the article title after submitting, so make sure to choose your article titles carefully!
Great information. I am just starting out, but I learned so much from reading all the comments. Thanks, guys.
Hi,
I have tried article marketing, but, alas, I am one of those who only has a few articles so far. I’m inspired to write more, I think!
I think like all things with SEO, the more effort you put in, the better your results will be. Although, you only have to be a little bit better than your competitors to get higher in the rankings than them!
Here is another resource for article marketing, where you can search and find guest blog opportunities and submit unique articles to niche blogs for free: linknami.com
Article submission is a daily work for every online marketing man. Besides those helpful tips mentioned above. What I want to add is that video article is also a creative way of article marketing. It plays an important role in online business promotion. Here is my article discussing about how to make full use of video article and explore website traffic with it. (http://bit.ly/dhsxDm posted at ArticleBase)
Hope it helps and leave your comments.
Adward
I’ve used http://ewagz.com for submitting articles and article marketing and so far it works great. They have a decent PR rating, give you an author section, allow you to include links and even let you make some money from the google ads on the articles you submit.
Since it’s smaller, I feel my articles don’t get lost like in the big websites. They even give each author their own rss feed which you can use to link into your twitter or facebook.
Anyways, I use it to submit articles and love it so far.