Mitch once again proves that it doesn’t matter where you are coming from, if you put in the time you can succeed at blogging.
In this article Mitch explains how much knowledge he has of technology (he had me laughing several times as he explained his shortcomings) and what impact his lack of knowledge has had on his blog’s success. After reading this you will feel you have no technological excuses for not succeeding with your blog.
Here is Mitch…
It often surprises most people I meet as to how little I know about technology. It seems a lot of people automatically assume that since I have a website and it is my full time job that I am some kind of expert when it comes to technology. Nothing could be further from the truth. I am living proof that you can have a very successful blog, in fact make a pretty good living off of that alone, yet know very little about computers nor have the “latest and greatest” gadgets or know how to use them.
I have a confession to make, up until three months ago I had never sent a text message. While since then I have sent text messages, they have all been responses to texts sent to me, I don’t know how to initiate them. What makes this even sadder is I had the iphone for years which most think makes this process extremely easy. The only reason I am really giving this example is proof that tech knowledge and equipment doesn’t have a lot of bearing on the success of a blog.
The tech side of things has been a learning process, not just learning how to use new equipment, but even learning how to outsource, that has been a process as well. While I still enjoy getting a new computer or a new camera or really any of that stuff, which happens a lot more often and on a lot grander scale these days, the truth is I only really know how to use these things for a small fraction of what they are capable of doing. With outsourcing, while I understand a lot of the process and what type of work and time it may entail, I still have to trust a lot of to the people I am giving the work to that they know what they are doing – because I don’t.
I know I am not alone in being technically challenged and that is why I feel it is important to let other people know that technical expertise or lack of it really doesn’t matter much and it shouldn’t deter you from jumping into your blog with both feet. You can’t use lack of tech skills as a crutch as to why your blog isn’t progressing how you want it to either. Just like I said in a previous article here at Entrepreneurs-Journey.com, enrolling in a course doesn’t guarantee or entitle you to success, neither does a fancy computer or expensive camera.
I use a PC, I don’t use a Mac. I know most bloggers prefer a Mac, and it’s because they say it is easier. I have tried using a Mac, in fact I bought one and later returned it, because it wasn’t for me. The reason it wasn’t for me was because what little I know how to do on a computer, I am used to doing on a PC, I didn’t want to take the time to learn a new system, I wanted to use my time to create content for my blog.
I really don’t know if a Mac is better or in the long run is easier but to be honest, over the past almost three years, my PC’s have made my site successful enough that I still don’t have time to even find out. The bottom line is, it doesn’t really matter. My current main computer has a quad core processor and a three gig video card. I am not sure what exactly this means but I have never seen a computer that does anything including converting video files faster than this one.
The important lesson here is that using a PC or a Mac won’t make your site more or less successful in the long run, it’s the person using the computer that will. I know a lot of Mac users who would trade in their Mac for the traffic I see and I would trade in my PC for the traffic some Mac users get. I think each of us would be doing about the same we are doing now no matter what computer we were using.
I use multiple computers on my desk and this is a huge help. I don’t type into all three at once (though I wish I could), but having the extra screens helps things move along faster. I use a lot of stats and references when I produce the content for my site. By having multiple screens, I can leave up certain pages I am referring to without having to page back and forth on just the one computer. So when people wonder how I produce so much content, it isn’t magic, it isn’t through a transcription service, and most importantly, it isn’t unoriginal content that is posted on a bunch of sites all over the internet, it’s the hours I save by not having to page back and forth to find and produce information.
I do a lot of videos. I do at least one a day and for most of the year I do three or four a day. I always do a video for YouTube just because it is something I have always done and it’s always worked for me in relating to my audience. My YouTube user name is cfbplacedotcom, feel free to check it out and sort it in date order.
While I don’t exclusively use YouTube (my ad agency has me use a different system for other videos), I have nearly 1,500 videos on there and when you sort them in date order you can see the first ones I ever made. You can also see my most recent videos. What you can see is that the quality of the video may be a little better and my lips are actually in synch with the audio now, not that much else has changed, including the number of people who watch them. While I do use a much nicer camera and I have a lighting kit, the viewing public never really says much about it, they are and always have been much more concerned with what I have to say as opposed to what I or the video quality look like.
A lot of people put a lot into their videos. I applaud them and I am jealous when I see their product. I know I can put more time and effort into my videos and I know people can tell that I just rolled out of bed when I have done a lot of mine. I don’t really know how to use the editing software I own, I know it’s pretty fancy though and can do just about anything you can think of.
The bottom line here and the point I am at least trying to make is that it isn’t a matter of fancy equipment or editing software, it’s turning on the camera and actually saying something that people are interested in hearing about that is far more important. Believe me, it is those older videos with my lips out of synch that are so poorly lit I look like I am a different color every day which is why I can now afford the better equipment, it isn’t the other way around where having top of the line equipment is what it took to make my blog successful.
Starting a blog can be a daunting task and when you have as little tech knowledge and experience as I had coming in, it can be overwhelming. There are ways that putting money in can help you but that is better spent outsourcing a lot of the heavy duty tech work, which can impact the success or failure of your blog over the long haul. The time spent figuring it all out will certainly take away from the time you can spend producing content, but owning a certain type of computer or camera will more than likely not have much impact at all.