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7 Tips To Super-Charge Your Online Communication

By Yaro Starak
37 Comments

As I write this I’m listening to a podcast from Armin Van Buuren, the world’s number one trance and progressive DJ.

Armin is dutch, however he speaks very clear English on the podcast. During each episode Armin will talk in between songs briefly with updates on upcoming gigs and shout-outs from his listeners. I’m always impressed by how he clearly enunciates the names of people and places around the world – and literally the entire world as he as a global audience – no matter what language he needs to use.

Another person I admire as a great communicator is Roger Federer. I’ve been a tennis fan for a long time. Over the years there have been many superstars of the game to rank in the top position, but they aren’t always universally liked. Pat Rafter was a guy everyone liked, but Pete Sampras, Andre Agassi, John McEnroe, Leyton Hewitt, and a host of other top players, despite great tennis performance, aren’t loved by everyone and don’t come across as the most likeable people all the time (although the media must take some credit for this too).

Roger is possibly the most respected tennis player to ever hold the number one position. The word I most often hear floated around about him is “class”. What makes him especially impressive is he can communicate in three different languages. I always look forward to what Roger says in press interviews because he’s clever, has a deep respect for the history of the game and the players, and is capable of saying something unique and interesting every time he speaks.

How You Can Communicate Better

Charisma, charm, class, likability – and the elements as marketers we care about, influence and persuasion – are all important when you communicate online.

I genuinely like Roger Federer and Armin Van Burren and I’ve never met these guys. They may well be complete arses in real life, but thanks to two things – their talent and how they communicate their personality – I’ve come to admire, respect and most importantly, listen to what they say.

Attention is our currency online so it pays to learn how to become a great communicator, especially when it comes to the mediums we use on the Internet. I rely on blog posts, emails, videos and podcasts to educate, entertain and market what I offer. In particular the written word is the most important to me because email is my most effective marketing channel.

I’ve been writing online for a LONG time and watched how Internet marketers use text to make a lot of money. I’ve tested all kinds of formulas and formats, modeled other people’s style and technique, and today am very comfortable knowing that I have the potential to reach a lot of people all around the world using the written word.

If you want to have attention and influence on your own tribe of followers then you must learn how to be a great online communicator. Here are some tips to help you…

7 Tips For Clearer Online Communication

1. Tell Long Stories

When I first studied email marketing the most effective emails I ever read came from Eben Pagan, who wrote massive stories using his nom de plume, David DeAngelo, a character with his own unique style. The emails were long, often full of anecdotal case studies, countless tips and of course a call to action at the end. This to me was the best example of over-delivering I had seen, a concept I learned from Eben and later applied to blogging.

2. Send Short Messages

As effective as long stories are, sometimes a short and to the point email works wonders. As the web became more crowded and people joined more email lists, attention rates dropped. It dropped so far that just the site of a large paragraph in an email could be enough to turn away some people.

Frank Kern has always been the best proponent of the short email, using witty content in a few short sentences, often just a clever way to get people to click a link. You won’t necessarily learn a lot, but you will have a chuckle and be entertained. What is important is you will start to like Frank and look forward to what he writes since you usually read every email because they are so short.

Frank’s style isn’t for everyone, but the format is. Short messages are like candy, easy to consume for a quick hit and almost everybody says yes.

3. Short Sentences Work Too

The short email is effective because the short sentence is effective. Short sentences do not intimidate, they are surrounded by whitespace which focuses attention on individual words and can be read in a blink of an eye.

Do not be afraid to use paragraphs made up of just one sentence.

4. Titles And Headings Are Primary

Your title, headings and sub-headings are vital. Scanning is reading today and your title and headings are what scanners see. The subject of an email and the title of a blog post are the most important elements of your content. If your title compels them to begin reading, then your headings become the sign-posts to grab their attention as they scan.

Many of my early email newsletters relied heavily on BLOCK LETTER headings since I send messages in plain text which doesn’t have bold or italics. That didn’t stop me from finding a way to give sign-posts to my readers because I know they may only offer me three seconds of their attention and I need tools to make an impact.

5. Write For Children

I’m not saying you should target markets with children in them, rather write to a level that even children can understand.

There’s a reason why academic writing is so boring. It’s not the content, it’s the style. Blogging was born from journal writing and journaling is, in my opinion, one of the most compelling formats (just ask Anne Frank). It works because the style is like a conversation.

When you write a journal, or today a blog or really any piece of writing, keep the format simple so anyone can understand it and write like you are standing in front of the person talking them.

6. Focus On One Core Message

This point is a rule I sometimes break, but I know when I do so I am reducing the impact of part of my message.

Take for example an email I just sent to my email subscribers. It recommended two podcast interviews I recently published to this blog. As I type this after checking the click stats, over 1,000 people had clicked to go to the first interview and only 500 the second. By having two destination points, I reduced the impact of both.

That’s okay in my book when you are giving some relevant free content, but in almost all other situations I recommend you focus on one message and one call to action only. You can discuss many ideas but they should tie into one outcome or one point or one step for people to take.

One of the best places to apply this strategy I believe is in your automatic email followup sequence. Your free e-course or newsletter should always be about delivering content, and that content should relate to whatever entry point product or service your business promotes. For example if you have $19 ebook as your entry product, every email you send out in your sequence should at some point offer the ebook.

7. Put All The Previous Points Together

The final point brings together all the previous steps.

When communicating online, tell long stories, use short messages and sentences where appropriate, always include compelling titles, headings and sub-headings, keep your style and lessons simple and focus on one core message.

It is possible to use all these ideas in every piece of online communication you produce. What medium you use will dictate how you use these concepts, but in most cases you can apply them all. At the very least, be conscious of them as you write and you will become a better communicator.

One Final Very Important Lesson

Many years ago I heard someone, I believe it was Marlon Sanders, say on an interview that as internet marketers you only have one goal:

To get people to like you.

No matter how good your product or service is, or your sales page or video or offer or whatever pieces of information and media formats you pull together to do what you do online, people will make the final decision to buy from you because they LIKE you.

It’s the most basic human emotion, and as I mentioned with Roger Federer and Armin Van Buuren, the reason at the end of the day that I listen to what these guys say is because I like them. I mentioned these two particular people because A) they are from two relevant interests in my life and B) they succeed in being liked by a great majority of people.

One of the best marketing tools you have available today is your ability to communicate as a human being and demonstrate traits that endear you to others. It’s important you teach and educate, but sometimes it’s just as important to entertain and inspire because these traits will make people like you as a person, not just an expert in your field. That likeability will drive the sale – and hey, let’s face it, we all want to be liked.

Yaro Starak
Communicating

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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37 Comments

  • Armin Van Buuren’s medium of communication helps in achieving a higher state of enlightenment.

    Much of communication though is non verbal and the tennis player that I admire here is Maria Sharapova. She communicates very well :)

  • One just needs to infuse their own personality when communicating to their audience.

    All these points work well. We need to just test them all and see which one works better, because bouncing from one style to another can be pretty confusing.

  • Hello Yaro:

    I like the 7 Tips. Now do I write you a long and boring email or just a short note?
    Well I think I’ll keep it short I do the hunt and peck typing so you can see where this would take me all day to do.
    For my self I prefer short emails because some of the emails that I get are long and when they end your half asleep.
    I like to get to the point the and find out what their selling and how much it’s going to cost me.

    If the email has a funny heading yes you are going to click on it then if it starts like (today we will learn about the love life of the rat ).
    There I go again, long winded. I said I wanted to keep it short so I’ll shut up now.

    Talk to you soon.

  • Hi,

    Thanks for your post today your mention of a hypothetical $19 e-book raises a question for me.

    What should a person expect to get for that amount of money?

    I have ideas for free offerings like e-mail courses and pdf info products. But I’ve also got ideas for e-books I could sell, but I have no idea how to price them.

    Any advice?

    Thanks!

  • Isn’t is funny that we have to remind ourselves that simple communication is probably the single most important factor in blogging, whether for money or fun? Great points, Yaro. I’ll be putting these to use, and visiting this post from time to time to refocus.

  • Armin Van Buuren has been a long time favorite of mine as well. I agree with Dennis regarding having a lot of respect for Maria Sharapova. She is quite the full package. Promotes herself well and performs. There are many way s to super charge your communications especially in the vastly growing texting and tweeting age that has come about. The challenge I have is that when tweeting and texting it is only 1 dimensional and expression is often left to the imaginations. and this can be bring about some most awkward conversations.

  • Yeah, Eben is the master of long stories! You really do have to connect with your audience if you want to be successful. Great stuff Yaro.

  • Those are great tips. I tend to write long posts myself, although I’m making a conscious effort to use more style and stories.

    It’s so important to focus your message. It’s not always easy to do, but it’s well worth it. As you said, Frank Kern provides great examples of simple, focused messages.

  • Everyone wants to start writing like a pro from day one, but it takes time and perseverance. Grammar and spelling come second to passion and authority and you can still get raving fans if you keep it real and honest. Most importantly, enjoy it:) cause then you’ll stick at it and learn the art of English over time. Hope this helps anyone who wants to have a go.

    still reading and enjoying EJ… Cheers Yaro

  • A very insightful blog post, and something that I’m sure that many people overlook.

    Make your content and style likeable. :)

    Cheers,
    Allen

  • Yaro, a great article. I really enjoy your style of writing and will attempt to use this in my blog. I always find I become to formal or sales focused. Great advice.

    Martin

  • I am not sure if plain long emails could work but if these emails have proper headings, lists, sections and email summary then it works for us.

    • Plain Long E-mails will also work, if they have proper headings, and good title tags.

  • So true. I believe that short messages are far more precise and to the point and will get read by more people.

  • I started to just do that: whenever I post an article, I also post a video on youtube Then I start to look at my blogs, and add a post. I am now posting 2 to 3 articles a week, and I know traffic is coming. At one point, I had a lot of traffic. now it is less but I know it is like that on line. no problem. keep focused and remember that blogging is a high maintenance kind of thing.
    Success to all!

    • Hi Emrick, Do you have google analytics on your blogs to review what source your traffic is coming from and what keyword brought them to your site?

  • Hi Yaro thank you very much for your seven tips of online communication! it’s really nice.

  • Short messages are really going to help, because people have a shorter attention span when surfing the net. They want everything bite-sized online.

  • Thanks for the tips. These have really helped me buckle down and push much harder.

  • Yaro,

    Wow, these are some really great points you share here on communication. I know for myself, I have to watch to keep my emails shorter.

    Thank so much for sharing,

    Karen

  • You are absolutely right about Frank’s emails, they are clever and easy to read, short and to the point. Additionally I like John Reese’s writing style, his emails always seem to offer real good content. Anyway, great article.

  • This is a fantastic post, but I can’t help disliking the way in which marketing seeks to ingratiate itself into every part of human experience. I don’t like to manipulate people for the sake of money.

  • Hi Yaro,
    I have been following you for a while, and I like this post, but I, just, would like to add that is very important to any person who wants to be a good communicator online or offline that He/She truly believes that He or She can be good communicators. Because when people think they are not likeable (even when all of us want to be liked) , and even if He/She speaks pretty well, or writes pretty well, then is almost impossible to reach others.
    In my opinion, it is what each of us believes about ourselves what really comes true at the end.
    Great tips, and Great post

  • Hi Yaro, i would have never realised that online communication was this important. Thanks for the top 7 tips though, i appreciate it.

  • This was a great post, Yaro, but I’d love to read your thoughts on super-charging social media communication like Twitter, Facebook and LinkedIn. A follow up perhaps?

  • I have to say that long emails are usually unappealing to me, unless I know that the sender usually sends long emails. It also depends on how much new and interesting content is within the email.

    Catchy email titles still push me to open them up, even if I already know that I won’t be buying anything. Something as simple as a clever title will do wonders.

    - Andrew

  • This article is gold. I especially appreciate your “7 Tips for Clearer Online Communication”. Not only for my online marketing efforts, but for the pursuance of my career, too.

    Do you have a link for more info about Frank Kern and his short messages strategy?

  • Another inspiring post, Keep them coming

  • You are right, you have to write simple, it’s like for a college essay. If you aren’t clear, the teacher won’t understand you. Many bloggers don’t like to write and are accepting guest posts, I think you should write yourself so people gets to admire your writing style.

  • I would love to hear one of Armin’s podcasts. I did not know Roger Federer was so well liked as compared to other tennis players. Anyhow thanks for the tips on improving online communication Yaro.

    - Robert

  • In my opinion, it is what each of us believes about ourselves what really comes true at the end.
    Great tips, and Great post

  • It amazes me at the different levels of communication that we have today. I always thought that in person communication was the most difficult. However, after writing online articles and blogging I would say that it too takes some work to become effective. Even though you write something in a certain way or strive for it to mean a certain thing you still don’t know how others are going to perceive it.

  • I don’t any one method works. If a thought can be express in two sentences- great. If not, it needs a longer post to explain suffiently. Many times short implies insuffient research or knowledge of the issue.

  • In my opinion, plan e-mails will not work for longtime, until they have good title and attracting.

  • thanks for all the tips, personally i prefer tips 2,3 and 4 .

  • The last point is very true, Having them like you is critical! communication and personality are key also. Nice post

  • Armin Van Buuren has been a favorite of mine for ages now. He spoke at the winter music conference a few years back and he truly is one to watch and listen too. With his accomplishments in the music community can easily transfer in the blogging world.

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