Wow, I just got the email from Perry Marshall explaining that he is GIVING AWAY Apple MacBook Pro laptops, which have only just been released and are valued at $1999 each to each attendee at his April Google AdWords Conference.
His conference costs the price of the laptop to attend so you can’t complain about getting value for money, you could probably even sell the laptop straight after the even and almost recoup all your costs (or keep it, it looks like a fantastic computer).
Free Laptops - Google AdWords Seminar, April 2006, Chicago
Come to my $1999 Seminar for my April “Christmas Party†– and get this year’s most raved-about PC, a beautiful brand new $1999 Apple MacBook Pro, FREE.
The first question that came to my head is how can Perry afford to do this since unless he’s getting some sweet deal from Apple he would be loosing money on the first 200 attendees for sure. I read his page and this is how he justifies it…
Naturally you’re wondering if this is some kind of a trick, some kind of a gimmick, if there’s a “catch†or something. So before we go any further, let me explain exactly why I’m doing this.
Before I came up with this crazy idea (and yes, I admit, it is crazy) I was already on track to have a successful seminar. With more than a month to go I had 70 people signed up, speakers lined up, hotel lined up, and I was in the black. Everything was gonna be just fine.
But the more the merrier… right?
Last year I gave my top-performing coaching students Macintosh G5’s. And they went ga-ga over them. But a few weeks ago I went to the Apple store and saw the new MacBook Pro – it just hit the streets, and the demand is so crazy you can barely even get your hands on them right now.
I realized, that’s it! I’ve got to give these away. People will climb over walls and travel land and sea to come and get their hands on them!
Now if you figure I’m making no money selling seats to this seminar, you’re absolutely right. The reason I’m doing this anyway is very simple: At the seminar I’ll be offering slots in my next round of personal coaching programs and private mentoring groups and I know you’re going to get so much out of this seminar you’ll want to keep coming back for more.
It’s as simple as that.
Perry doesn’t make any profit on the actual seminar - it’s all about up-selling seats for his mentoring and personal coaching programs. No doubt the publicity from doing something like this is good too.
So there you go, if you were thinking about attending Perry Marshall’s Google AdWords Seminar in Chicago during April you really have no excuse now. You can check out what’s going on at the event by following this link -
Google AdWords Seminar, April 2006, Chicago
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One might thinks he’s crazy but he’s incredibly smart. A VERY smart marketing move on his part.
“So I’m going to take applications. Preference will be given to established businesses (as opposed to brand new startups), to my own existing customers, to my coaching grads and to my Renaissance Club Members.”
Eh.
Well… I guess it is a great deal if your in the market for a Apple Laptop — I think he should work it this way…
Buy a laptop and get my FREE Advice.. lol Rather than saying he is giving away laptops… silly rabbit trix are for kids.
I wouldn’t call him a marketign genius — I think the onlien community has truly given this guy to much edification than what he really deserves. I like my purple cow… real marketers
Marketing Genius or not, when it comes to Adwords Perry knows his stuff.
Here is the reality…
…most people probably dont; take the time to actually sit down and go through the back office of Adsense and learn what everything does…re: conversion % …click throughs… people tend to forget the basics PIE (Plan, Implement, and Evaluate) ….
…. I understand why Perry is seen as the Adsense Guru — but the reality is people simply invested enough time they wouldn;t have to pay 1′000s to be spoon fed info that is readily available.
Jason I really really hope your comments are made after having read Perry’s E-book from start to finish.
I’m not going to refute your opinion, your entitled to it, but I find it pathetic if people make a strong case about someone else’s work when they haven’t tried it. That’s ignorance.
I’ve read his book. He covers so much more than that just the Google system and provides many insights from doing things that I would never do or have the opportunity to test (his case studies for example are invaluable).
That is the basis of good educational materials. Someone explores an area thoroughly and then sells their knowledge so others can SAVE MONEY by not making mistakes or implementing inefficient practices.
What is naive is when people waste time and resources to do everything from scratch without first learning how to do something effectively. Spending a minimal amount of money upfront to learn something saves a lot more long term than the cost of the education.