Entrepreneurial ADD. That’s what I call it. Yep, you know how it goes – You sign up for one “Make Money Online” program, read the ebook, watch the videos, download the MP3s, get pumped up about all the money you can make from applying the things you learned.
Then you go and sign up to a bunch of internet Marketers’ lists, because you know that you can get a ton of value from these guys. I mean, come on… they are making a ton of money and if you could just learn everything they are doing, you’ll be making a bunch of money too.
In the middle of the first program you joined, you find out about another one based on the recommendation of a marketer you follow. Evidently, if you want to be an online success, there are some tips and tricks that this new person can teach you that you “need” to know too.
Am I talking about you, or is it just me? Yes, this is how I used to approach my “Make Money Online” pursuits. The secret was out there, and I was going to place myself everywhere and anywhere until I found the magic bullet and struck it rich.
This leads to a very significant problem (at least it did for me). That problem is Information Overload!
The Information Crisis
Back in the good ‘ol days, a very common way of learning about a particular topic was to take a trip down to the library to do some research. You’d look through a bunch of books on that particular topic and finally choose a handful to check out, take home and read. This tedious process was a very common one, and is the way most scholars used to do it, and yes, many still do it today.
Today, libraries aren’t as popular anymore. Yes, they are still around, especially in academic venues like colleges. Yes, they are still very valuable. However, with the dawn of the Internet, there’s almost an infinite amount of information at your fingertips. Need to know the answer to a question? No need to get in your car and take a trip. All you need to do is go to Google and do a quick search, and you will find the answer.
Not only is it extremely easy to find useful information, it’s also EXTREMELY easy to find useless information that can grab a hold of your attention for hours on end, with the end result of you learning nothing valuable.
With everything at your fingertips, it’s super easy to become overwhelmed. As an internet marketer, I think this presents a crisis because there is so much great information out there that you almost don’t know what to pay attention to.
Why Have A Single Focus
In a previous post, I spoke about How to Narrow Your Focus To Get More Done. I also spoke about why it’s important to narrow your focus. In this article, I want to take it a little further – beyond identifying a few key tasks all the way to choosing a SINGLE main focus. Given the fact that every one of us has a very limited amount of time available, it is very important that we do the tasks that help us to accomplish our goal. However, it is also important for us to choose wisely.
For example, I’m a blogger. My entire business is based around my blog at LearningWithLeslie.com. When I finally decided to get into blogging, I realized that there were a ton of courses out there that teach how to blog. However, I also know that the principles of blogging as a business are essentially the same from course to course, with some subtle nuances.
I also knew that although the principles might be the same, some people are better teachers than others. I can testify to that based on the classes I took in High School and College with sucky teachers. Although the content was the same, the teacher was a strong determining factor in how much I applied myself in those classes.
So, to start off my blogging career, I chose Blog Mastermind to help me grow my blogging business. While I was in that course, I didn’t pay attention to any other blogging courses, because I didn’t want to get distracted. Week after week, I went through the lessons, and tried to implement as much of what it said as I could, and by doing that, I was able to grow my business consistently.
Having that single focus helps you to reach your goal faster because all of your energies are directed to helping you accomplish what you are trying to accomplish.
The Importance Of Coaching
I don’t care who you are, there’s stuff out there that you can learn to help you grow your business, whether you are a beginner, or more advanced. If you are trying to reach a particular goal, there are others out there who have done it already. If you are trying to be a successful blogger, connect with other successful bloggers. If you are trying to be a top chef, connect with top chefs. These people can help you avoid wasting time by helping you eliminate all the unnecessary stuff and focus on what is really important.
Having a coach is also important because it allows you to get feedback on what you are currently doing. Constructive criticism is invaluable when it comes to growing your business. Lets put it this way – if all you are receiving from your audience is positive feedback, you will not be stretched. You need to have people in your life to tell you when you are going wrong. If you are never going wrong, then you are speaking to the wrong people all the time. Finding a good coach is a great way of helping you stretch your boundaries, and it’s a part of being successful.
So, if you are like me (somewhat easily distracted), and you are trying to grow your business, stop jumping from place to place, program to program, idea to idea. Narrow down on one program, find one coach, implement everything you learn and you will be on your way to reaching your goal.