I was listening to a podcast recently on copywriting where the host was interviewing Perry Marshall (I received the podcast because I’m a Renaissance Club Member). I know Perry for his work on Google AdWords but of course as an online marketer he has to be a fantastic copywriter as well. I’m a big fan of Perry’s copywriting style because he likes to tell stories. I love stories. I love reading them and telling them so that gives me a real advantage when it comes to online marketing. All I need to do is tell a story and I can sell stuff. Neato!
Like this story so far?
Anyway, back to it. So Perry was talking about his upcoming Google AdWords Seminar in Chicago in April and how he was faced with some stiff competition because a few other Internet marketing seminars are on in the same month, including one by Armand Morin, another big Internet marketing professional. Because of this the sign-ups for Perry’s seminar while being good, haven’t been great, so Perry felt the need to do something significant to boost attendance.
He came up with the idea to offer something completely unique that no other big marketing convention has offered before. Perry is big on immediate results education. He wants every participant at his seminar to enjoy some personal hands-on advice focused on his or her business so that person could leave the seminar with actionable strategy tailored specifically for them. As Perry’s sales page puts it -
One 2-Hour, Personal Mastermind Session with TWO of my hand-picked marketing experts – So you experience an immediate boost to your online business, before you even get home from my ground-breaking Chicago seminar.
You can read the full page with a description of the conference here -
Google AdWords Seminar, April 2006, Chicago
Sounds good doesn’t it. Good copywriting wouldn’t you agree?
The other thing I like about Perry’s copy is it isn’t over the top. While he does use long sales letters he doesn’t do the mindless bombarding of testimonial after testimonial after testimonial with audio and video and boxes and hand drawings and scribble all over the place. He uses words and stories, they take front stage, I never feel over stimulated like I do when reading some other sales pages. That being said I’m quite interested to learn which page is selling better and perhaps as much as I like Perry’s work he may in fact be making a mistake by not including multiples of all the bells and whistles but I hope that’s not the case. I hope Perry’s sales page is beating the other ones.
Anyway, as you can tell I’m a fan of Perry and if you can get to Chicago in April and you use Google AdWords, or plan to, or even if you just run a business that could benefit from online marketing I suggest you head to Perry Marshall’s Google AdWords Seminar, April 2006, Chicago and get your 2-hour personal mastermind session.
Dude,
Adwords is so dead you should be able to pick up the stench from its rotting carcass all the way in Oz. Ditto for Adsense.
Both programs were good back in 2003 and part of 2004. Now Adwords is just a money drain while Adsense isn’t worth the digital real estate it requires on your site.
Everything about the Net marches on inexorably.
I made a killing with both early on but moved on after their performance swirled down the drain.
To get the low down on goog check out f**ckedgoogle.com
I hope you are saying that just for the purpose of seeking attention. I can’t imagine anyone really believing AdWords is dead considering so many businesses drive most of their online profits using the system.
Not to mention all those people making six figure incomes from AdSense…
Have you guys ever heard how Ewen Chia bad mouths Perry?
It’s crap.
Perry’s so good, I bought the same course from him TWICE!
-kevin
(keep up the honesty IN HERE…there’s a distinct lack of it OUT THERE)